During the National Day holiday, "2022 China's Voice" was updated for three consecutive episodes, and the popularity was overwhelming. After two national top five competitions, the top five in the country were officially born, namely Liang Yuying, Pan Yunqi , Wang Zepeng, Cai Ziyi, and Li Chuchu. They will start a sprint towards the finals. It is really worth looking forward to who will win the championship.
As the exclusive partner of "2022 China's Good Voice" low-alcohol wine, "Seventeen Light Years" has continued to listen to the good voices since its debut in the 7th episode, accompanying the mentors, students and audiences to "Gather for the Songs" and accompanying them through the journey and witnessing more exciting moments.
By the popularity of the program to capture the minds of the audience
This year, the voice of the good has performed outstandingly in viewer stickiness. It has won the TV championship 8 times, and the overall ratings are still high. Looking back at the user scale, it has ranked first among local TV art programs many times.
Especially in the 8th episode of the show, Zhou Feigo conquered the audience with a song "Simon", and won the opponent with a maximum of 51 votes, setting the highest number of votes in history in " China's Voice ", which once sparked heated discussion. The ratings of the night reached 2.587%, and once again won the first place in real-time ratings for satellite TV.
In the latest 12th National Top Five Championships, Zhou Feigo was eliminated and Li Chuchu made a counterattack to advance. Although it was controversial, the ratings still rose. The ratings that night reached 1.998%, ranking first in the real-time ratings of major satellite TV stations. As of October 8, the main topic of #China's Good Voice# has a total of 17.49 million discussions and 22.43 billion readings.
With the popularity of the program, Seventeen Light Years have built itself into a iconic symbol of social new wine through repeated and just-in-one implantation, deepening consumers' memory of Slogan "Seventeen Light Years Low-alcohol Wine 17 Gathering for Songs", further interpreting the product selling point of "Fresh Fruit 0 Add Artificial Colors", deeply insight into the audience's needs, and fully interpreting the brand value.
When "real fruity" meets "good voice"
It is reported that Seventeen Light Years is a low-grade fruity wine brand created by Shanghai Light Years Wine Industry for the quality life of young consumers in 2020. It is affiliated to Shanghai Guijiu Co., Ltd. ( Shanghai Stock Exchange stock code: 600696). In fact, it is not accidental to "meet" "2022 China's Voice" in 17 light years, but based on the multidimensional harmony between the two.
On the one hand, seventeen light years are the "rice wine base wine" meeting "fruit original juice". "2022 China's Voice" is the mentor meeting the good voice. The former's encounter was born with delicious food, and the latter's encounter finally saw the good voice. The two have the same effect in "meeting". Not only are the three views consistent, but they are also the resonance of values.
On the other hand, the audience group of 17 light-years and the main audience group of "The Voice of China" are highly overlapping, and the multi-flavored products and the visual effects of the program are added to each other, bringing the audience a scene association of "17 for the song to gather", which enriches the product image, subtly deepens the brand impression, and then increases the awareness and favorability of the 17 light-year brand.
It is worth mentioning that in addition to the implantation of regular advertising, Seventeen Light Years also innovatively launched the China Voice Visit Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice
"2022 China's Voice" is about to usher in the finals. Seventeen light years will continue to listen to the Voice. Let us witness the birth of the champion together!
