[ Qingdao News Network Exclusive]
Reporter Chen Zhiwei
022 movie summer season, the science fiction comedy " lonely moon " filmed in Oriental Film City set-up won the championship with a box office of more than 3 billion yuan, becoming the 15th film in Chinese film history with a box office of over 3 billion yuan, temporarily ranking second in the total movie box office list in 2022; a total of 7 films were released during this year's National Day holiday, and the two National Day movies, " Thousand Miles Returning " and " Ordinary Hero " were both set-up filmed in Qingdao Oriental Film City set-up, making Qingdao people feel proud... More and more blockbuster films choose Qingdao Oriental Film City, witnessing the vigorous development of Oriental Film City, and further reflecting the continued attraction of Oriental Film City to film and television content producers. As of now, Qingdao Film and Television Base has gathered 756 film and television companies, including 30 film and television companies above the designated size, with a total of more than 230 crews received, and the total box office output of movies exceeded 16.6 billion yuan. In the "China Film Capital Competitiveness Index Report (2021)" released by China Economic Information Service last year, Qingdao West Coast New District's comprehensive competitiveness index ranks third in China Film Capital.
In recent years, in the context of deep adjustments and epidemic attacks in the film and television industry, why can Qingdao's film and television industry go against the trend? On September 27, a reporter from Qingdao News Network followed the "Fengkou Enterprise" face-to-face reporter field trip group to visit the Oriental Film and Television Industrial Park, the leading enterprise of Qingdao Film and Television Base.
technology empowers China's film industry
. In the box office list of mainland China's film history science fiction films, three blockbusters filmed in Oriental Film City rank in the top five, dominating the screen and leading science fiction. As an industrial film and television production base for domestic concentrated development, Qingdao Oriental Film Capital has always been a pioneer in building a dream of a strong film country. Its high-tech film and television hardware equipment and the supporting advantages of the entire film and television industry chain are the confidence to "lead the film industry and tell good Chinese stories."
Qingdao Oriental Film City has a total construction area of 5.4 million square meters, with a total investment of 50 billion yuan; among them, Oriental Film City Film and Television Industrial Park has 40 international top standard studios, 32 landscape workshops, an indoor and outdoor underwater production center, a digital audio and video center with full-process post-production and Asia's largest virtual shooting platform, which meets the full-chain industrial production process of domestic films from script preview, shooting to post-production.
Zangmashan film and television outdoor site construction covers an area of 1,500 acres, integrating film and television shooting, tourism, real-life interactive experience and commercial functions. At present, European and American blocks and ancient costume blocks have been completed. The three blocks of Old Beijing, Old Shanghai and Old Qingdao are stepping up construction and are planned to be completed and put into operation in June next year.
is located in the film-level virtualization production platform of Oriental Film Capital Studio No. 5, including virtual shooting, motion capture , three-dimensional scanning , etc. " Assassination of the Novelist " is the first domestic film to be "virtually shot" on a large scale. " Wandering Earth 2" and "The Loneliness Moon" and other projects use this platform to create and produce "visual scripts".
This summer’s popular science fiction movie "The Moon" has more than 1,800 special effects shots in the whole film, accounting for as high as 95%, and has extremely high technical requirements for virtual shooting, visual effects production and other technologies. According to Chen Dongyun, operation director of Qingdao Xifa Intelligent Manufacturing Digital Technology Co., Ltd., the crew has opened 15 studios with a total of 40,000 square meters in Oriental Film City, including a film and television virtualization production platform located in Studio 5. Hao Han, an actor who plays the role of "King Kong Rat" in the film, completed the virtual shooting of a series of high-difficulty shots under the "gaze" of 120 motion capture cameras in the No. 5 studio of Oriental Film Capital.
"In the virtual shooting space of the studio, actors wear motion capture suits with markings, and 120 motion capture cameras can calculate their motion information in real time, generate character skeleton animations, and transmit them to the virtual engine. The crew can see the picture rendered by the 'transformed' actors and scenes, and then adjust and modify them according to needs." Chen Dong introduced that this is equivalent to visual previewing of the abstract script, which is conducive to inspiring the director's creative inspiration, reducing communication time, and improving production efficiency.
"In the next step, the industrial park will add LED virtual studios to improve the virtual shooting level of the film city, and increase the promotion and application of virtual shooting; promote the operation of XR mixed reality studios, cooperate with Qingdao Film Academy to explore the development, creation and application operation of 'virtual people', and lay out the new film and television technology track in advance; attract more professional talents and establish a high-tech film and television technology service system." Wang Wenwen, head of the Public Relations Department of the Oriental Film and Television Industrial Park, introduced that the Oriental Film and Television Industrial Park will continue to deepen the construction of the "Science and Science and Technology Film and Television Industrial Park, and strive to create a national film industry innovation demonstration park.
is led by Oriental Film and Television Industrial Park. Qingdao’s film and television industry cluster is accelerating its rise. Not far from Oriental Film, it is the China Radio, Film and Television Qingdao 5G High-tech Video Experimental Park jointly built by the Ministry, Province and City.
, China Radio and Television·Qingdao 5G High-tech Video Experimental Park introduces that the park carries the implementation of the National Radio and Television Network Engineering Center and the implementation of the National 5g High-tech Video Application Security Key Laboratory. At the same time, high-tech video also belongs to a content industry, which is integrated with the technical system, talent system and standardization system of the movie content industry, which is also one of the important basic conditions for the development of the park.
Park and Huawei to build a leading domestic film and television industrialization cloud platform. Taking Huawei High-tech Video Cloud as the technical basis, it integrates and links nearly 10 industrial chain companies such as Xiaotu Technology, Sanjie SJ works, and Three-dimensional Six Degrees. Taking technology to empower film and television industrialization as the core starting point, it promotes the online platform gathering of supply chain resources of the crew of the Oriental Film and Television Industrial Park, realizing industrial interaction and expanding development space in strengthening and supplementing the chain.
For example, the visual effects team led by Mojing Tianhe Company, which settled in the park, has participated in the visual effects of more than 40 domestic top film works such as "Assassination of Novelists", " Chinatown Detective 3", " Crazy Alien ", and has become an important force in promoting the improvement of the industrialization of Chinese films.
big production + top director community to create a full-industry chain system for film and television
html On 8 pm on September 3, the live broadcast of Andy Lau "Sing Me to You" online concert was launched, and the total number of viewers exceeded 350 million.Andy Lau's super traffic is amazing, and the live broadcast location of this concert is Qingdao Oriental Film and Television Industrial Park. Oriental Film and Television, the core film and television park in Shandong Province, has once again become a hot search by relying on its strength and charm.
In recent years, most domestic large-scale films have come from here. A series of well-known blockbusters have made Oriental Film a recognized Chinese industrial film production base in the industry and have been praised by the media as the "cradle of Chinese science fiction blockbusters."
As of now, Oriental Film and Television Industry Park has served more than 200 film and television works, variety shows, large-scale events, and brand advertisements, and has contributed more than 16.6 billion yuan to the box office of Chinese films. Among them are many excellent works that are popular at home and abroad. " Great Wall " directed by Zhang Yimou is considered by the industry to be the first "industrial film" co-produced by China and the United States. "Pacific Rim: Thunder Resurrection" takes the first step in the full shooting of the Hollywood blockbuster at the Chinese film and television base. "Fengshen" trilogy is the first film work in the history of Chinese films that adopts three continuous shooting modes. It is also the largest investment scale and the highest industrialization work in the history of Chinese films. "The Wandering Earth" successfully opened the first year of Chinese hard-core science fiction films. "Assassination of Novelists" and "The Lonely Moon" frequently set new heights of domestic special effects, as well as "The Crazy Alien" and "A Good Show" with good reputation and box office, as well as key projects such as "The Wandering Earth 2", "One Under One Person", "The Super Family", "The Road Back", "Ordinary Heroes", and "Crisis Routes".
In the field of TV dramas, "Police Honors" which was popular on CCTV and many satellite TV stations in the first half of the year was filmed in the park. The drama tells the story of grassroots police officers and truly reflects the various forms of the city's "police", and has been praised by the Central Commission for Discipline Inspection.In addition, there are a number of excellent dramas such as " Rock Sugar Stewed Snow Pear ", " Warm Taste ", "The Truth", " No. 2 Takes Place ", etc., from ice and snow sports to beautiful villages, from prosecutorial technicians to China Rocket Force , showing all aspects of Chinese society and the spiritual outlook of contemporary young people.
At the same time, the top studio in the park has also won the favor of large-scale variety shows and evening parties. The two most popular variety shows this year, "Talk Show 5" and "China Rap Peak Competition" were recorded in the park.
The perfect hardware facilities and high-quality service supporting facilities have been recognized by well-known directors such as Ninghao , Wuershan , Guo Fan , Luyang , Zhang Chiyu, Song Yang , and has won a "good reputation" for the film industry, making this place the first choice for top productions.
They gathered in Qingdao to form a top director community, communicated and supported each other, forming a unique echo and progressive relationship. "The Wandering Earth" has accumulated the first batch of professional talents for Chinese science fiction films, laying the foundation for the filming of "The Loose Moon" and "The Super Family". "The Wandering Earth 2" has also received support from "The Loose Moon" in personnel, special props, important production environments and production chains. The teams relay each other to jointly explore the film industrialization process and standard system.
In the setting workshop of Oriental Film City, the reporter visited the Shina Moft Special Effects Studio. Shina Mofu is the earliest physical special effects company established in China, participating in the production of more than 100 special effects of film and television dramas. Based on the previous cooperation with multiple crews of Oriental Film City, Shina Mofu officially set up a Qingdao studio in Oriental Film City last year and established a working team of more than a dozen people. Special effects works such as the direction ball in "The Wandering Earth", the carrier vehicle in "The Lonely Moon", and the mecha in " Tomorrow War ", were all born in the hands of the team.
"Xina Mofu has studios in Hengdian and Qingdao. The former is good at special effects makeup, animal hair, etc., while the latter is more specialized in mechas, bionic machinery and other fields, with distinctive technological characteristics." Wu Nan, a designer of Qingdao Studio of Shina Mofu, said that the studio's business layout is closely related to the gathering of science fiction and fantasy blockbusters in Oriental Film City.
"big production + top director community" is also accelerating the aggregation of the industrial ecosystem and the formation of the industrial chain. The introduction of Shina Mofu Qingdao Studio is a microcosm of the gathering of the industrial ecology of the Oriental Film Capital.
In the Oriental Film Industrial Park, the film company can easily find top suppliers: the full perspective is the promoter of the domestic film and television equipment rental rating system, and has five top film and television equipment warehouses in Beijing, Shanghai and other places, and has the world's top film and television equipment. The main film and television works include "Movie" and "Shanghai Fortress" directed by Zhang Yimou; Baorong Baoyi has more than 100 film and television works clothing and prop assets, and a professional team of hundreds of people in design, production and service. With the production of many film and television works such as "The Great Wall", "Shadow", " Trilogy of Gods " and "The Legend of the Conquest", they were all produced by them at the opening and closing ceremonies of this year's Winter Olympics; Guansheng Culture is co-founded by the top domestic voice actor Ji Guanlin as the co-founder and serves as the artistic director. It has now entered the campus education center office, opened voice training courses, and will host the National Voice Actor Competition landing park.
The No. 1 Water Drama in China Jia Hao Director and his Jingzhe Film Industry and the Oriental Film Capital Underwater Production Center have conducted in-depth cooperation, and completed many difficult water drama shootings; Manas Special Effects Studio, who is good at concept art, has led the concept design, special effect prop production and special effect makeup of director Urshan's "The Legend of the Dragon" and the largest production of "The Trilogy of the Gods in Chinese film history. In addition, they have participated in the concept design and special special design and production of large-scale films such as "Mozart in Outer Space".
Integration of production and education to create a closed loop for film and television talent training
Qingdao Oriental Film Capital, as a young film and television base that has risen in China in recent years, has relatively weak talent reserves in the early stages of development.To this end, West Coast New District has taken a multi-pronged approach to increase the efforts to introduce and train film and television talents, and continue to attract leading high-end talents and enterprises to settle in.
This year, the West Coast New District formulated and issued the "Action Plan for High-Standard Construction of Qingdao Film and Television Bases" to implement the "Nine Major Actions" to promote the construction of Qingdao Film and Television Bases. Among them, the "Film and Television Talent Aggregation Action" is to strengthen the introduction and support of high-level talents and technical skills blue-collar talents in the industrial chain, build a master studio, open a "Famous House" and "Hall of Fame" for film and television celebrities, attract a group of master-level talents to settle in, build a professional team, and establish a high-tech film and television technology service system.
Starts from the Oriental Film City and travels east along the coastline for a period of time, and is Qingdao Film Academy. In 2021, Qingdao Haifa Group acquired Beijing Film Academy Modern Creative Media College and converted it into Qingdao Film Academy, becoming the only undergraduate school in China with the full discipline of film except Beijing Film Academy . The school has 27 undergraduate majors in 8 teaching departments, including director and performance, covering the entire film industry chain, and has also set up an industry-education integration base in Oriental Film City, allowing students of drama, film and television directors, photography and other majors to enter the park from junior year to carry out "productive internships and training".
"From 2015 to the present, the total number of seven undergraduate graduates has been 3,145, with an employment rate of more than 92%, ranking among the top among domestic art colleges and universities." Li Yinghua, director of Qingdao Haifa Culture (Group) Co., Ltd. and vice president of Qingdao Film Academy, introduced that this is because there are more and more crews coming to Oriental Film Capital, and there are more and more internships and employment opportunities. Students have been with crews and enterprises since their freshman year. Many excellent students have been directly retained by employers during the internship. Some of them are currently working in well-known film and television companies and crews. Many students have participated in film and television works such as "No Questions on the West", "The Legend of Wukong", and "Our Boyhood". Some of them have become the backbone of the industry and have become screenwriters, producers, and directors of many film and television works.
West Coast New District introduced Central Academy of Fine Arts Qingdao Campus . At present, the main campus has been built and the total enrollment scale will reach 2,100 people. Strengthen cooperation with Tsinghua Qingdao Institute of Art and Science Innovation to create 15 research platforms including the Modern Aesthetic Education Research Center and the Architecture and Art Education Research Center. Accelerate the construction of the Shandong Academy of Arts and Crafts National Industrial and Education Integration Qingdao Base. After the base is completed, five teaching units including the Film Industry Academy and three research institutions including the SCO Advanced Art and Design Institute will be set up. We have invested 500 million yuan to build an industry-education integration base, and have trained more than 1,000 composite film and television talents, striving to achieve "promote education through production and promote production through education."
In May this year, with the entry of the first batch of school-enterprise cooperation students and industry-education integration enterprises, the Qingdao Haifa Film and Television Industry-education Integration Base, which has a total investment of more than 500 million yuan, a construction area of nearly 50,000 square meters, and a multi-functional integration of industry and educational resources, was put into use.
In terms of film and television talent training, the new district has formed a number of film and television industry-education integration institutions such as Qingdao Film Academy as the core and Oriental Film Capital as the link. Tsinghua Qingdao Science and Art Innovation Research Institute, Haifa Film and Television Industry-Education Integration Base, forming a talent training pattern with the interaction between various elements of universities, parks and enterprises.
" Qingdao Film Academy relies on the organizer of Oriental Film and Television Industry Base, the largest global film and television industry base under the organizer of Fang Haifa Group's system, the most advanced 5G high-tech video experimental park and VR industrial park, and jointly with the Qingdao Film and Television Bureau and outstanding film and television companies to establish the Qingdao Film and Television Oriental Film and Television Industry and Education Integration Base." Li Yinghua introduced that through the "four chain connection" of "industry chain-innovation chain-education chain-talent chain" to achieve the "full factor, all-round, and full process" of industry and education in talent training and industrial development.
" Students who have completed basic courses have settled in the base, and with the help of the existing international highest standard film and television equipment in Oriental Film City for practical training, the base's advanced film and television industry facilities and equipment can enable students to master the cutting-edge technologies of film and television creation as soon as possible and form practical ability oriented towards industry needs."Li Yinghua introduced that the base jointly carried out various crews filming in the film capital, allowing students to deeply participate in the entire film and television shooting process of crews, realize the combination of theoretical practice, and improve practical capabilities in all aspects. The school's scientific research results are also implemented and transformed in the film and television base. The integration of industry, academia and research in the film and television industry has become a "combination punch", and the industrial chain has achieved a "closed loop", and truly cultivates professional talents in the applied film and television cultural industry.
Policy superposition Real money supports the development of the film and television industry
In April this year, the Qingdao 1 The thirteenth Party Congress Report clearly mentioned in the "Five Years of Working Forward and Prospering Remarkable Achievement" section, "Amplify the 'City of Movie''''''' Brand Effect , build an art city, and make Qingdao famous all over the world. "
In May, the report of the 12th Party Congress of Shandong Province made arrangements for 12 key tasks to be focused on in the next five years. In the relevant content of "Comprehensively Promoting Cultural Prosperity and Prosperity", it proposed: "Building a number of cultural and creative industrial parks such as Qingdao Film and Television Base with high standards" also has high hopes for Oriental Film and Television.
matches advanced and perfect hardware facilities, and is the preferential policy support of Qingdao West Coast New District for film and television projects.
Zhao Fang, deputy director of the Film and Television Industry Development Center of Qingdao West Coast New District, said that the West Coast New District has established the first local film and television management service agency in China - Qingdao West Coast New District Film and Television Industry Development Center, and has introduced a series of policy measures to support the development of film and television enterprises in the new district, superimposed with superior policies and empowered them. 172 million yuan of support funds have been cashed in to crews and enterprises; integrated and gathered corporate resources and built an integrated service platform to meet the diversified needs of different teams. Provide one-stop public services with "one-stop acceptance and full-process follow-up". Film and television culture is one of the nine key industrial chains in the new district, and continuously improve the film and television industry chain and promote the development of Qingdao's film and television industry.
Since this year, the West Coast New District has issued the "Action Plan for High-Standard Construction of Qingdao Film and Television Base", and established a work promotion leading group headed by the top leader of the Working Committee District Committee, implementing the "Nine Actions", "Four Major Guarantees", "List-based" management, "Project-based" promotion, and We can develop high-quality development in digital film capital construction, quality improvement in production in Qingdao, and integration of film and television culture and tourism.
"Action Plan" proposes that in the next five years, more than 1,300 enterprises in the entire film and television industry chain will be gathered, and the operating income of film and television and related industries will reach 12 billion yuan. The Qingdao Film and Television Base will be built into a well-known domestic and foreign film and television industrial production base, film and television cultural tourism destination, and film and television cultural exchange center, and contribute "Qingdao's strength" to building a cultural power and a film and television power.
