01.
If you use one sentence to describe the current living conditions of theater movies, I will think it is: if you hold on to death, if you hold on to death, if you starve to death!
Because the box office of the movie is "controlled" by theaters, because all the screenings are controlled by theaters, the pre-sale box office of the movie is higher, the higher the possibility of an explosion in the later stage. Similarly, theaters will increase this drama or give this drama a high screening!
The annual National Day is here. Like in previous years, there are several movies competing for the big cake of the National Day holiday this year, including the movie "Iron Will" co-starred by Liu Ye Han Xue!
02.
The movie tells the story of: In 1948, in the northeast, the remnants of the Kuomintang planned to blow up the Angang factory area while evacuating. In a crisis, the "fighting hero" Zhao Tiechi (played by Liu Ye) led the Communist troops to the heartland, fighting to the death, and destroying the enemy's conspiracy!
It is obvious that this is a historical film!
03.
In theory, a historical film joined by many celebrities was played in such a special period as National Day. The box office of the movie should be very good, but what about reality?
The box office on the first day of "Iron Will" was released was only 7.76 million. What does this mean?
You should know that this movie is played by eighteen stars. In addition to the male lead Liu Ye and the female lead Han Xue, there are also Lin Yongjian , Zhang Guoqiang , Li Peien , Wu Jun , Feng Guoqing , Zhao Xiaoming , Tian Zheng , Su Li, Dong Chunhui , He Dujuan , Wang Xin , Ge Xiaofeng , Zhou Siyu, Zhong Qiu, Liu Yiwei, Du Xudong !
It is reported that the production cost of this movie is 200 million, and it takes 550 million yuan to make a profit! But judging from the first day's box office, 550 million is difficult to reach the sky! The professional data website predicts the total box office of "Iron Will" to be 41.9 million, which is only a fraction of 550 million. If this data is really the end, the investor will lose more than 180 million!
04.
Someone will ask, why is the box office of a main theme movie so bleak?
Let’s take a look at what netizens said after watching the movie:
Some people say: The script is very plain, and the lines and emotional lines are very outrageous. The acting skills are just average. What is touching is just when the national flag is raised.
Some people say: This film vividly restores the touching deeds and craftsmanship spirit of Angang in the early days of the founding of New China. Liu Ye's cute and fierce image is very consistent with the protagonist of the film. The rhythm is simple and bright, and the emotional line stops. It coincides with the simple and enthusiastic folk customs of that era. Perhaps due to the size, the rhythm is a bit too fast, so that other historical events around that era can only be mentioned briefly. Other supporting roles are also highly homogenized and homogenized. It may be difficult to escape the fate of being praised but not being popular when they are put into the market. Some people say:
Some people say: The story is old-fashioned, boring
From these reviews, it can be seen that "Iron Will" is indeed quite touching, but from a commercial perspective, it is destined to not attract the attention of netizens! So, the failure of "Iron Will" should sound a wake-up call for directors. Some stories are indeed quite touching, but they may not be suitable for making movies, especially theater movies. Sometimes using small money to do big things is also a good choice. What do you think about this?
