Text/Yangcheng Evening News All-Media Reporter Lu Hang
html On August 30, the former "Yi Ge" Simba questioned Douyin during the Douyin live broadcast and was banned by Douyin for 24 hours. The reason given by the platform is that Simba is suspected of belittling and damaging the image of the platform. Before the live broadcast, Simba published a long article and revealed that many anchors had brought products for a certain brand of bird's nest, including Liu Genghong and his wife who had a good reputation.
Simba mentioned in the article that many Internet celebrities and celebrities on Douyin, including the popular Liu Genghong, sold the same bird's nest at a price of more than 300 yuan per order. On August 31, Liu Genghong posted an apology on Weibo, saying that last night he found the MCN company he had cooperated with three years ago and asked for data and proof. He admitted that the company's lack of rigorous selection of products had damaged consumers who trusted him, and he would definitely urge the team in the future. More rigorous.
In November 2020, some consumers questioned that the bird's nests sold by Simba's anchors in the live broadcast room were sugar water. Subsequently, Simba responded that it would recall all the bird's nest products sold in Xinxuan's live broadcast room, and would be responsible for refunding one product and paying compensation for three products. A total of 61.983 million yuan must be refunded first.
In July 2021, the Guangzhou Arbitration Commission made a final ruling, confirming that the bird's nest manufacturer Rongyu Company had misled Simba's Heyi Company into making false or misleading business practices.
In August 2021, the Henan Provincial Consumers Association filed a consumer civil public interest lawsuit, asking Kuaishou, Simba, bird's nest manufacturers and other parties to refund 79.71 million yuan in compensation and permanently seal Simba's Kuaishou account. The case went to trial in May 2022, but at the end of the trial, all parties expressed their willingness to mediate under the auspices of the court.
In August 2022, Guangzhou Rongyu Trading Co., Ltd., the brand involved in the "fake bird's nest incident", added a new consumption restriction order, and the applicant was Shuyang Heyi Information Technology Co., Ltd. The legal representative of Shuyang Heyi is Ji Mengyao, the legal representative of Guangzhou Xinxuan Holdings Co., Ltd. According to previous punishment information, Guangzhou Rongyu Trading Co., Ltd. was fined 2 million and had its business license revoked because the content provided to the anchor contained false propaganda and the labels of the products involved were defective. In addition, Guangzhou Heyi E-Commerce Co., Ltd. was also fined 900,000 yuan for this incident.
(For more news information, please pay attention to Yangcheng Pai pai.ycwb.com)
Source | Yangcheng Evening News·Yangcheng Pai
Editor | Shao Ziheng
