On October 20, a reporter from Red Star News confirmed to the "Make a Friend" team that Luo Yonghao and the "Make a Friend" team have joined Taobao Live . On that day, "Make a Friend" will launch a live live broadcast on Taobao. Luo Yonghao himself will make his first live broadcast on Tmall Double 11 pre-sale day on October 24, which is also the time when this year's Taobao Double 11 event officially kicks off.
In addition, the "Make a Friend" responded that they are continuing to look for growth opportunities, and the launch of live broadcasts with Luo Yonghao on Taobao was due to the consideration of their own business development. In the future, including Luo Yonghao, the anchors signed by "Make a Friend" will also come to the "Luo Yonghao" live broadcast room to meet consumers.
According to reports, the positioning of the Taobao live broadcast room of "Luo Yonghao" is a live broadcast room in all categories. During this year's Tmall Double 11, "Make Friends" and Luo Yonghao will conduct multiple live broadcasts to sell goods, mainly "hard core" products such as mobile phones, 3C digital, home appliances, wine and sportswear.
Previously, Luo Yonghao has always been one of the top anchors of the Douyin platform, and "Making Friends" has developed into an industry-leading live broadcast institution. After Luo Yonghao owed 600 million yuan in debt, he founded a "Make a Friend" live broadcast company and entered the e-commerce live broadcast industry. On June 2, Luo Yonghao's live broadcast room was renamed as a live broadcast room for friends. The team anchors live broadcasts and sells goods on a daily basis. The current number of fans in the account is about 19.69 million. In June this year, Luo Yonghao announced that he would start a high-tech entrepreneurship, and would still continue to broadcast live streaming goods in the live broadcast room.
Red Star News reporter found that on October 18, the two accounts of "Luo Yonghao" and "Make a Friend Yanxuan Store" logged into the Taobao live broadcast platform. At present, the fans of "Make a Friend Yanxuan Store" have exceeded 10,000, and the fans of "Luo Yonghao" account are about 1,000. However, the homepage of the live broadcast account shows that after the preheating of Luo Yonghao's Taobao live broadcast will be held on October 20, users are constantly pouring in to follow.
Regarding entering Taobao live broadcast, Luo Yonghao's team said that this is the arrangement of the company to "make a friend". "A company also hopes to add a platform for selling goods to serve more consumers."
Red Star News reporter Luo Danni
Editor Guan Li Zhang Li
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