author | Sandy
editor | Amy Wang
The more than 400 episodes aired in 2019 not only left the explosive production experience, updated the explosive formula (click to review: 2019 episode inventory: reveal the truth about the explosive), more It was the actor who became popular among actors such as Xiao Zhan, Wang Yibo, and Li Xian. On the content level of
, the 2019 series also tried their best to show diversity. "Knowing or Not", which portrays new women in ancient times, analyzes the Chinese-style family, "It's All Very Good" and "Little Huanxi", restores the "Ice Breaking Operation" between the anti-narcotics police and drug dealers, and the "Dear, Loved" of youth sweet pets. The "Chen Qing Ling" of Xian Xian in ancient costume shined in the same file, and the long tail of "Qing Yu Nian" broadcast at the end of the year also continued into this year.
In 2020, "Detective Chinatown" fired the first shot of a web drama in the beginning of the year. The narrative and lens language of the movie plus a Douban score of 8.1 have made a good start for the web drama in 2020.
Up to now, 5 DavidTV (Hunan Satellite TV, Dragon TV, Zhejiang Satellite TV, Beijing Satellite TV, Jiangsu Satellite TV) and 4 major video platforms (Tencent, iQiyi, Youku, Mango) have more than 200 series to be broadcast. Among them, there are many seed players who have attracted much attention from the preparatory period, such as "please advise for the rest of my life" and "green hairpin".
Cat Shadow Entertainment (ID: maoyingtv) specially compiled the 2020 TV and video platform drama list.
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2020 Five David Video List
Realistic themes are emotional dramas and workplace dramas, occupying most of the space in the satellite TV prime file. Although the hit "Elite Lawyer" did not resonate with the audience too much in the lawyer profession, the twists and turns of emotional dramas in its office have frequently attracted enthusiastic discussions among netizens. The continuously rising ratings can also show that urban TV dramas are growing The appeal on the screen is unabated.
In 2020, there will be not only "The Great Pediatrician" and other types of workplace dramas, but also the main theme TV series "Puzzle" and "People's Property", etc. The concern for reality and social reflection can be seen.
in contrast to the video platform's 2020 drama list, it is ancient costume, urban, suspense, military, comedy and other various themes go hand in hand, with the highest proportion of costumes.
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2020 video platform drama list
Earlier, Maoying Entertainment (ID: maoyingtv) analyzed the male and female dramas on the video platform, click here to review: 2020 video platform male dramas VS female TV drama, who will be the winner?
In addition to the above-mentioned different emphasis on the genre of TV drama series, from an overall perspective, the 2020 drama list also reveals the following information and possible issues.
1. Satellite TV co-broadcasting and network-station linkage are the norm, and high-traffic dramas are the only killer feature
In the first quarter of 2019, Beijing Satellite TV and Shanghai Oriental Satellite TV co-broadcast four dramas, "The River" and "The King Behind the Scenes". "Sesame Alley" and "Youth Fight", so occupy the top two ratings list, it can be described as a win-win situation. On the other hand, the co-broadcasting of Jiangsu Satellite TV and Zhejiang Satellite TV also triggered a boom in ratings. Zhejiang Satellite TV also made a breakthrough in TV series ratings through "All Very Good".
"Everything is Good" stills
This year's "Elite Lawyer" Beijing Satellite TV and Shanghai Dragon TV are still working together, and the good strategic relationship between North and South remains stable. Later, Beijing Satellite TV and Dragon TV will also broadcast "New World" starring Sun Honglei and Zhang Luyi, and Jiangsu Satellite TV and Zhejiang Satellite TV will also broadcast "Secret and Great" starring Li Yifeng and Jin Chen.
Hunan Satellite TV, which owns the independent video site Mango TV, pays more attention to the linkage between the Taiwan and the Internet. Satellite TV reserves such as "Please advise for the rest of your life"In addition to such high-traffic and high-popular drama series, the deployment of Mango TV linked with it is also very careful. According to reports, "In 2020, Mango TV will promote the four major theaters of Jinmang, Qingmang, Yatai, and Interactive. It will launch an S-rated drama every season and 8 major dramas throughout the year."
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There is no doubt that high-quality dramas can often feed back the platform. In 2018, "The Story of Yanxi Palace" brought in 12 million for iQiyi, and the finale of "Chen Qingling" in 2019 made Tencent's 156 million in advance on demand. So impressive. In return, Taiwan Network must pay more attention to the reserve of high-quality dramas.
According to the TV series of 2020, Five Davids TV has prepared its own exclusive high-traffic killer. Hunan Satellite TV’s "The rest of your life, please advise" and "Yes" Fei, "Sugar Heart Cream on the Knife", Dragon TV's "Dajiang Dahe 2", "Love Apartment 5", Zhejiang Satellite TV's "People's Property", Beijing Satellite TV's "Daming Palace Ci", Jiangsu Satellite TV's "Great Pediatrics" "Doctor" and so on, are all high-quality dramas that can hit the hit.
2. The backlog of costume dramas finds a way out online, and IP adaptations are still hot.
In recent years, costume dramas have been seriously affected by policies, especially in 2019. According to the data, in the first half of 2019, the number of dramas that received a license for distribution dropped by 15.63% year-on-year, and among the TV series filed in the first three quarters, the number of costume dramas dropped by 68.8%.
suddenly withdrawn from files and announced naked releases. It is the normal state of costume dramas in 2019, such as "The Youth of the Song Dynasty", "Chen Qingling", "The Twelve Hours of Chang'an" and so on. Even at the end of the year when it means "opening the gate and releasing the water", "Crane Huating" "Once upon a time there was a mountain of spirit sword" and "Celebrating more than a year" and other costume dramas, it is fortunate that they can be successfully launched online and regularly broadcast. By 2020, a large number of costume dramas will "depart" to the video platform. There are many backlogs, such as "Three Lives III Pillow Book", "The Great Lord", "Dream Back to Chao Song" and so on.
are in this mass costume drama , IP adaptation is still hot, and it is a reserve for explosive models. In 2019, "Changan Twelve Hours", "Chen Qingling" and "Celebrating Yu Nian" have proved that IP will not be able to polish the content, manage well and the relationship between fans. Failure, and even the ability to continuously monetize the C-side traffic while creating the top stream, "Chen Qingling" is the best example.
This year's "You Fei", "Green Hairpin", "The Great Master", " "Three Body", "Mrs. Huzhu" and so on are all big IPs with a deep reader base, and they have become explosives when actors with both traffic and strength join in. The possibility of payment is very large.
3. The creation of realistic themes is more diversified, the main theme, women, workplace, military, e-sports, etc.
2017 "The Name of the People" made the main theme TV series win-win in terms of ratings and volume. Last year, the web series "medicated by drug police and drug dealers" was restored. "Operation Ice Breaking" has not only won the highest score for anti-narcotics TV dramas in recent years, but it has also been broadcast on TV after the webcast, becoming an excellent web drama against TV and showing the vitality of the theme creation.
last year's TV series on reality, such as "All Very Good", "Small Joy", and "Youth Pie", have also achieved very good results.
And this year, the creation of realistic themes is more diverse. The main themes include "People's Property" and "Puzzle" to be broadcast on Zhejiang Satellite TV, "Our Southwest Associated University" and "Beacon Smoke" by Tencent Video; real life In terms of "Thirty Only", which is based on modern women, "Selling a House", "Ordinary Glory" and so on, focusing on the workplace; military themes include "Special Warfare Glory" and "The Trumpeter in Place" joined by the new generation of young actors. "Dear military uniform" and other dramas.
"Thirty Only" stills
last year, "Full-time Master"" "Along with you to the top of the world" and "Dear, Love", which showed some of the e-sports, made the once niche cultural e-sports appear in a more mainstream way like a TV series. This year, "Full Time Master 2" and "Cross It is also worth paying attention to whether episodes of e-sports themes such as "FireWire" can continue to shine.
In addition, suspense dramas will continue to be active on the video platform, such as "Chinatown Detective", "Fox Hunt", "Skyscraper" and so on.
4. The sweet pet dramas that make the industry rush to become a true "koi" urgently need differentiation
The small cost and high return sweet pet dramas are gaining momentum, and the industry is rushing. Once upon a time, domineering presidential sweet pet dramas such as "Chan Shan Is Coming" and "Small Smiles Are Allure" have caused many girls to overwhelm the hearts of girls. Last year's "Dear, Beloved" even made girls "top up" and love Qiyi's anti-routine costume sweet pet drama "Lian Lian Jiang Hu" also gained a good reputation.
"Lian Lian Jiang Hu" stills
but sweet pet drama is not a huge profit, only a few can become true "koi". Most sweet pet dramas are reduced to cannon fodder due to the similarity of plots and shoddy productions.
new year's drama, we can not ascertain from the name which one is an excellent sweet pet drama, but if you want to become a real "koi" with a small and broad, it is bound to make good content with differentiation.
The drama war in 2020 has begun. Which dramas can win the applause of the audience and stand out in the more than 100 drama market. We are waiting for answers.
