A few days ago, #Who will take care of the show assassin # was trending on Weibo. "Assassin" is synonymous with "sky-high prices", and performance assassins generally refer to music festivals with serious premiums. It has long been an indisputable reality in the industry that mus

A few days ago, #Who will control the performing assassin# was a trending topic on Weibo. "Assassin" is synonymous with "sky-high prices", and performance assassins generally refer to music festivals with serious premiums. It has long been an indisputable fact in the industry that tickets for

music festivals are rising every year, and most music fans buy them while criticizing them. It’s just that this year’s ticket prices have reached a new high: for the Cactus Music Festival to be held in Chengdu on September 10, the single-day pre-sale ticket is 999 yuan, the two-day pass pre-sale price is 1,800 yuan, and the VIP price of the two-day pass is 2,999 yuan.

2020 Cactus Music Festival scene

Red Star News reporters found that from July 16 to August 20, 10 music festivals will be held in Chengdu. Among them, the lowest ticket price is 488 yuan, and the highest ticket price is 1,700 yuan, and many of them are shown as "sold out".

Ticket prices are rising. Although they are affected by the epidemic, costs, and the fandom of lineups, the vast majority of music fans still hope that the music festival can add features and improve the experience to be worthy of the increasingly expensive tickets.

2022 Chengdu Cactus Music Festival ticket price

The highest ticket price is nearly 3,000 yuan

Rock fans are calling for "quitting the circle"

On Douban, some music fans listed the ticket prices of the Cactus Music Festival in the five years from 2018 to 2022. Changes: The three-day pass price in 2018 was 800 yuan, while this year’s two-day pass pre-sale ticket is 1,800 yuan, and the two-day VIP pass is 2,999 yuan.

"The public deserves a lot of credit for such arrogant pricing. No matter how high the price is, there are people paying the price anyway, and it will only get higher and higher in the future, testing your psychological bottom line." Some music fans complained about the price.

html The Chengdu Star Nest Music Festival on July 30 is hosted by the same organizer as the Cactus Music Festival. The cheapest pre-sale ticket is 788 yuan, and the full-price ticket for two people is 1,700 yuan. Such a price makes Ms. Li, who has been immersed in "rolling music" for more than 20 years, speechless. She said bluntly in the circle of friends, "The high ticket price forced me to quit the rock circle." You know, starting from the Rebo Music Festival that year, Li The young lady has almost never missed any music festival held in Chengdu. What surprised her even more was that with such a high ticket price and such a similar lineup, almost all of the shows were sold out on the ticketing platform.

Netizens posted the 5-year ticket price of the Cactus Music Festival

Because of the summer vacation, students have become the main force of the music festival. However, a few years ago, a single-day ticket only cost 300 yuan, but now it is generally more than 500 yuan. Such a price, even with student discounts, is unaffordable for many students.

"Originally, my sophomore summer vacation plan was to go to the music festival, but it was postponed indefinitely due to the epidemic. Now that I have graduated, even the student discounts are gone, so I have to go and check in this time." Le, who just graduated from a college in Chengdu Mi Xiaomao told the Red Star News reporter.

Pop and rap singers dominate

The music festival has become a large-scale star-chasing scene

For music fans, the lineup is their biggest concern. What disappoints Brother Hao, a heavy rock enthusiast, is that except for the Strawberry Music Festival and the Cactus Music Festival, the rest are basically dominated by pop singers and rappers.

This year’s Cactus Music Festival includes Hackberry , New Pants, Pain Yang , Secondhand Rose, High Flag Overload Band, Hedgehog Band ; Strawberry Music Festival includes Pain Yang, Wutiaoren, Dada Band , Trojan horse, mosaic, big wave, Jiulian Zhenren, sound fragments. Basically covering the best rock bands and musicians in the country. Especially for the Strawberry Music Festival, pre-sale single-day tickets are 580 yuan, full-price single-day tickets are 680 yuan, and PRO single-day tickets are 780 yuan, which is considered the conscience of the industry.

other music festivals, Joker Xue , hot dog, Liu Xianhua , Ma Siwei , Xu Song , Liu Cong , Yang Hesu ... It’s not that they are not good enough, but they are not rock music. people.

2022 Cactus Music Festival lineup

This is actually a trend in the past two years: music festivals have become large-scale star chasing scenes. Compared with concerts that cost several thousand yuan, idol fans have a very unified view on the price of music festivals: you can watch idols for a few hundred yuan, which is very cheap.At the same time, because vertical music forms like rap have gradually become mainstream in the past two years, many rap stars with their own traffic have emerged through music variety shows. Compared with traditional rock musicians, they have stronger trend attributes and are more capable. Gaining favor from those born in 1995 and 2000. Fans of this age group are slowly becoming the main consumer group at music festivals.

Red Star News reporters also discovered a phenomenon. Except for nationally renowned brand music festivals like Strawberry, ticket prices for music festivals in many cities across the country are cheaper than in Chengdu. For example, in Nanjing, you can watch Pushu, Universal Youth Hostel, Escape Plan, etc. for 399 yuan; in Zaozhuang, Shandong, you can watch Pushu, Universal Youth Hotel, Face Band , Summer Invasion Project, Prism for 99 yuan. field.

"Everyone knows that Chengdu (music fans) are willing to spend money. So the ticket price here is higher than that in many cities across the country." Allen, the producer of a large music festival, said frankly.

2022Strawberry Music Festival·Chengdu Lineup

Music festival tickets can increase in price

but the on-site experience needs to be improved

The increase in ticket prices is a common trend for all music festivals. There are many reasons for this, such as the commercial operation model that increases costs.

"Costs are increasing, whether it is production costs or operating costs, including in recent years due to some variety shows that have popularized rappers and rock bands, and the fees for major performers have gone up. This is in line with the dynamics of market economy ." Allen told Red Star News reporter. Precisely because there are now various music variety shows, some niche bands have come to the public's attention and attracted a large number of fans, thus increasing the sales of music festival tickets. "At the same time, the cost of artists has increased, and another significant situation is the addition of pop singers and traffic stars."

In addition, in response to the epidemic prevention work, the venue that can accommodate tens of thousands of people has basically controlled the ticket sales in the past year at 5,000 Up and down, the better ones can reach about 7,000. “Costs are going up and sales are going down, so we can only make up for it from the unit price.” Caotai Echo founder and CEO Ge Fei told Red Star News reporters, “In recent years, music festivals, as a form of youth culture and a form of entertainment, have become more and more popular. Accepted by the public. If the music festival becomes an important choice for the public, especially young people, it is understandable that they (the organizers) will increase the ticket price from a commercial perspective.

The broadcast of the two seasons of " Band's Summer ". It has made many bands well-known to the audience.

Objectively speaking, compared with top foreign music festivals, the ticket price of domestic music festivals is not sky-high. For those who love music and rock music, if the music festival lineup, on-site experience, etc. If it can meet their expectations, maybe they will not be so sensitive to ticket prices.

“The homogenization of the music festival lineup and the insufficient on-site experience for music fans are all problems. In fact, in addition to watching performances at a music festival, three-dimensional entertainment, social atmosphere and services are also important. But these experiences could be better. A music festival must have a unique appeal, otherwise fatigue will appear as soon as the novelty wears off. "Xiaoyu, a staff member who has participated in many Strawberry Music Festivals, said bluntly.

Red Star News reporter Ren Hongwei, intern He Yanling

editor Li Jie

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