On July 5th, let’s discuss the strange phenomenon in the Korean music industry that “boy groups rely on sales, while girl groups rely on sound source”. This is real, except for groups like Bigbang, Girls’ Generation, EXO, BTS, BLACKPINK and TWICE. Phenomenal groups, other K-pop groups are basically in this situation. The editor personally feels that this situation is entirely caused by the vicious competition between groups. The difference in sound sources between
boy groups has not always existed. You can look at the annual rankings of melon and gaon over the years. This situation has only become so extreme in recent years. Previously, there were 5 to 5 boy groups that entered the annual rankings every year. There are about 8, and these boy groups have more than one song on the list. But last year, only one boy group entered the annual list. Yes, it was and BTS . They are so exaggerated and extreme.
You must know that until 2016, EXO and BTS dominated the melon list, so there was a revision of the melon lock list. Yes, from that time on, the sound sources of Korean boy groups appeared. This cliff-like decline is certainly not the main reason for the poor sound quality of the boy band. It is just a trigger, and the main reason is the involution of the boy band's dance.
Back then, BTS and EXO were the top male groups, and each danced better than the other. However, there was no problem for them to compete in this way, because no matter how difficult the dance was, they could both sing and dance, but other boys The group felt uncomfortable. As the saying goes, there is no harm without comparison, so for a while, almost all boy groups in Hallyu began to improve the difficulty of dance.
Hence the extremely explosive stage performances of today’s Korean boy groups. It’s all healthy competition here, but I believe fans of the Korean wave have discovered that with the improvement of the male dance group, their opening rate has directly increased. It has declined like a cliff, and even the members of the boy band directly said that dancing is more important than singing in a Korean variety show. They bluntly said that lip-synching can be done on stage, but poor dancing will affect the stage effect, so pre-recording began to appear. .
In fact, K-pop netizens are not willing to listen to boy band songs, not entirely because of lip-synching, but also because the dance is too difficult. You must know that if a song wants to be popular, it needs imitation by fans and netizens. But nowadays, male The difficulty of the group's stage is really too high, too high for people to imitate. Moreover, there are too many novel works nowadays, and they all use weird styles. If they sound good, it is innovation, and if they sound bad, they are training the fans' sense of hearing. .
At this point we should talk about the reasons for the good sound source of girl groups. Take this year's "Love Dive" by Ive and "TOMBOY" by (G)I-DLE as examples. These two songs have the best music performance in the first half of this year. The works of Gao, the sound source depends on the fans, and the sales depends on the fans.
As for the high sales of male groups, this is normal. After all, the group of star chasers is still mainly girls. However, in recent years, the sales of female groups have also caught up. This is because the styles of many female groups have begun to attract female fans. Of course, judging from the current situation, the situation of male groups relying on sales and female groups relying on sound sources will continue for many years. BTS and EXO, who have made the dance of male groups more difficult, can now make their dances as difficult as they want. Simple is simple, but those ordinary boy bands that have already raised the difficulty level will find it difficult to lower the difficulty level because they are afraid of disappointing their fans.
