But in fact, with the development of the times, more and more emerging forces are pouring into the CCTV platform, and CCTV is also advancing with the times. In order to shorten the distance with young people, it has actively tried some new styles. , and even established "Internet

In everyone's eyes, CCTV hosts should be very capable, "high-ranking" and serious, right?

But in fact, with the development of the times, more and more emerging forces are pouring into the CCTV platform, and CCTV is also advancing with the times. In order to shorten the distance with young people, it has actively tried some new Style, and even created "Internet celebrity" hosts, such as Wang Bingbing and Sa Beining are excellent examples.

From front-line host to TV shopping

However, some of these people have successfully transformed, and of course there are also those who have failed in transformation, and Li Sisi is one of the hosts who failed in transformation.

Like the previous two hosts, Li Sisi was originally an excellent host, but because her style no longer suited the requirements of today's programs, she was eventually reduced from a front-line CCTV host to a TV shopping host. Now The situation is very embarrassing.

Li Sisi graduated from Peking University , the top university in our country. She is a well-deserved academic master. Just after graduation, she was selected to be a host on CCTV, and her main program is " Echo Loud ".

Because Li Sisi is beautiful and has a very good temperament, she was loved by many viewers as soon as she appeared. In the years when Li Sisi was most popular, she even appeared on the stage of the Spring Festival Gala and hosted many Large program.

In the eyes of others, Li Sisi is simply a proud woman of heaven, having achieved such great achievements in her career at such a young age.

also has a husband who loves her and gave birth to a smart baby.

But what no one expected was that for such a happy front-line host, when she appeared in the public eye again, she had been transferred to the TV shopping channel to carry out live broadcasts.

Speaking of TV shopping channels, they were also very popular in the past. Ten years ago, people tended to go to TV to find the novel products they needed.

However, with the rise of online shopping platforms and online live broadcasts, the TV shopping channel was gradually abandoned.

Instead of watching TV, everyone prefers to follow one shopping live broadcast room after another, and get better quality products at lower prices on e-commerce platforms.

It can be said that more than 80% of the current TV shopping channel viewers are elderly people, but they no longer have much purchasing power.

Li Sisi’s downgrade caused controversy

In other words, no matter from which point of view, Li Sisi’s job transfer this time is a downgrade, so what is the reason for Li Sisi, a female host with solid basic skills, to be transferred from the front line to TV shopping? What about this unpopular channel on the platform?

The reason for this suddenly aroused widespread discussion among everyone.

Some people believe that the reason why Li Sisi was demoted to such an extent is because she offended someone she shouldn't have offended, so she suffered suppression and revenge from the other party, who deliberately ruined her future.

Some people believe that Li Sisi's downgrade was purely due to his poor business capabilities and failure to keep up with the organizational style changes.

After all, if you count the celebrity hosts launched by CCTV in recent years, almost all of them can mingle with the audience.

Although Li Sisi is not inferior to the "sister next door" type Wang Bingbing in terms of appearance, she feels too serious. Even though her basic skills are solid enough, this style really makes most people The audience couldn't appreciate it.

The result of being derailed by the audience is naturally to be transferred to other unpopular channels.

However, Li Sisi gave a negative response to the above two speculations, and said that she was not actually demoted, but took the initiative on her own initiative.

This is because she cannot handle the relationship between family and career for the time being. She wants to spend more time with her family and friends, and no longer wants to engage in such high-intensity front-line work.

Only then did he choose to take the initiative and ask his boss to go to the TV shopping channel so that he would travel less frequently and have more free time to spend with his family.

And she also wants to accumulate more experience in other channels. When her children grow up, she will "kill" back to the front line.

Many netizens still expressed disbelief in Li Sisi’s explanation.

After all, Li Sisi is actually a very strong woman, and she is very willing to endure hardships and stand hard work, otherwise she would not have been promoted so quickly in the beginning.

What's more, if it was really just because of work, then why didn't Li Sisi feel so much pressure from work when she just gave birth to her child? Instead, it was only when the child grew a little older that she felt unable to balance career and family?

I'm afraid there are still many twists and turns that cannot be explained by others.