Recently, most of the topics in the circle of friends have focused on the drama " Meng Hua Lu ". The play is adapted from Guan Hanqing Yuan drama "Zhao Pan'er Feng Yue Saves Feng Chen". It tells the entrepreneurial story of three women ( Zhao Pan'er , Song Yinzhang and Sun Sanniang) who experienced various difficulties and joined hands to venture into Tokyo. Of course, the love scene is what the audience is most excited about. Regardless of the historical background, what we see seems to be a love story of modern urban white-collar workers, which makes a friend of mine who does a marriage and love variety show very excited.
He believes that now that marriage and love programs are basically young, old, with children, with parents, men choose women, women choose men... they are all pretty much done. The originally bustling market for marriage and love programs now seems a bit lonely and deserted. If we could "travel" back to ancient times and let today's lonely men and widows live in historical scenes, get to know each other through ancient life and scenery, and have a soul-stirring love, such a reality show might be able to attract the attention of the audience.
In fact, a friend also shared with me a dating program developed in Italy. Its core model is to let modern people dress in ancient costumes and live together in an ancient castle according to ancient customs, and have a time-travel blind date. This type of program can closely combine current topics with ancient cultural customs. If done well, it will not only make life service programs more practical, but also promote traditional culture. It is a creative idea that conforms to the laws of television communication.
combined with Henan Satellite TV in recent years has adhered to the national trend and produced a large number of evening shows based on Chinese traditional culture, which have achieved double harvests in ratings and word-of-mouth. It is not difficult to speculate that if someone makes this type of time-travel variety show, there will be High chance of success. Of course, the creators of such programs need to have a solid foundation in history and culture, and there should not be too many flaws in the historical background, scene props, costumes, makeup, etc.
In addition, such programs can also be combined with the current cutting-edge audio-visual technology to expand the program's outreach. Phoenix Digital Technology has joined hands with "Menghualu" and combined with the "Painting Travels Thousands of Miles of Rivers and Mountains" activity to launch the "Exploring Dreams·Menghuatide" series of videos, using popular IPs such as "Menghualu" to promote its digital media art works. Several reality shows with European castles as the background that I have come into contact with have all introduced VR ( virtual reality ) technology in the program promotion process.
There was a time when our variety shows and series creations all liked to go abroad for filming. The global outbreak of the COVID-19 epidemic has greatly increased the difficulty and cost of overseas filming. It has also allowed more producers to refocus their attention on China, delving into China's excellent traditional culture and producing content that audiences love to see. Just imagine, if today's life service programs such as marriage and love, cooking, and flower arrangements are placed in an ancient setting, what kind of sparks can the ancient and modern cultures collide with, which is quite exciting.
When people talk about "Meng Hua Lu", some people lament the restraint and implicitness of the characters in the play, and recognize the reserved emotional expression of the characters in the play. How to shape or display characters' personalities is also a topic that reality show directors need to spend time researching. Most Chinese people are introverted and poor at expressing emotions. How to express this low-key and implicit way through artistic means and achieve the purpose of touching people's hearts cannot be done by copying foreign reality show models or hiring foreign program consultants. Arrived.
Innovation must be accompanied by risks. Brand-new expression methods, performance styles, and plot structures can certainly arouse the curiosity and heated discussion of the audience, but they are also a veritable "double-edged sword." This is also the reason for the constant phenomenon of "following the trend" and "following the banker" in popular film and television works over the years. The reason why. With the rise of the national trend, film and television creations need to be rooted in China's excellent traditional culture and achieve innovation and breakthroughs. During the epidemic in Shanghai a while ago, many viewers got to know veteran actor Li Liqun through Douyin. Long before that, I had been watching videos on Douyin where he shared his collection of various purple clay pots . Li Liqun is familiar with many arts and crafts people in Yixing , which shows that he has been immersed in this field for many years. Collectible reality shows are closely connected with history and culture, and such programs were once very popular.If historical and cultural elements are integrated into current life service programs, it is completely possible to create a new TV art form. This is also the idea of creating a reality TV show that I have seen from the popularity of "Menghualu" as a possible success.
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