Seeing the results of the Kpop girl group's comeback in the first half of the year, I have to say with emotion, "Although Gao has passed away, her legend still exists in the world." It can be said that Gao has truly achieved the goal of "gathering is like a ball of fire, scatteri

Seeing the results of the Kpop girl group’s comeback in the first half of the year, I had to say with emotion, “Although Gao has passed away, her legend still exists in the world.” It can be said that Gao has truly achieved “When we gather together, we are like a ball of fire, when we disperse, we are filled with joy.” "Tianxing." This also reminded me of Han Xiaoyuan, who had her life changed and was originally ranked sixth to become a member of the pill. (formerly known as Han Cho-won ) has now re-debuted as the lead singer of the new girl group Lightsum (nicknamed Lightsum), and has released three comeback songs with the group since their debut. However, the average group brand value ranking is outside 30th place, and the overall effect The splash is not big, if we don’t take care of it properly, we will follow in the footsteps of Tmall...

The number of staff is indeed inconsistent.

Because Dengmei debuted during a difficult period, everyone wanted to divert attention when the company news came out. It's good to see new things. Most of the members' teaser photos are positive for discussion. Although I was worried about the number of people after everyone came out, but considering the future return situation, the worry is justified.

Large-scale girl groups generally have more than seven members (including seven members), but the only ones that can achieve a win-win situation are fame, fortune, and success. There is no denying that there are factors such as company status and background, but in my impression, the process for a small company to be able to create a large girl group is quite long and arduous. What's more, the current epidemic situation is still severe, and there is still a risk of "falling into the trap" when attending events or business performances.

Looking back at the members of Dengmei, at first glance, it is obvious that there are two styles of appearance. Girl crush is more mature and cool, and sweet girl is energetic and petite. Xiangya, Zhuxian, Xiaoyuan and Jiyeon are the former, Naying, Huiyan, Yangcai and Yuhan are the latter. This will lead to the overall adaption and control style being more fragmented, unless everyone has superior strength and can achieve the same goal. The ever-changing music is a perfect fit, but I believe there are always unsociable aspects that cannot be taken care of, and the presentation effect is regrettable. What's even more fatal is that some viewers don't buy the appearance of some members. They don't have a star flavor and don't have enough memory points, so they can't attract fans.

The company may be greedy and want to grab both hands, but when there are many people and the overall first impression is uneven, it looks very inconsistent and stiff. 3A handsome Xiangya Zhuxian Xiaoyuan, who was originally popular, picked up among the sweet girls. Wink is really hard. Although it is arbitrary and inappropriate to give a human framework, isn't it more important to select people in a group and get accurate positioning? There is nothing wrong with being more meticulous and picky in selecting people. Big companies know that they have to get rid of so many unsuitable trainees. If small and medium-sized companies can understand this, they can be regarded as "sharpening the sword before chopping firewood", right? The idea of ​​"better troops and simpler administration" is not without reason.

There is something wrong with the idea of ​​selecting songs for the debut

Through the warm-up cover videos released before their debut, everyone was very confident in the group’s strength, but they didn’t expect that when the debut song came out, “surprise” can be used to sum up the mood of the fans. Couldn't be more appropriate.

is such an important starting point for his debut. The songs given are really good but too ordinary, and the sharp reviews are just like a blur. I don’t know how it was arranged. It’s an industrial saccharine vitality song. It’s not high-end and doesn’t have any serious memory points for brainwashing. The assembly-line arrangement is full of “cheap”, which is really nondescript. The MV is not too careless. The picture is so "beautiful" with saturated filters that I really don't want to hurt my eyeballs again. The leader Rabbit has taken Yuanqi Feng to the ceiling level. If the new girl group does not have distinctive characteristics, it will be difficult to break out of the circle.

all say "a good beginning is half the battle". This first step of outdated song selection style is wrong. The Big Three may be choked sometimes, not to mention the subsequent impact on other idol companies. Small and medium-sized companies really need to be careful every step of the way when choosing songs. If you make one wrong move, everything will be lost; the worst plan may be that just one song is not popular, and you may fall into a desperate situation.Rocket Punch, another girl group of the same age, even made it into the charts with their debut song, but the song they came back with for the second time was so "noisy" that it scared off passers-by and fans, and their subsequent stable performance has been somewhat affected by this.

Planning positioning and its effects are vague

To be honest, as a passer-by, I still can’t see through the third round of Lamp’s planning style. Although it is not unreasonable to say that these three times are girls who test their strength due to their age, it is a pity that the homogeneity is too serious and no individual characteristics can be seen, and it should not be the overall path to take. The song compositions given are only suitable for a few of the members at a time, and may even be completely inappropriate for some. The company did not grasp the essence of the group setting at the beginning, and the follow-up work was not fully grasped, resulting in the group's ability to attract passers-by being too weak. The main dancer and lead singer couldn't have the aura that they should have, and it was worth noting that they didn't show the strength they should have.

In this situation, if they continue to switch styles, they will be in danger of being eliminated and buried by the market, so the whole group is a bit at a loss; in addition, in today's era where traffic is paramount, there is no individual standout like other famous girl groups in Lamp. The soul members are used as "the magic needle of the group", such as Zha's Dongyou, Fuyou's Twin Towers, etc.; the conceptual style derived from this is not clear, and the effect is slightly inferior.

Now it is becoming more and more obvious that the fifth-generation girl group is involved in . The number of times they win one or more first place is gradually breaking the record, leaving little time to carve up a stable market.

Mainly updates the development of KPOP groups

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