’s 2021 National Day film pre-orders (including premieres) announced an increase in the total box office of 10 million, among which " Changjin Lake" pre-orders over 7 million temporarily lead the same-scheduled films, followed by "Pipiru and "Lu Xixi: The Canned Man" and "Me and My Fathers".
"Changjin Lake" was released for the second time. The film had accumulated a lot of popularity when it was first released, and it was changed because of the new crown epidemic. The film was first released in a summer film. There was a period of attention of more than a month between the National Day file. During this time, "Changjin Lake" received a lot of attention. Therefore, the first day of filming and the high box office of the film are normal. "With My Fathers" has a short attention span, which of course is not comparable.
The larger topic of the National Day file in 2021 is obviously the scenes from the front of "Me and My Fathers" and "Changjin Lake", and the two films were released on the same day, causing many people to be deeply stuck. Hard selection, but judging from the first day's pre-sale box office and film arrangement, the result is one-sided, and the difference may be very big.
From the perspective of the arrangement, the attention of "Changjin Lake" in the National Day film has a greater advantage. If the user reviews are also good after the release, it will become the "double high" in 2021 "Film has a trend of "rolling over" other movies.
For films that are ranked lower in attention and at the same time user reviews have a certain competitive advantage in scheduling, in addition to basic film promotion methods, it can be considered based on premiere, movie group, etc. The form releases user evaluation early and expands momentum.
Looking at the National Day profile as a whole, the share of older men and young women is higher than that of the stock market this year.It shows that these two groups are more interested in the National Day films. According to the film, the key to the high share of the elderly men who want to watch is produced by "Changjin Lake", while the younger women like "Ten Years of Warmth as Words" and ": Five Water-spanning Teenagers", a few Cartoons are very competitive in the market for older women.
The starting point of "My Father and Me" has recently been separated, indicating that it wants to see the group closer to the stock market average, has a good people's recognition with the film, and has a certain temptation for each group Force related; After the announcement of the movie director module trailer for Wolf Warriors 2 Wu Jing, I want to see the group change from slightly older women to slightly older men, and the market competition with "Changjin Lake" has further increased.
Compared with the last two historical time strategy war films, "Nagajin Lake" and "Railway Heroes" want to see a significantly higher proportion of female audiences. Among them, "Changjin Lake" is more centralized for women under 25 years old, and "Railway Hero" is also higher than " Yao" and "Kingangchuan" historical time/national defense at 20-28 years old. It is good for the theme to attract female audiences to expand the audience, but generally speaking, men are more concerned about war scenes and whether they are in line with historical facts.
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before the release of each episode of the film, it is necessary to obtain a public release license from the State Administration of Film Quality Supervision of the People’s Republic of my country. In the process, the State Administration of Film Quality Supervision removed the approval for the film,At the same time, strict approvals will be carried out on the producers. If the project investment assets are entered into the public account of the film and television media company, they will all be subject to market management.
Affected by elements such as the rhythm of publicity and planning, "Fathers" at this stage wants to see that there is still a relatively large increase in indoor space compared to the first two products in the current period. From the survey results, the audiences of "Fathers" and "Changjin Lake" have similar motivations for watching movies. The key points are the artists and genres. They are also very suitable for viewing on the National Day of the 11th. In contrast, "Fathers" is visually The level is weak, but there are certain advantages at the level of IP and film director favorability. Whether the film can evoke a series of product complexes and increase attention within the following half a month is important to whether the film can obtain a stronger film box office test score in the National Day file.
