01: "Sister Fairy" fell to the altar and was included in the list of dishonest
Have you watched the variety show that won the Guinness Record title?
For a while, a TV job search reality show called " is none other than " won the Guinness record due to its repeated high broadcast rate. At that time, the show was booming, and the topic was extremely topical. high.
The host is humorous and funny, and the guests are all well-known. The founders of well-known brands such as Jumei Youpin and Baofeng Yingyin have joined one after another, and the lineup is luxurious.
Today, this show has been tragically overturned. The famous founders have either disappeared, or are facing bankruptcy, and some are even caught in scandals.
In the show, there is such a female boss who relies on her appearance to get out of the circle, coupled with her rational, well-founded, and powerful language, she has won the love of many people, and is affectionately called "the fairy sister" by the majority of netizens. She is Yin Feng , the founder of Coffee Wings.
However, no one would have thought that the former "Sister of the Immortals" would be included in the national list of untrustworthy enforcers in 2019.
There are traces of success or failure. As the saying goes, "people do not believe in standing", Yin Feng's halo of blessing also failed to escape the word "faith", surpassing the most basic moral norms of society, and finally falling into the altar. Become Lao Lai.
02: The Growth Road of "Sister Fairy"
Yin Feng was born in a well-off family in Changsha, Hunan. She was so beautiful and beautiful since she was a child. She was raised by the family as a little princess. A versatile child, Yin Feng has been learning various talents since he was a child.
In 1988, Yin Feng was admitted to Hunan University as he wished, and studied economics. During the school, the time of the fairy sister Yin Feng was flooded with studies.
A few years later, Yin Feng, who graduated from university, chose to work in import and export trade related to his major.Started an ordinary work road, stable and comfortable.
You can see the life of a worker at a glance. After several years of life like this, Yin Feng finally couldn't bear it. In 1996, Yin Feng, who had an artistic cell at a young age, decided to abandon his nine-to-five day, resolutely and resolutely. Quit the good job "iron rice bowl" in the eyes of adults and decided to start a business.
According to Yin Feng, she loved to watch " 21st Century News" when she was in school. At that time, the concept of chain mentioned in the content attracted her, so she started her business for the first time. In partnership with a like-minded friend, I chose to set up a clothing store. What I did was a franchise store of the Italian clothing brand "Floren", taking the mid-to-high-end level.
Due to the early work relationship, Yin Feng can often go abroad. Busy, she is either dealing with work matters in the coffee shop or on the way to the coffee shop. This is how she likes coffee.
Yin Feng renovated his clothing store into a coffee shop. The exquisite decoration and comfortable atmosphere immediately attracted many young people who like petty bourgeoisie.
During that time, through word of mouth, the business in the store was booming. She also became the Hunan general agent of the Italian brand "Floren". Within a few years, she expanded four stores.
Because of her fame, many celebrities and hosts of Hunan TV were attracted to her store. In this way, she gradually had an intersection with the entertainment circle and got acquainted with a circle of entertainment stars such as He Jiong.
Two entrepreneurial ventures, and finally hooked up with entertainment.
While the clothing store business has matured, the government has also received new news and the foreign trade system has been reformed.
In response to the call, at the same time a new western restaurant in the south entered Yin Feng’s sight; seeing his beloved business is doing well, Yin Feng was also moved. After several considerations, Yin Feng began to enter In the catering industry, the brand Coffee Wings was created.
At the beginning, Yin Feng had a simple idea. To open a coffee restaurant, one is to expand the strategic blueprint, and the other is to give her friends in the entertainment circle a good leisure place. The coffee shop has a tonality. There is an atmosphere, and the truth is the best choice.
In the subsequent development, God seemed to care about her. With the family recommendation of friends in the entertainment circle, Coffee Wings has become a new landmark in Changsha like a raging fire. His career is booming, and Yin Feng has succeeded for his second venture.
With 20 years of entrepreneurial experience and the help of friends in the entertainment circle, Yin Feng gradually faces the public, boarding CCTV and various David TV variety shows, gaining popularity.
Because of the steady rise of Coffee Wings, it has attracted many outstanding investors. Among them, there are friends He Jiong in the entertainment circle, Li Weijia and business celebrities Yao Jinbo, Chen Ou and other capital Blessings. At that time, it seemed that it was only a matter of time before Coffee Wings became a national chain brand.
But the weather may be unpredictable, and the shiny new stars will also fall. After the success of the coffee wings, a series of decisions and market competitions by the leaders began to turn from prosperity to decline. There are two reasons for this:
its One: In March 2017, Coffee Wings entered the New Third Board and successfully listed, released the "Freedom Wing City Smart Coffee Machine", taking the direction of "Smart Retail".
In order to collect funds, Yin Feng implemented a strategic cooperation strategy. Because he failed to identify potential market hazards in time, he frantically cut leeks, and recruited franchisees to cooperate. With such an operation, many passers-by lost brand favorability and brand value was greatly reduced.
Second: Luckin Coffee turned out to seize the proportion of the coffee beverage market, and Coffee Wings has been relying on a small part of the market brought by the early decentralized urban smart coffee machines for these years.
In the eyes of users,Luckin Coffee tastes good and is cost-effective. Coffee Wings only has the soul station, and the adjectives are good. As a result, the customer source market of Coffee Wings has been lost heavily.
Whether it is "Sister Fairy" or Yin Feng, the founder of Coffee Wings, no matter how big the name is, it can't be more than a word of "faith".
People who win the hearts of the people win the world, and shopping malls are like battlefields. No matter what they do, businessmen should start with a "people-oriented" approach.
03: "Ying"'s life history of entrepreneurship has fallen short
The capable, beautiful, and career "fairy sister" Yin Feng is the goddess in the hearts of many people, and countless people admire her life and achievements.
In fact, "You stand as high as you stand, and you fall as hard as you can." Even though the development of Coffee Wings in the early stage has risen step by step, it still fell to today's end due to various reasons, which is all embarrassing.
Today’s Coffee Wings’ operating conditions are no longer as good as before. According to the latest news, since April 15, 2019, Coffee Wings’ shares have been terminated from listing.
The house leak happened in the evening rain. Its founder Yin Feng got into a lawsuit because of the franchise, and failed to repay the amount on time and became a "old man". That is, in November 2019, it was listed as a dishonest person by the People's Court of Chaoyang District, Beijing.
There is always something intriguing behind the beauty. Yin Feng's success is inseparable from her own efforts and methods, but if you get more, you may forget how you started.
expands wildly and loses popularity; the instability of the market has to rush forward and lose a piece of luck. Yin Feng broke his trust, the deadline was approaching, and violated the "people-oriented" benchmark, and he would end up with the reputation of "Laolai".
"The honest, the way of heaven; the honest, the way of man", do not forget to do business with honesty and people first!
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Author: Xiang Nan
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