1. Why do celebrities love to open hot pot restaurants?
2. How much money can celebrities make when they join in hot pot?
3. As the biggest beneficiary, why are the stars and the traders behind him never afraid of various scandals?
4, Why out of the thing, it will always bear responsibility for the franchisees themselves?
Zou Darui's Cold Water Finance
Star hot pot restaurant, lie to you! #明星#美食婚纱#商#创业#Food safety
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strong 48 strong 48 strong video 3span3span strong_strongsp A basin of cold water will show you the truth If you still have fantasies about stars,If you are considering opening a hot pot restaurant, milk tea restaurant, or hamburger restaurant with a celebrity, I suggest you read this article carefully, maybe it will save your life. Why do celebrities love to open hot pot restaurants? Does opening a hot pot restaurant really make more money than acting? In recent years, in addition to popular running variety shows to earn notice fees, the entertainment industry has become popular to open stores to join in gold hot pot, milk tea, burgers, pizza, sauerkraut fish, ice cream, , Barbecue, as long as they watch the fire on the Internet, they will not let it go. Here, the hot pot group is the most rampant. Why are these celebrities willing to open hot pot restaurants if they do not act well and have to do some sideline business? Then there are some stories that can’t be told publicly. Those who are willing to come out to engage in side business are people who can’t keep up with the entertainment industry. These people can either be counted as variety cafes. Either you can’t even count as a variety show, and you can’t get a few shows throughout the year. and can come out to engage in sideline business,It was more or less popular before, but now they are getting used to feasting and feasting. Let them go back and live the life of ordinary people with plenty of food and clothing, it is really difficult. So I can only find another way to get money easily. But it is not easy for celebrities to make money if they leave their old business. is the simplest choice to open a restaurant. The first celebrities to open restaurants, generally high customer unit price, we call it 1.0 version. For example, Zhao Wei’s Le Fu restaurant, Nie Yuan ’s Qiancai Research Hall, Guo Degang’s Guo Jiacai and so on. Their desire to make quick money is more straightforward. They use their reputation as a premium brand to cut consumers' leeks. From a business perspective, this path is not impossible. Look at luxury goods and fashion brands, which one does not rely on brands to make high premiums? But the key is that you have to think a little bit about making consumers feel worth it. The products are exactly the same, the environment is exactly the same, the experience is worse than others, and there are a lot of complaints. Isn't it going to close sooner or later? So after a few failure cases,The celebrities have also grown up, and they find that it is not so easy to become a restaurant boss and an entrepreneur. Product research and development, supply chain, cost control, site selection and decoration, industrial and commercial taxation, if one link is not focused, it will have to be exaggerated, and the profitability of opening a store is too low. Let us show you a data: _p5span_span_span_ 0 The annual turnover is about
But what is the profit? 8% - 10% , less than 400 . Compared with the movie and TV series made by celebrities, it is really a heaven and an underground.
If you open a hot pot restaurant, the profit is calculated by 10,000. But what about star acting? Those are all priced in units of Shuang. You can earn hundreds of Shuangs in a year by opening a few stores. How many people can do it in China if you count them one by one?
What should I do? Upgrade to 2.0 chant,That is, the franchise model that everyone is familiar with now. In this routine, the star is in charge of the platform, and the professional brand management company hides behind the trader.
star open pot shops
earn a cool day is not a dream
star to join the open pot shops put, There must be two groups of people. The first group of people is the celebrities themselves, their role is the brand image, Of course, this brand image is not used to fool consumers to pay, but to fool franchisees to pay franchise fees.
To put it bluntly 1.0 is for ordinary consumers , they want to go to the celebrity store to make a round of 3span strong_span 2.0 and send a strong_span 2.0. Not only consumers, but also entrepreneurs who want to open a store to make money. These people want to use celebrity brands to increase customer traffic.
But what about doing this,The star himself must not be able to do it. How to charge an appropriate initial fee, how to control the supply chain, and how to fool you when people come are all professional tasks.
Picture source: Internet
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If the celebrity wants to cooperate, it is to change the signboard and change the decoration style to print the personal portrait, which will only take two or three days of work. It can be said that if a celebrity meets a professional franchise chain trader, it is really a plush (for a tiger), it is simply a money printing machine.
Take a certain store in a certain village as an example, the franchise fee is more than 700 spanspan_span_span_span_span_span_span 55_1 span3span 3.85 100 million. In addition to the franchise fee, one-time charges include renovation fees (the Beijing company’s unified renovation), design fees, soft decoration fees, equipment fees, security deposits, etc.This is another few hundred cool. Follow-ups include supply chain, deductions, management fees, advertising fees, consulting fees, and so on.
Of course, compared with the previous one-time charge, the subsequent money is at most a long tail income. Whether there is, it doesn't have a big impact on them.
So before I talked about milk tea franchising, I gave everyone a popular science, brand and franchisees are on the surface of resource integration, but behind the scenes it is actually a game.
On the one hand, the brand hopes that franchisees can manage their stores well, because they can sell more raw materials and charge more service fees and deductions.
On the other hand, whether your shop makes money or loses money is at best a half-cent relationship with him. Because his most important income has been settled before you open. And what they charge is not profit deductions but turnover deductions. That is, no matter whether you earn or lose this month, they can receive 2% . This is clearly the empty glove white wolf earning without losing.
There was news that a franchise store did not even have a food business license.Do you still think it’s good for you to join you when someone didn’t get your neck stuck? Too stupid and naive. As long as you pay the initial fee, all subsequent risks are yours. Whether it’s the guests eating up their stomachs, or the ceiling falling down and hitting people, it really has nothing to do with someone Hemokai.
Because according to the several contracts you have signed, the relevant units can only punish you. Even the brand management company may not be able to punish you, let alone celebrities.
"Huo Fengxiang" was interviewed
Zheng Kai strong Will Zheng Kai _strong be fined?
A few days ago, People's Network criticized 22 artists, saying that their hot pot restaurants were open to join without filing, and food safety issues were frequent. It stands to reason that at this point in time, the central media took out a name and criticized, which celebrity should not tremble?
But do you think they do anything other than apologize? If an apology is useful, what should the police do?
Next I will talk about the open secrets in this industry, Why is something wrong, and the franchisees themselves are always responsible?
Let’s talk about the way to quickly recruit this group of people in franchising. This group of people is really the master of eating people without spitting out the bones. They are divided into two factions.
A faction is a pure scammer, this group of people see which brand is popular in the market, they will do a fake website on on Baidu and restore the design of 100%. For example, hi tea , many people want to join in after seeing HiTea to make money. They accidentally click into this fake website. Upon consultation, they will tell you that HiTea is not open to join, but HiTea does. The sub-brand is called " likes your tea".
This is open to join, will you be excited? When you visit the headquarters, the Rolls-Royce fleet will pick you up, and there are luxurious offices. Do you think that the headquarters is particularly powerful? But in fact, this group of people shot and changed a place, and it took less than a year. When there were various disputes between your wave of leeks and the headquarters of the honeymoon period, they changed their names and surnames to " hates your tea " is up,With this brand, they will use the same trick to deceive another wave.
For another faction, the routine is actually the same, but it's no longer a fake website. Because their own brand has appeal, such as the hot pot restaurant opened by Xingxing.
But no matter which routine, they have designed a complete legal contract system behind them. For example, change the franchise contract into an agency contract, and change the franchise fee and brand usage fee into technical training fees. To those who don’t understand, it’s just that the words are different, but when you go to court, the difference will be big.
If it is a franchise contract, the franchise fee can be refunded if the brand is not filed, or the later support is not in place; but if it is an agency contract, I am sorry and cannot be refunded. The technical training fee is even more non-refundable, because the technical training provided by others has been completed the moment you open the store, how to refund?
It can be said that under the protection of this legal contract, the responsibilities of the brand management company can almost be avoided. For example, when you use spoiled ingredients and the business administration department comes to inspect it, who will be punished? I can only punish you.
Because the contract clearly stipulates that you must operate in accordance with other people's standards, if you use spoiled ingredients, you are in breach of contract. So not only is there nothing wrong with them, they even have the right to deduct your security deposit.
In short, basically the dozens of pages that you sign, every word has a trap.
is more deep in the last _span _span3 p53. The celebrities not only registered partnerships, but also made several levels of equity structure. This means that, legally speaking, once there is a business problem, the celebrity’s joint liability is very small or even nonexistent. What's more, they don't even need to hold indirect shares, because as long as their dividends are used as endorsement fees, it is safer.
So, " Huo Fengxiang " was interviewed. Will Zheng Kai be fined? I believe you know better than me in your heart.
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