Milk tea is one of the favorite drinks of young people. Recently, some citizens said that the price of milk tea in some milk tea shops in Changchun has risen to varying degrees, which made fans bluntly say "unhappy!" So which milk teas have risen? How much for a cup? How is the current market situation? In response to these situations, the city evening news all-media reporters conducted an inspection on some milk tea shops in Changchun on May 11.
Branded milk tea shop: the production cost increases, and the price rises
On May 11, in a "CoCo milk tea chain store" near Bocai Road, Chaoyang District, Changchun City, the reporter saw that there are many kinds of milk tea drinks in the store. Most prices are 15 or 16 yuan a cup, the cheapest coconut milk tea is 8 yuan a cup, and the most expensive fresh apple passion milk tea is 21 yuan a cup, and a cup is about 600 to 700 ml. The reporter learned that the main reason for the different prices of milk tea is that the ingredients in it are different. Some fruits and other ingredients are added more, and the price is naturally more expensive.
The clerk of this milk tea shop said that the milk tea in the store has indeed undergone a price adjustment recently, and most of the price increases are around 1-2 yuan. The price of milk tea will be adjusted by itself. Regarding the reason for the price increase of milk tea, the main reason is that the production cost of milk tea is constantly increasing, and many fresh fruits need to be transported by air. In order to maintain no loss, the price can only be increased.
The clerk also said that because he was worried that some customers would not accept the increase in the price of milk tea, the store also launched some limited-time promotions. After the discount, the price of milk tea will basically be the same as before the price increase, which can make it easier for customers to accept .
In the Michelle Ice City ice cream and milk tea shop near a university, the reporter saw that the price of milk tea in the chain store is relatively affordable, with an average cup of 89 yuan, of which the price of the original pure tea is 4 to 5 yuan. Yuan, a cup of five or six hundred milliliters.The owner of the milk tea shop Zhu said that it is an indisputable fact that the production cost of milk tea is getting higher and higher. Their store has its own raw material production base, so it has some advantages over other milk tea stores in terms of cost control , so only the price of the takeaway part has increased, and the original price of in-store purchases is still maintained.
Self-operated milk tea shops: afraid to raise prices, worried about losing competitive advantage Xiao Zhang, a clerk of a milk tea shop, said that since his own milk tea shop is not a franchise store, the price of milk tea can be determined by himself. Although the cost of making milk tea in the shop has also increased compared with before, the current shop owner has not wanted to increase the price. will. In fact, for a small store like them, whether to increase the price needs to be carefully considered. If there is no low price advantage, there may be no competitive advantage.
Customer voice: After the price increase, the number of purchases has been reduced
For some milk tea prices, customers also have their own opinions. Citizen Ms. Wang said that she prefers to drink milk tea, and recently found that the price of her favorite milk tea has risen. Although she feels that the adjusted price is still within the acceptable range, the number of purchases has indeed decreased.
Xiao Du, a college student, is a milk tea "fanatic". Every time he buys milk tea, he will give priority to the taste and brand he likes. As for the price, he doesn't care too much. "I like drinking milk tea very much, so the price of some milk tea has risen slightly at present, which will not affect my purchase. Of course, I don't want the price of milk tea to continue to rise." Xiao Du said.
Source: City Evening News All-Media Reporter Lv Chuang Intern Zhang Mingxuan Shan Xin Reported by
Editor: Zero Seven
