Low-key NB, 2021 choose not to be low-key anymore?
In 2020, New Balance has achieved quite good results in terms of word of mouth and performance with its two phenomenal "explosive models", the 327 and 2002R. However, even if the performance is booming, the overall impression of the New Balance brand is relatively low-key.
However, this week's New Balance has changed its low-key image from the past. It not only solemnly announced the new spokesperson Meng Meiqi, but also revealed a new joint project with Stone Island and Bape, which can be said to have grabbed the space!
Think about it, New Balance's major events this week are actually quite interesting. Among them, the signing of Meng Meiqi's move has obvious intentions for NB, which has its own spokesperson Zhang Zifeng: Meng Meiqi's huge female fan base can make NB, which already has a firm foothold in the girls' market, go further!
If the signing of Meng Meiqi is for the mass market and female audience, then the joint action with Stone Island and Bape is more targeted at our Sneakerhead crowd. Although it is not the first time that NB and Stone Island have cooperated with , the influence of Stone Island in China can no longer be compared with that of the year. At least from the current public opinion, everyone's expectations for this cooperation are still quite high. Big, the most curious thing at the moment is what kind of shoes the two sides will cooperate on, which may directly affect the final result of this cooperation; in addition, the joint name with Bape, although it did not cause an uproar like Stone Island, but based on the 2002R Basically, I think there will still be good market feedback in the end.
In general, 2021 has just passed a quarter of the year, and New Balance has given us enough confidence that it will certainly continue the popularity of 2020, and has the strength and conditions to continue to break through this year. Let’s face it, New Balance will have many more unexpected “saucy operations” in the second half of the year, which is really worth looking forward to!
Marine - Nobody. sacai's ultimate replacement... is the most popular in the past two years due to its unique shape and versatile appearance in affle. One of the shoes. After the sacai x Nike LD Waffle came out, there was also a wave of retro waffle-soled running shoes , and many brands began to launch their own waffle-soled running shoes. "Replacement" can also be described as one after another. However, to talk about the replacement of sacai, naturally Nike has to play the most slippery. "First launch joint limited products to heat up the market" - "Occasional replenishment to stimulate the market" - "Finally launch to replace the large payment harvest market", this set of "quality three links" is almost known to everyone as Nike's usual method , and consumers are also enjoying it. After all, it is still very attractive to be able to buy a similar product for a small amount of money. And what I want to introduce to you today is a pair of Nike shoes that officially debuted in the spring of 2021, and I would like to call it the strongest sacai replacement - it is Nike Waffle One. This shoe was exposed as early as January, until recently some shops have started to put on the shoe one after another (of course it was swept away in an instant). Although it is not a very obvious double-layer deconstruction design, both the overall shoe shape and the stacked heel can vaguely see the shadow of sacai, and the upper is made of the popular translucent cicada wing Nexkin material. Also great to wear in the upcoming spring and summer. There is even a co-branded version of Social Status, which is full of old texture. At present, the big goods have not yet ushered in a comprehensive listing. You can also buy them online without rushing, but you can keep an eye on the shoes. Making money is the top priority. Whether it is the increase in volume or the debut of new colors, it is only a matter of time. Don’t make leeks~ Fergie - Miles love ASICS Inventory Vivienne Westwood and ASICS cooperation "unpopular" model Vivienne Westwood recently ushered in the Nth new cooperation with old friend ASICS! This new series uses GEL-KAYANO™ 27 LTX as the basis for creation. This is their fourth collaboration. The inspiration comes from the influence of Westwood and McLaren's "SEX" series in 1972. Joint series. This season's GEL-KAYANO™27 LTX wraps the upper in a translucent matte latex , with accessories inspired by the latex stockings from the Vivienne Westwood Collection and a personalized zipper. It features the Vivienne Westwood Orb Logo and the ASICS Logo, respectively, and the inner socks are made of neoprene to create the look of avant-garde rubber leggings. Before the birth of this new series, the two parties have had three joint cooperation relations, and each time it can bring you unexpected surprises The design of 2019, the classic Rococo art style of 2019, and the special red + white color matching design of socks and Vivienne Westwood in the second half of the year have shocked my impression of sneaker design time and time again. Why did the Empress Dowager choose ASICS as her long-term sneaker partner? ASICS has always insisted on Japanese craftsmanship aesthetics, and Vivienne Westwood also admitted that this coincides with the concept of "Buy Less, Choose Well, Make it Last" (Buy Less, Choose Well, Make it Last) that he has always emphasized. , of course, joint cooperation is coming one after another. As a diehard fan of Vivienne Westwood and ASICS, I should keep buying their joint products. Apart from the reason I like the two brands, the amazing feeling they bring to me cannot be compared with other joint shoes for the time being. replaceable. Terry - National Treasure collector. It is not the first time that Travis Scott and Hiroshi Fujiwara co-branded the color matching of Air Jordan 1. There have been too many major topics in recent times. Edison Chen, Virgil Abloh, Kanye West, etc., can see their news almost every three to five, but I still want to say that Travis Scott and Fujiwara Hiroshi are jointly named Air Jordan 1 to talk about. From the fragment design led by Travis Scott and Hiroshi Fujiwara, the three-party co-branded Air Jordan 1 shoes have gradually surfaced from spy photos to shoes, and now the full picture of the real thing has gradually surfaced. The news about this pair of sneakers is also increasing, and Terry When I was searching for information recently, I found such a picture. To be honest, as a small fan of Travis Scott, I don't have much feeling about this tripartite joint name, but I still like it from the black/white/blue color combination. I know that this tripartite joint color scheme comes from 1994 When an Air Jordan 1 shoe was not available in the market in 2010, the favorability of this pair of shoes was improved a lot. After all, it is another way to bring this pair of classic color matching that was not available in the market in 1994 to 2021. years. And now more and more physical pictures are flowing out, presumably the dealers who make counterfeit products have begun to operate it and call it "advance delivery", "boxless sample", etc. Friends who want to start in advance suggest to stabilize first , wait for the release and find the time when the budget is sufficient. Scott - How many Billy. 6 million sneaker scams, what do you think? At least, this is not the first time I have seen sneakers in "social news". Recently, a #Jiangsu copycat tycoon defrauded 6 million and sentenced to 12 years# has sparked heated discussions on Weibo. The thing is probably like this: a young man named "Yin Shiyi" used his counterfeit "Billion Billion Proof of Wealth" (this money is too magical) to win the trust of consumers and sell it to him The so-called "under-market shoes". Of course, at the agreed delivery time, both people and shoes will disappear, leaving only the embarrassing situation of "empty shoes and money". In this way, this huge amount of (more than 6 million yuan involved) shoe ring fraud case was triggered. With the continuous popularity of the sneaker market, this consumer category has already moved from the niche to the public, and the chaos in it is also likely to move from CCTV6 to CCTV1. But compared to other relatively mature industries, the sneaker industry is still in a relatively early stage. Just like the "Yin Shiyi" in this news, just relying on the wealth-showing videos in the circle of friends and the forged proof of wealth, it is logical to capture a crowd of sneaker lovers who expect to buy high-end shoes at low prices. What is even more amazing is that things like this are not uncommon in the relatively closed circle of sneakers. Although this incident appears in front of us from the perspective of "people's livelihood news", it actually reflects the culture of shoe circles in a certain circle. It is unsound to a certain extent, and in my opinion, such outrageous "stories" may continue to occur in the future. So, what do you think about this "6 million shoe ring fraud case", please share with us in the comment area.
