Apple launched the iPhone 12 mini and iPhone 13 mini in the previous two years have received mediocre market response, so Apple cut off the mini model and replaced it with a brand new 6.7-inch large-screen iPhone 14 Plus in the iPhone 14 series. This model was launched on October 6, a little later than other models. However, it has only been two weeks since it started selling, but it has been reported that Apple will re-evaluate market demand.
iPhone 14 Plus attracted much attention before its release. The outside world was originally very optimistic about this model and thought it would be quite popular. However, it may be that the upgrade range of other hardware is not favored by Apple fans, and sales seem to be a sluggish one.
iPhone 14 Plus is the first time Apple has launched a 6.7-inch large-screen product in the basic model. It is the first "affordable" large-screen iPhone. In the past, only the Pro series had this specification.
However, in addition to this, the selling points of iPhone 14 Plus are not good: Apple did not upgrade the processors of iPhone 14 and iPhone 14 Plus for the first time this year, but used the previous generation of iPhone 13 series processors. In addition, the iPhone 14 Pro series uses a hole-punch screen, and consumers obviously see this difference at a glance, which makes the iPhone 14 Plus with a notch screen less attractive.
from foreign media The Information: According to people familiar with the matter, Apple told at least one manufacturer in China to suspend the production of iPhone 14 Plus parts immediately. It also said that Apple is reevaluating the model and will prepare to cut production. However, Apple did not respond positively to the news.
Bloomberg also reported recently: Apple canceled its iPhone 14 series production increase plan last month, mainly because demand did not increase as much as originally expected.
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