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For a long time, mid-range phones and cost-effective phones have always been one of the hot words that users consider most when purchasing phones. Why
? The reason for is that the price is cheap, but on the other hand, it is because of the functional experience of . "Because we might as well think like this. If a mobile phone is cheap, or it is very powerful in all aspects, then do you think it is really suitable for you? So why we need to mention functional experience is not because of objective factors, but to strengthen users' awareness of any mobile phone mainly lies in "whether the functional experience is suitable for you", which is that simple.
or above is just a brief explanation of mid-range phones and cost-effective mobile phones.
But today, the that we are focusing on today is still a familiar word "homogeneity". Whenever homogeneity is mentioned, there will always be endless sighs. On the one hand, the brands in the mobile phone market have been homogeneous and well-trained by , and they are gradually becoming stronger. However, this kind of strength is only temporary, because just following the trend and homogeneity without their own ideas is equivalent to the Walking Dead? The answer is yes
So there must be innovation behind following the trend. These are not how strong these are, but the brand needs to be a little "fresh blood" . This is the right way, but what about now? Basically, in order to gain a foothold in the industry, brands do not care about anything new, just follow the trend, and homogeneity directly make the mobile phone market very bad. In addition, we often lament , "When will the mobile phone market return to the environment where interest is paramount?" Although we know that it is "hard" to , we still look forward to it a little.
So homogeneity has become the backbone of the mobile phone market, so how should we consumers choose mobile phones?
's answer is actually very simple, but most people can't do it. Why? The reason is that everyone has too many "obsessions" with mobile phones. is like some people who care about performance, some people who care about functions, some people who care about brands, and some people who even care about black technology, etc. The common point of these concerns is actually three words "spend less money" . You can think about it at will, right?
actually spend less money to buy good functions, smooth performance, and good brand. This is the common wish of many people to buy machines, but why can't it be achieved? In fact, the reason is that the above "obsession is too deep". When reaches the specific root, you will understand "that is, most people don't know what degree is" , which means in a blunt sentence, "How much does it cost to buy a mobile phone at the highest level, and once the product is more powerful than the price", then there will be two situations. "One of them is impossible to achieve, the other is the disruptor."
At present, the disruptor is just following up, talking about disrupting the situation. "I guess the first idea in everyone's mind is Redmi or Xiaomi , but this brand is more likely to be a little bit disruptive." , but Motorola , a subsidiary of Lenovo , is a bit blindly disrupting the situation. "Its disruption is to pile up materials." It is precisely because Motorola brought the "pile" out of , so many brands of models have also begun to pile materials, and even formed a general trend.
So when facing a homogeneous environment, we consumers must choose mobile phones according to their inner essential needs. Only in this way is the right way. uses a saying that "forget mobile phones, forget brand, forget price, forget public opinion, forget parameters, forget black technology". Anyway, the mobile phones gradually fade in your mind, and then you can return to the original source and use a hot "interest and demand" to choose , so that you can buy a mobile phone that suits you in a homogeneous environment.
At this time, I still need to give an example.
Finally, in our minds, although the OnePlus Ace Racing Edition is not a perfect product that completely different quality, it can also be regarded as a slightly homogeneous level. At least the appearance design of the OnePlus Ace Racing Edition can guarantee its own brand concept. For example, the back of the body of the machine adopts a slightly prominent style of matrix, and careful people will find that the highlighting is just the feeling of diverging from the edge to the middle. As for where it diverges? It's exactly the middle position. , and the whole body gives people a gentlemanly taste more than anything else, and the screen design also has a bit of OnePlus brand concept.
So if you talk about the OnePlus Ace Racing mobile phone that is not too homogenized, then it only has a "poor" appearance, because the configuration parameters part basically have "same effect" as the products with the same positioning in the current mobile phone market, so I won't say much about the configuration! , but the thing to pay attention to is that the processor of OnePlus Ace racing version is the current Dimensity 8100-MAX chip. At the same time, in order to allow everyone to play the computer for a long time, it also has the game frame stabilization engine , so the overall configuration looks good.
So, now do you understand why it is causing trouble for many people to buy machines in a homogeneous environment? The main reason is that everyone cannot let go of many obsessions "mainly relying on spending less money to get more". Then from the objective environment, the homogeneity phenomenon is indeed a fact, but if you downplay the brand idea, then many small brands and unpopular brands maintain their own ideas. The key is to look at everyone's cognition and insight. , so for niche brands to develop well is the hard power, just like what we often say, "start from scratch".
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