shines in a square meter of space, and this is true for ordinary people in this world. I still remember those who work hard for life, the persistence of the original intention and the unchanging step of being free and carefree. Every one of you, me and others who are in the corner of society always refuse to bow to life, do not set up their own space, do not restrict their wonderful thoughts of life, and live a shining life.
Recently, the youth observation video event "Flashing One Square Meter" created by JD Computer Digital and Douyin platform was launched. The event invited the new generation of artists Pu Yixing as fixed guests, and 4 blogger experts covering various industries as flying guests, showing the different pursuits of happiness of 4 different individuals under the times, and also expressing the theme of "a square meter, shining shining". Since September 21, the event has been launched for many days and has caused everyone's discussion and love, and has also ushered in a perfect ending.
1. One square meter of flash, unlock new trends/exploring one square meter of flash, complete different life experiences
In the youth observation video content of "One square meter of flash", first, under the invitation of the program task, Pu Yixing needed to produce a post-90s element-style song, so he found the musician @Wang Bo, and worked with @Wang Bo to create "Today's Me". At the same time, under the introduction of Wang Bo, he learned about the wonderfulness of music creation, and also felt the power of music that can break through time and space in the chat.
came out of the field of music, Pu Yixing led the audience into the fitness industry, and carried out the energetic street dance fitness with fitness expert @李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李李In addition, Pu Yixing also visited @Lingye and @Fai Feiyu Fay's one square meter in life and work. @Lingye taught by hand and broke chopsticks to complete the outdoor e-sports room challenge. @Fai Feiyu Fay made short videos at 40 seconds movie production level, and saw them sticking to shine in their own content field. From a one-square-meter flash workbench, a one-square-meter gym, a one-square-meter camping life to a one-square-meter special effects world, Pu Yixing has also truly achieved a different experience of flashing one-square-meter.
JD Computer Digital joins the Douyin platform this time, using the flash recorder Pu Yixing, who took his own flash equipment on computer desk , and entered the life and work of four experts to explore their flash moments and create an incredible "shining one square meter". This is to see the trend of the times and see the new trend of people expressing themselves and expanding boundaries in today's era. From the three dimensions of recording means, creation methods, and upgrading expression, we will help everyone achieve their flash dreams, thereby creating a new "shining one square meter".
2. Taking advantage of the Douyin platform, I saw 1+12 marketing potential
In this youth observation video event that lasted for about a week, JD.com Computer Digital also realized the penetration of the brand in the minds of users. Specifically, JD Computer Digital and Douyin platform have actually conducted a marketing campaign that takes into account both the broadcasting platform, the expert content production position and the creation platform. Douyin matrix communication has also truly helped JD Computer Digital achieve 1+12 marketing effects.
First of all, in order to better reach users, JD Computer Digital adopts topic warm-up, pilot film output, user story collection and other actions to start building momentum on the entire Douyin platform. The program warm-up film also links multiple group expert content videos, combines the main product promotion group, uses the Douyin app to cover the group, leverage the attention of various groups, arouse resonance, and builds a digital mind. At the same time, it also improves the interactive participation of JD computer digital users.
With the official broadcast of the first, second, third and fourth episodes, various exciting content highlights and high-quality content produced by experts have also begun to be launched one after another. At the same time, in line with the rhythm of the program's online launch, the open-screen advertisements are also used to seamlessly connect the native content with JD computer digital, thus amplifying the high-quality content, attracting strong attention, attracting more groups, and deepening users' favorability to the brand.
In marketing based on integrated good content and strong communication, JD.com Computer Digital creates a content ecosystem through program operation resources and affects users' minds.At the same time, searching for "Flashing One Square Meter" in JD app will also directly reach the "Computer Digital New Season" page, which will improve conversion while users watch the program. After the program was broadcast, as of September 30, the number of views of "Flash One Square Meter" in the main film exceeded 1165w+, #Flash One Square Meter in the reading volume of Douyin topic exceeded 1 billion+, and the official account of the program has also gained an increase of 15w+ fans since its launch, the number of views of the account video exceeded 2500w+, and the number of likes of the account video exceeded 250w+.
is not a simple platform cooperation. JD.com Computer Digital is deeply tied to the Douyin full platform matrix. While creating high-quality content, it also maximizes the communication effect. The entire link within the Douyin terminal assists the promotion and distribution of events, realizes high exposure and strong interaction of brands, and uses a series of advertising product matrix combination methods to help brands protect their exclusive positions on the premise of ensuring the high quality of the program content.
