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In 2007, the iPhone, which subverts the appearance and experience of traditional mobile phones, was launched. This handheld device, which combines camera phones, personal digital assistants, media players and wireless communication devices, has completely changed the mobile communication industry. Since then, we have truly entered the era of smartphones.
15 Today, the iPhone 14 series was released. Although this product has many highlights, it is difficult for us to find a dazzling innovation on this phone. After seeing the iPhone 14 series, many friends also said that their injured iPhone can be used for another three years. Judging from the data provided by various online survey agencies, they are not joking. In 2022, the average replacement cycle of has reached 31 months for consumers. That is to say, most consumers will only consider replacing the phone in the past three years. Moreover, according to industry insiders, mainstream domestic mobile phone manufacturers have cut orders from chip manufacturers by nearly 30%. Is it said that smartphones have come to an end?
innovation is weak, and new phones are difficult to attract people
2022 has passed for half a year, and there are quite a few new phones released at home and abroad this year. The new phones launched by Android manufacturers are nothing more than better performance, faster charging speed and uglier appearance design. Then they encountered Fire Dragon 888 and Fire Dragon 8. In fact, they are not as good as the Snapdragon 865 two years ago.
's only highlight is that the price of is getting higher and higher manufacturers are hiring the image system every day, but taking a good photo not only depends on what device is in your hand, but also whether the person has the ability to take a good photo. If you are like me, it will be useless to give Hasselblad camera .
and apple is better? The answer is obviously no. Although Apple has been doing well in China in the past two years, and the sales of iPhone 13 this year have directly boosted the Android camp, but I have to say that the iPhone 13 has no innovations, only the A15 chip and iOS system. The price was at 6,000 yuan when it was released. At that time, not many people bought it, but it only became very competitive after the price was reduced.
The iPhone 14 series released this year is even more back-stinging scalpers (beautiful). "Before the release, I will make hundreds of thousands of dollars this year; after the release, I will lose hundreds of thousands of dollars a day." This is the voice of many scalpers who resell the iPhone 14 series. On September 17, the topic of "scalper complaining that Apple paid 100 yuan for 14 yuan" became even more popular. shows the market for new iPhones this year from the actions of the scalpers.
As the industry leader, what did Huawei and Apple do
If you analyze iPhone 14 Pro carefully, you will find that Apple has no innovation. The all-weather screen-off display and 48-megapixel camera upgraded on your phone are all the remaining things that Android plays on. What is the super anti-shake mode? OPPO Reno2 was doing it during the period. In fact, it is to cut the video screen sharply. As long as I cut enough, you can't see my picture shaking. The only Lingdong Island that made Apple fans climax is interesting, and it has also been criticized for plagiarizing Android, not to mention that Lingdong Island is just a ugliness of stealing bells and hiding holes in the pills.
Let’s take a look at Huawei. They all said before that Huawei’s innovation capabilities are so strong. In the end, it still launched the Mate50 series, which is a completely compromised product. The appearance design is a matter of opinion, but it is a bit unreasonable if your phone has no innovation. It feels not as good as the Mate40 series released two years ago.
However, the hyperspace storage compression technology on the Huawei Mate50 series is still worthy of recognition . Although this name sounds fancy, it is really not simple. This technology can intelligently optimize and compress duplicate files and infrequently used applications in the system, and greatly release the available storage space of the phone without sacrificing the experience.That is to say, the original 256GB of memory can hold more than 256GB of things. In this way, no matter whether it is a game video, it can have more storage space. Compared with the pain of Apple's memory being filled up at any time and not being able to delete it, Huawei's "black technology" experience this time should be good.
Except for Huawei and Apple, what are other mobile phone manufacturers doing?
Compared with Huawei and Apple, other mobile phone manufacturers seem to have done more innovation. OPPO and vivo are very tacitly understanding and have started self-developed chips , but relying solely on one self-developed chip is far from enough. What's more, their chips are not very obvious about our daily perception. These mobile phones equipped with self-developed chips are almost no different from products that do not use self-developed chips.
Xiaomi is used to endorse with Leica . After cooperation with Leica, the super large cup of Xiaomi 12 series has indeed improved the texture of the lens and has also improved the training level. It comes with its own Leica native filter. It is said that it is good after using it, but this is just an old wine in a new bottle, which is not a earth-shaking innovation.
As for the folding screen mobile phone category, I feel that I can break through , but now there is a problem with the products in this category - the price is too high. Although the prospects are broad, as long as the price cannot be reduced, it is not a mass product, and it can only be a weight for domestic mobile phones to compete with Apple at high-end prices. For ordinary consumers, this is not the innovative experience that everyone wants.
It is hard to defend the country and even more difficult to fight the country
I have mentioned so much about the innovative technologies of mobile phone manufacturers. I believe everyone should be able to see clearly. Although mobile phone manufacturers are now seeking innovation in different directions and achieving new market growth, the perception of these innovative technologies is not obvious. The newly released mobile phones this year may not be as easy as they were two years ago. Without new technologies to support it, it is not surprising that consumers will consider changing their phones for three years.
At present, all mobile phone manufacturers should try their best to maintain the market they have finally settled, and then seek the next step of development of new technologies and new trends. What do you think?
