February 18th is the first day after the Spring Festival holiday. Some readers discovered that the People's Daily published in the economic section "Strive to achieve "double breakthroughs" in the domestic and overseas markets. OnePlus mobile phones are driven by innovation and strive for the high-end market." The article made a key report and highly affirmed the domestic brand OnePlus. Combining the previous January article praised by Xinhua News Agency and People's Daily Online, three official media have already "endorsed" Yijia, which is rare in the mobile phone industry.
wrote in an article in the People's Daily: With innovation, localization and innovation and change, OnePlus is committed to creating a model for the high-end mobile phone market. The article summarizes OnePlus’ innovations in screens, 5G, imaging, and design, as well as the improvement of user experience, and the creation of the ecological environment. It analyzes why OnePlus can buck the trend in 2020, and the domestic and overseas markets The reason for the double harvest. Let's take a look at it in detail below.
First of all, in terms of innovation, OnePlus started the research and development of 5G technology as early as 2016. Through multiple 5G laboratories around the world, OnePlus has achieved great results in the fields of radio frequency circuits, multimedia and antennas. After 5G enters the popularization stage in 2020, OnePlus 8 series and OnePlus 8T both support dual-mode 5G and mainstream frequency bands, bringing users a high-speed network experience.
More than that, OnePlus is also pioneering a unique approach in a highly homogenized market. In 2019, OnePlus 7 Pro is equipped with a 90Hz high-brush screen and won the highest A+ rating from the professional testing agency DisplayMate for its excellent performance. By April 2020, OnePlus 8 Pro will not only increase the screen refresh rate to 120Hz, but also upgrade the high-frame ecology to 2.0, which can be compatible with more games and video websites, and its excellent product strength has made it its first sale. A good start to over 100 million in one minute.
Differentiation is not only reflected in the product hardware, OnePlus also pays attention to user feedback and interaction in the user experience. Initially, OnePlus’ customers were mainly digital enthusiasts. Through activities such as community, offline pop-ups, and intra-city parties, users’ participation became higher and higher. Equal exchanges and in-depth communication made “come on” more and more sticky.The influence of the OnePlus brand is also growing.
As the first batch of domestic mobile phone manufacturers to go overseas, OnePlus' influence is also growing overseas. With each new generation of OnePlus released, there will be a phenomenon of queuing up offline overnight. In North America, Eastern Europe, Western Europe, the Middle East, Africa and other regions, OnePlus has been firmly in the forefront of the high-end market. In the Indian market, it has grown into a high-yield high-end brand that can compete with Samsung and Apple. In 2020, OnePlus bucked the trend and grew by 163% in the US market, in sharp contrast with the negative growth of brands such as Apple and Samsung.
OnePlus founder and CEO Liu Zuohu publicly stated last year that “to be No. 1 in the domestic high-end market by 2021”, combined with the performance of the three flagships of OnePlus in 2020, and “come on” for Looking at the expectations of the OnePlus 9 series, this is no big talk. We also hope that there will be more domestic companies like OnePlus, focusing on the product itself and user experience, and using innovation to create a Chinese mobile phone army that can compete with Samsung and Apple.
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