"Tradition" is a complex feeling for young people. They resist "traditional" dogma, old-fashioned and restrained, yet marvel at the profoundness of "traditional culture". In recent years, a series of historical elements such as Hanfu and the Forbidden City have collided with the times under the hands of young people, creating a brand-new trend-the national tide, which also gave many brands an opportunity to dialogue with young people.
Recently, ZTE mobile phone cooperated with Wu Yao, a cutting-edge illustrator born after 95, to launch the ZTE Axon 20 5G New Year Extreme Edition on the occasion of the New Year. Wu Yao was specially invited to customize the appearance design of product packaging and accessories. The illustration on the outer packaging box of the product is based on "5G national tide" as the original creative point. It is intended to break the constraints of time and space through 5G innovation, connect the past, present and the future, and tell every young person: this era can be found by everyone Express yourself. Currently, the ZTE Axon 20 5G New Year Extreme Edition has opened an appointment at 10 o'clock on December 15th, and will officially go on sale at 10 o'clock on the 20th, priced at 3498 yuan, interested friends may wish to pay attention.
This time, Wu Yao, a cutting-edge illustrator born in 1995, who has cross-border cooperation with ZTE mobile phone, served as the guest designer for the second season of "New Forbidden City" and can be said to be one of the most representative young people of the Z generation. He has innovative ideas but is willing to inherit the classics. He has the responsibility and responsibility of the post-95s generation. During the epidemic period, he and Xinhua News Agency jointly produced public welfare illustrations to fight the epidemic, and conveyed the warmth of the world through his own painting expressions at special moments. The theme works created for the Forbidden City before also helped the Forbidden City. This time, the customized themed illustrations for the ZTE Axon 20 5G New Year Supreme Edition, with rich colors and creative composition, have attracted the attention of many young people.
Wu Yao's "After this level, we are the turn of life and death" anti-epidemic theme illustration work
In the theme illustration designed for ZTE Axon 20 5G New Year Supreme Edition, Wu Yao shows through his own national tide style illustrations. How does ZTE help the public better enter the 5G era through technological innovation? Self-portraits and live broadcasts, these indispensable elements in the lives of young people, are presented in Wu Yao's pen through the self-portraits of the king and the live broadcast of the Dunhuang fairy hand-held mobile phone, showing the powerful camera functions of the ZTE Axon 20 5G New Year Supreme Edition. Can conquer the world, but also can fascinate all the gods and ancients. In the 5G era, the mobile phone is no longer just a communication tool, it also needs to have powerful information processing capabilities and data storage capabilities. The large number of data line elements and metal components used in the illustrations all reflect the strong hardware strength of ZTE Axon 20 5G New Year Extreme Edition.
ZTE mobile phone x Wu Yao joint illustration work "5G New Year, Vientiane is the tide"
Since ZTE announced that it will return to the domestic 2C market with a new brand image, "younger" has become one of the pronouns of the ZTE brand. Previously, in collaboration with Dafu Feiyue, the 5G Guochao co-branded limited edition was launched. This time, the "5G Guochao" was launched in cross-border cooperation with illustrator Wu Yao, which gave the Guochao a certain sense of technology with 5G technology. This mobile phone was launched on New Year's Eve, with creative design and hard-core configuration. It can be said to be full of heart. Perhaps ZTE mobile phones will soon gain the favor of more young people and create a wave of 5G "new national tide"!
