is the busiest time for digital products, because there will be double eleven shopping in November, and the battle is very big, and digital products are also needed by everyone. At this feast, every mobile phone brand racked their brains to sell products, and finally only hoped to appear in the top few of the sales charts. Now that November is over, and double twelve is about to come, let us analyze the sales of each brand in November.
Let’s take a well-known domestic e-commerce platform as an example to analyze the results of Double Eleven. This time we counted the top ten mobile phones in November. Overall, the best sales volume is not Huawei, nor OPPO or vivo, but Apple and domestically produced Xiaomi. In the statistical ranking list, there are ten mobile phones, namely iPhone11, iPhone12, iPhone12 Pro MAX, Redmi 9A, Redmi 10X, Redmi K30 Extreme Edition, Redmi K30 5G, Xiaomi 10, Huawei mate40 Pro and vivo IQOONeo3, a total of four Of these brands, the top three are Apple, Xiaomi occupies five positions, and the remaining Huawei and vivo occupy one place respectively.
The highest-selling mobile phone in November was still Apple. The first and second places were iPhone11 and iPhone12, with a total sales of 2.12 million units. The iPhone11 released last year was sold 100W+ due to this year's price reduction. The newly released iPhone12 sold 490,000 this year. Even the more expensive iPhone 12 Pro Max that was released last sold 450,000 units.
However, it is well known that Apple mobile phones are very popular in China, especially since the release of iPhone 11 last year, it has ranked first on the sales list of various platforms. If you want to say why Apple's sales are so good, everyone should understand that the smooth system, high-performance configuration, long service life, everyone will be tempted. Moreover, the A14 chip and the 5G iPhone 12 have also appeared. Up to now, it is still the target of everyone's berserk.
In addition to Apple, Xiaomi is also the brand with five seats this time. Although the sales volume is not very large, there are more models than Apple. The best-selling one is Redmi 9A, which sold 280,000 units. Redmi K30 Extreme Edition and Xiaomi Mi 10 sold a total of 200,000 units. In short, Xiaomi's success this time is in quantity. On the day of Double Eleven, Xiaomi performed very well, not only making a good start, but also very well in the report. As of the second day of Double Eleven, Xiaomi’s real-time sales volume on JD.com has always been the first, and even Apple and Huawei have been left behind by it. On Double Eleven alone, Xiaomi's official data indicated that their total sales were 14.3 billion yuan.
Looking at it this way, Huawei is a bit miserable. This time only the Mate 40 Pro model is on the list, with sales of 160,000 units, possibly only a fraction of iPhone11. Vivo also has only one IQOONeo3 on the list, with sales of 150,000 units.
In general, JD’s top ten sales rankings are all occupied by Xiaomi and Apple. In terms of sales volume, Apple is the biggest winner, but because Apple has always performed very well, such a result can be imagined. However, Xiaomi’s performance is shocking. Its market share at home and abroad has been rising, and it has successfully entered the top three in the world. On this list, it is also the number one domestic brand, and the number of models is the largest, so I think Xiaomi is the biggest winner.
What do you think about this?
