In the latest CCTV program " Meet the Big Name " broadcast, Yu Chengdong said: " himself was criticized by Ren Zhengfei on the morning of the day he recorded the program." Why did Ren Zhengfei criticize his beloved general?
Introduction to your own products, don’t just talk about the advantages
According to Yu Chengdong, Ren Zhengfei “scamds” Yu Chengdong. When introducing your own products, don’t just talk about the advantages. There is no perfect product in the world. It only emphasizes advantages and makes people say that you falsely advertise, say that you deliberately conceal your shortcomings when you discover your product shortcomings, etc., which will attract everyone's criticism. Especially those who stare at Huawei all day long to find problems, they are eager to find more shortcomings of you.
Yu Chengdong revealed that he was criticized by Ren Zhengfei, which is actually emphasizing that Ren Zhengfei has strict requirements on Huawei employees. The strict requirements are precisely to provide users with better products and services. From this point of view, Ren Zhengfei’s pattern and attitude are indeed a kind of service to the people and are worth learning from.
more promotional shortcomings, demonstrating Ren Zhengfei's mind
In the program, Yu Chengdong was frank and Ren Zhengfei emphasized that he should not always promote the advantages of his own products, but also promote the shortcomings of his own products. Not everyone can do this kind of mind to reveal their family shame.
More promotion of the shortcomings of your own products is actually both a kind of humility and a kind of confidence. The user can accept the shortcomings of the product you self-explore is bound to be because the advantages of the product are more fascinating than the shortcomings. Conversely, in the face of advantages, those shortcomings are not worth mentioning.
Companies that dare to self-destruct product shortcomings are not only confident, but also honesty. Based on integrity and kindness, we will definitely be able to understand and empathize with to . After all, this is a mind and a pattern. With the spirit of serving the people and with integrity and confidence, can win more users’ recognition in product and services.
This reminds me of the ceiling of the retail industry - Pang Donglai. Pang Donglai has done its service to the extreme, and there is no one on the earth that can match it. Pangdonglai dares to put the purchase price and selling price of the product to consumers on a label, so that everyone can know how much money Pangdonglai has made. I believe that no supermarket can do this kind of honesty to customers except Pang Donglai.
users are not fools
Personally believe that Ren Zhengfei's large-scale Versailles demanded Yu Chengdong to promote his own products more shortcomings, which is actually because Ren Zhengfei is well versed in business. The more humbly you admit that there is something wrong with your product, the more you can win the trust of your users. This is like a person who sells things to praise his products to heaven, which will make users feel unreal and feel like they encounter a scammer.
There is a saying that you are not afraid of not knowing the goods, you are afraid of comparing goods. If you make your products so scattered, but when compared with other companies' products, you will find that your products have many shortcomings. Then aren't you just a liar in the eyes of consumers!
In fact, there is no perfect product in this world. From a rational perspective, everyone knows this truth. It’s the same mobile phone, why did the counterfeit phones in the past be able to turn over the brand phone? The reason is very simple. A pack of tissues worth 100 yuan can be sold, and a pack of tissues worth 1 yuan can be sold. Although we know that the quality of a 1 yuan tissue is not as good as a pack of 100 yuan, the core lies in the fact that consumers recognize their consumption capacity and the honesty of the merchant. The merchants do not hide the quality of tissues that cost 1 yuan per pack, but honestly tell consumers the price, so the merchants who cost 1 yuan per pack of tissues also live a good life.
Conclusion:
For merchants, no matter whether your product quality is excellent or whether there are many advantages that others cannot achieve, the key is honesty and trustworthiness, which is the basic bottom line for merchants to survive. Self-destructing the shortcomings of products is not stupid, but a kind of cleverness that is wise and foolish.
