In September, my country's well-known smart portable massager brand, Beiqing, celebrated its 22nd anniversary.
With the improvement of living standards and the rapid development of medical standards, people pay more and more attention to their own health. It is easy to care about public health issues at all times. In 2000, it successfully developed and launched the first eye massager. The traditional Chinese medicine theory of "Acupuncture and Moxibustion Medicine Guided" and the leading technology in the fields of driving, noise reduction, interaction, etc., has expanded the product matrix from eye massagers to multiple series such as head, neck, scalp, moxibustion, etc. Relying on one's own wisdom, skills and talents, and with the help of technological means, the Biqing massager product restores the kneading techniques and touch of real fingers through massage, grasping, kneading, pressing, hot compress, as well as precise control of strength, angle and techniques, allowing consumers to gain a real-life massage-like user experience, helping users relieve fatigue and find relaxed health.
On the occasion of the 22nd anniversary, the new Beiqing See K Pro hot and cold eye massager product was officially launched, sounding the clarion call for the optimization iteration and experience upgrade of Beiqing eye massager product.
Deeply cultivate the field of "Traditional Medicine × Technology" and explore the optimal solution for eye relaxation
In the fatigue problems involving various parts of the body of people in the workplace, it is easy to notice that the proportion of eye fatigue is relatively high. Generally speaking, this situation is caused by excessive eye use. The "Survey on Eye Use in Workplace" jointly investigated by Health Times and other institutions showed that up to 93.67% of working people have symptoms of visual fatigue due to long-term overloading of eyes. Face computers for a long time at work, and indulge in electronic products such as mobile phones outside of work. Highly using eyes has become the norm for people in the workplace. Symptoms such as soreness, dryness, blurred vision, and even dizziness and headache also follow. Healthy eyes are urgent.
With the increasing prominence of eye fatigue problems in the public, Beiqing is also continuing to increase the research and development innovation and technological upgrade of eye products. Over the past 22 years, the product matrix of Beiqing eye massager has been continuously expanding, from air pressure and vibration eye massage products, to atomized eye moisturizing devices, and then to children's exclusive products. Beiqing is oriented towards consumer needs, constantly returns to the source of service, improves customer experience satisfaction, and starts from different technical dimensions such as real kneading and micron water ion atomization, and constantly explores the optimal solution to eliminate eye fatigue problems.
starts from multiple dimensions of air pressure and vibration, and uses "real kneading" to relieve fatigue by "real kneading"
to integrate traditional Chinese medicine massage theory. From the two forms of air pressure massage and vibration massage, it has launched a number of portable eye massagers to relieve fatigue by "real kneading" for specific acupoints in the eyes.
iSee M eye massager is a typical case. This product is a pneumatic eye massager developed and launched by Bei Qing in 2018. It is equipped with 6 smart warm airbags, which drives light pressure kneading, and accurately massages multiple acupoints around the eyes such as temples , Zanzhu point, Chengqi point, etc., to deeply relieve eye fatigue; supplemented by AVG intelligent temperature-controlled hot compress, continuous hot compress of 40-49℃ can relieve the tear glands and relieve symptoms such as dry eyes and astringent eyes; the protein skin lining is used, which makes it soft and comfortable like baby's skin, and is soft and comfortable. Every detail is beautiful, bringing an upgraded experience.
0 The See X2 Pro eye massager launched in 2021 reflects the inheritance and upgrading of the double-easy air-pressure massage technology, continuing the legend with its original intention, pursuing quality, attentiveness and innovation. It adopts an innovative split suspended airbag, which makes the massage more accurate and the perception of strength stronger; the product also achieves a large increase in the area of hot compresses, and the W-shaped ring-shaped heat feeling, promoting the micro-circulation of in the eye, improving the vitality of the surrounding eyes; the part close to the side of the eye is made of a fully upgraded protein skin 2.0 material, which is thinner, softer, more comfortable and softer; the visual design allows users to relax while using their eyes, widening the product usage scenarios.
combined with the above products, it can be seen that the Beiqing air pressure massager mainly uses airbag kneading to accurately reach acupoints, which can effectively improve eye fatigue problems such as dryness and soreness. The vibrating massager uses frequent vibrations to speed up the blood circulation of in the eyes and remove fatigue.
In 2020, Beiqing launched the iSee K eye massager, which is also the first eye massage product in the market to create the "multi-point acupressure vibration" mode. It has designed 16 massage contacts near the eye sockets. The surface of these massage contacts is very skin-friendly and has a soft touch. In combination with the micro motor, the intermittent length and vibration technology of up to 11,000 rpm can be used to restore the ancient "buckle" massage technology, accurately touching all acupoints around the eyes, and bringing the skin strength and touch of a professional masseur. iSee K eye massager can also customize and combine countless massage techniques by collecting APPs. Users can customize and share massage methods according to their preferences, achieving multi-dimensional improvement of product value. User usage and exploration will also be passed to brands through cloud data platforms, guiding the evolution and upgrading of Beiqing eye products, from technology research and development to service upgrades, which is closer to user needs.
is a "dry eye group" and a specialized product for children. It conveys eye protection and care
times easily believes that the same problem can have many different ideas. When trying to solve it from more perspectives, you will naturally have a more comprehensive understanding of it. Based on this, we try more easily to better meet the user's eye relaxation needs. In addition to the two major technologies of air pressure and vibration massage, Bei Qing also gained insight into the health difficulties faced by the "dry eye people" in their daily lives and created "hydrating black technology".
xeasy Instantly, the See 5R Mermaid Tears Smart Eye Relief launched in May this year is its first eye relief with innovative ideas. Break through the previous technical research and development perspectives, the See 5R Mermaid Tears Intelligent Eye Moisturizer uses the "micrometer water ion" atomization system to accurately decompose artificial tears into high-density micron ion fog and reach the fundus. It only takes 8 minutes to fully infiltrate the eyes, promote good local blood circulation, and reduce the dry and fatigue of the eyes. The artificial tear time capsules it is equipped with are Beiqing and Tiantian Shining R&D Center, specially customized for natural dry eyes. They contain plant-extracting ingredients such as longannaoxiang , mint and vitamin B6, which can soothe and conspicuous. In addition, the full amount of water power brought by hyaluronic acid itself can make the eyes "watery" all day long. 2-speed intelligent fog sense mode - fast mode and soft mode bring different levels of comfortable fog. During the gap between work and life, using the See 5R Mermaid Tears Intelligent Eye Moisturizer can quickly "quench your thirst" for your eyes and give you a full cloud-sensing SPA.
Not only that, Bei Qing also gained insight into the eye protection needs of teenagers and children through research. The survey on the "Big Data White Paper on Myopia Prevention and Control of Children and Adolescents in China" shows that the overall myopia rate among children and adolescents in the country in 2021 was 52.7%. This indirectly shows that with the popularity of electronic products, the incidence of myopia in children is high, which is a very serious problem.
Eye protection needs to be grabbed from a young age. The launch of the Beyond See 5K children's eye massager brings exclusive eye protection products to children's groups. It is equipped with an innovative butterfly independent airbag design, which gives the baby a full set of eye exercises through gentle grasp; the constant temperature airbag swallows the skin around the eyes, bringing a warm current covering, promoting local circulation, and adding the effect of relieving fatigue. After data collection from Beiqing Laboratory, the product has polished a more suitable eye mask size for children, and uses adaptive materials, flexible and adjustable without pressing the head, taking care of the baby's development and growth; intelligent voice control, accompanying children with massive cloud content to accompany their Q&A games, pillow stories and other activities, fully satisfying the children's strong desire to explore the unknown. See 5K children's eye massager takes care of children's needs from all aspects such as function, design, and experience, and also reflects the careful care of users.
has been deeply engaged in the field of smart portable massagers for 22 years. The "evolutionary history" of Beiqing eye products is also the "evolutionary history" of its products through product iteration and upgrading, sticking to quality improvement services, and constantly meeting market demand. Standing at a new starting point, Bei Qing still adheres to the belief of "long-termism" and continues to explore "Traditional Medicine × Technology" to empower public health, allowing more users to gain physical and mental lightness and relaxation, and contribute more wisdom and strength to the health of the whole people.
vibration upgrade, integrated hot and cold, See K Pro upgrade and relax experience
With the accumulation of technology and experience of previous generation products, we can easily and comprehensively understand user experience and preferences, seize the opportunity to promote R&D and innovation, and accelerate the realization of technological self-reliance and self-improvement. It is the brand's 22nd anniversary, and Beiqing upgraded to create a new product of See K Pro hot and cold eye massager. It designed 12 vibrators to achieve full coverage around the eye sockets. Through the high-frequency vibration of the vibrator, it combines five modes: eye beauty, eye love, eye protection, sleep, and hot and cold to bring a rich sense of somatosensory, and relaxes the surroundings of the eyes with spa fingering.
This product uses the dual effect of hot and cold to achieve beauty protection. The point-shaking "hand" method combines 5 major modes to relax the muscles around the eyes, promote blood circulation around the eyes, and relax the tired eyes. It is understood that cold compresses the eyes can cause the blood vessels in the eyes to contract to a certain extent, alleviate discomfort caused by dilation of the eyes, such as eye congestion, red blood vessels, etc., and at the same time, it can cool down and refresh the eyes. Hot compress can relax blood vessels, accelerate blood circulation, and relax tense muscles. The Beiqing See K Pro hot and cold eye massager itself has a semiconductor refrigeration system. Thanks to the Peltier effect generated by the semiconductor refrigeration sheet , the concave surface of the metal mirror can quickly generate a temperature difference to form a hot and cold end, and heating and cooling can be easily achieved; and dual NTC intelligent monitoring maintains a balanced target constant temperature to ensure long-lasting and comfortable eyes.
At the same time, the Beiqing See K Pro hot and cold eye massager also uses the upgrade of the interactive experience to bring users a full range of immersive massage and relaxation experience. It uses Bluetooth surround sound and integrates the ancient Chinese medicine theory - acupuncture and moxibustion sound healing therapy, allowing users to relax and listen to music while massage, so that their emotions can be expressed, and the products are warmer with reliable quality and high-quality services.
opens an anniversary carnival through all channels, igniting a fan boom
At the important moment of the 22nd anniversary store celebration and the new See K Pro hot and cold eye massager launch, in order to respond to the trust of consumers, Bei Qing has launched rich welfare feedback for customers with different needs. From September 24th to October 20th, Beiqing direct-operated stores will fully launch the "buy 1 get 1 free" discount activity. If you buy the M0200 short meridian gun, you will enjoy the 1 get 1 free event and receive the EYE1 eye massager; if you buy the iNeck 3Pro neck massager + iSee M/See K Pro eye massager, you will receive a pair of Travel moxibustion shoes worth 499 yuan. Beiqing Store also launched the "Buy and get free, welfare shopping" activity simultaneously, and there are more store welfare activities. Consumers are welcome to come to the store for consultation.
In addition, in terms of online channels, Beiqing JD.com, Tmall , and Douyin live broadcast rooms also launched a fan-loving carnival, including the distribution of red envelopes of thousands of yuan, and the continuous distribution of fan-loving gifts, etc., with great efforts and strong fan-loving fans.
Looking back for 22 years, I struggled easily and silently, and my down-to-earth little by little is vivid in my mind. This time, with the help of the 22nd anniversary carnival, Bei Qing's efforts to spoil fans continuously through welfare feedback and other forms. In the future, Beiqing will continue to focus on the field of health, promote Chinese health culture, make greater contributions to human health, and do its best to social progress.
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