Since 2017, domestic mobile phone shipments have also been on a downward trend, and the entire mobile phone market is getting more and more sluggish. According to statistics, the overall shipment of domestic mobile phone market has fallen by about 28%. Not only that, the replacement cycle has also been extended from about one year to the current 28-30 months. Not only is the decline in China's mobile phone shipments, but the sales of mobile phones around the world are not optimistic.
Samsung global shipments fell 1.2% in 2022, Apple global shipments rose only 2.2%, Xiaomi global shipments fell nearly 18%, and the most ruthless is oppo and vivo global shipments fell directly by one quarter.
, the top three shipments, oppo, Honor , and vivo, only Honor seems to be firmly pushing sales to the domestic market, which seems to be nearly three times the growth. However, due to the small base, the Honor brand in the first quarter of 2021 has a market share of , which is pitiful to 4%
. Nothing is there anyone who wants to change their phones?
Now the mobile phone configuration is upgraded too quickly and the performance is too surplus. Domestic mobile phones have a serious overflow of performance, and are also nicknamed "Bucket Machine". This leads to the fact that the system is more durable than before. Even if it is used for 2-3 years, the phone will not be very stuck, and there is no urgent need to change the phone due to performance. Although Qualcomm Apple, Samsung ARM is still moving towards the physical limit of chips, the real demand is not that strong.
No mainstream app can promote the hardware demand of mobile phones. For example, , Douyin , most apps like , Douyin have a stable period of about 10 years, and there are no particularly new applications to promote the hardware demand. I believe many people have this feeling. The memory on their phones cannot be used up no matter how they use it. Some people who don’t like to take photos have a huge amount of memory
Nowadays mobile phones do not have such a stunning design. Basically, they use piles of materials to highlight their high-end flagship models. At the moment of technology convergence, young people who like to lie flat can no longer feel the surprise and passion brought by new products.
Everyone may be really poor. Since 2019, the economy has been in a downturn. People dare not invest or consume, but are more willing to save money. The rising housing prices, the rising oil prices, pork prices, etc., are even harder to keep up with housing prices even if you work hard in your youth.
It may not be that we are unwilling to change our phones, but that life forces us not to change our phones.
