[Event Review] Now on the market, 75-inch TVs are 3,220 yuan, 85-inch TVs are 5,829 yuan, and 98-inch TVs are 14,999 yuan... As the domestic color TV prices continue to decline, the price of a nearly 100-inch TV is comparable to that of a high-end Apple phone.

[Event Replay]

Now on the market, 75-inch TVs are 3,220 yuan, 85-inch TVs are 5,829 yuan, and 98-inch TVs are 14,999 yuan... As the domestic color TV prices continue to decline, it is no longer new to the price of a nearly 100-inch TV set that is comparable to the price of a high-end Apple phone.

, on the one hand, is the fierce market competition; on the other hand, the prices of upstream panels continue to decline, reducing the manufacturing cost of color TVs, allowing manufacturers to seize the price reduction space to start a price war.

is really because the cost of the product has become lower, so is the color TV becoming more affordable and cheap?

01. product pricing determines?

Some people say it is determined by the production cost, such as buying a package of sanitary napkins; some people say it is determined by the market supply and demand relationship, such as buying a kilogram of pork; some people say it is determined by the consumer's choice preference, such as buying an Apple phone; some people say it is determined by the brand value, Xiaomi has a greater premium right than miscellaneous brands.

It is obvious that the market supply of color TVs has long been saturated, and production costs have also declined to a certain extent, but the most important thing is the choice of consumers. What I like and what I need will ultimately be reflected in the price.

02. At present, the functional value of color TV is mainly reflected in daily watching TV programs, and the main users are the elderly and children at home.

But the biggest disadvantage of the TV function is that if you want to see more and more scarce TV programs, you must buy members of various video platforms, because nowadays, TVs are Internet TVs, not a display screen.

At the same time, there are also some other usage scenarios, such as as screen projection tools, used for team meetings, game terminals, etc., but the migration cost of these functions is very low and there is no irreplaceability.

03. When we buy a product, we pursue quality and low price. In other words, we hope that the product is the best price-performance ratio so that we won’t feel that we are cheated and suffer losses.

However, in general, the price of a product is always determined by the value of the product, which includes the functional value, experience value, and emotional value of a product.

Functional value is the most superficial and basic value of a product. Even if it is not the best, it should be achieved at the mainstream average level; experience value and emotional value can only be seen in terms of opinion. You are an Apple fan, I am a Xiaomi enthusiast, and we all naturally trust products from self-identified brands.

So, when we buy things, we can pursue the so-called quality of goods and low prices, but in fact, quality of goods is generally not too cheap, because good goods are always scarce and we don’t have to worry about selling them.