In the first half of this year, although the domestic TV market performed sluggish overall, cutting-edge display technology products, high-end products, and "75-inch+" ultra-large screen products rose against the trend, and their market share rose sharply. According to AVC data, in the first half of 2022, ultra-large screen products above 75-inch and above increased in full swing, with sales market share reaching 35.91%, a year-on-year increase of 13.92%; the market share of ultra-large-size products such as 85-inch, 86-inch, and 98-inch continues to increase.
The counter-trend growth of the ultra-large screen "home giant screen" is closely related to the changes in the demand of end consumers - "visual immersion" and "auditative immersion" are becoming the core demands of TV users. According to the report of Aowei Cloud Network, 56% of consumers expect audio-visual products to be more "immersive", and more than 45% of respondents said they can accept TV products above 98 inches. "Immersive" has become one of the most important trends in the future evolution of audio-visual scenes in China's homes.
focuses on user needs. Skyworth TV recently launched the wallpaper TV Q53 series 100 inch version - the wallpaper giant screen Skyworth 100Q53, achieving full-size coverage of the Q53 series from 55 inches to 100 inches. With its aesthetic design that perfectly integrates into the home space, the three-dimensional sound field that ultimately restores real professional picture quality and extraordinary sound effects, 100Q53 creates an unprecedented "super immersive" giant screen scene for users - a comprehensive innovation of home audio-visual experience and opening up the "super immersive era" of home audio-visual.
Zero distance: wallpaper giant screen creates a super immersive space aesthetic
Image quality and sound quality are crucial to creating a user's audio-visual "immersion", but Skyworth 100Q53 is not only that. The large TV screen is not only an entertainment center, but also as the "first-eye" visual center of living room space and has become a core component of home aesthetics. Therefore, Skyworth TV expands the creation of an immersive audio-visual experience to the aesthetics of the living room space: when the TV screen is large enough, the giant screen vision weakens the existence of the visual screen, and users will be able to experience a more realistic sense of presence when watching the image. Based on this, Skyworth proposed the "independent host + seamless wall sticker" wallpaper giant screen form, and added artistic form, allowing 100Q53 to be more lightly integrated into the home space and deeply into the construction of a super immersive audio and video space from the appearance form.
As the latest masterpiece of the "Born Extraordinary" Skyworth Wallpaper TV Q53 series, the 100Q53 is equipped with a 100-inch wallpaper with a boundless full screen with a screen-to-body ratio of up to 99%, and the screen thickness is as thin as 50mm. The wall-mounted design truly achieves seamless wall fitting. The Twilight Gray aluminum alloy midframe, which uses aviation-grade aluminum alloy material, integrated bending and diamond cutting technology, makes the overall appearance of the 100Q53 show a streamlined aesthetic of rigidity and softness, creating an integrated slim body. Even a 100-inch giant screen can be hidden in the wall, transformed into invisible, bringing endless immersive vision.
combined with the independent host form, Skyworth 100Q53 has truly perfectly integrated into the home scene and breaks through users' inherent imagination of TV. Through the product aesthetics of Skyworth Wallpaper TV series "independent host + seamless wall sticker", it is enough to see the future development form of TV - integrating with the home ecology, allowing immersion to be everywhere.
Extreme picture quality: Professional adjustment has achieved a benchmark for super immersive picture quality
The development of network and high-definition display technology has greatly changed the large-screen audio-visual experience. However, while increasing the screen size, while extending the super immersive space for users, it also poses challenges to image quality. The larger the screen, it means that it will accommodate more pixels, and then present more picture details. High-quality clarity, brightness, contrast, color gamut, etc. are required to ensure delicate and realistic image restoration and display, and realize visual immersion during viewing.
In the traditional ultra-large screen product selection, the projector satisfies users' initial desire for infinite large screens, but due to the display effect of ambient light conditions, it is becoming increasingly difficult to keep up with users' pursuit of ultimate image quality immersion. The emergence of laser TV has further improved the image quality level of ultra-large screen products, but its still limited light resistance makes the screen display still unable to fully match the high-definition image quality of the TV.Skyworth 100Q53 not only brings boundless vision in the form of giant screen, but also starts from the core dimensions that affect picture quality display of backlight module , display panel, and picture quality tuning. It comprehensively upgrades picture quality display and pushes the picture quality of giant screen to a new realm of "super immersion".
Skyworth 100Q53 has a full array backlight partition with precision light control corresponding to the partition, so that each picture has a more delicate brightness distinction, and can achieve 700 nits peak brightness, and dynamic contrast ratio is nearly 800,000:1, achieving a more outstanding picture level. At the same time, the 100Q53 is equipped with ADS 4K 120Hz high refresh screen, supporting 120Hz high refresh display for the full channel, realizing the silky display of high-definition high-brush screen. In terms of the most powerful picture quality tuning, the 100Q53, with the combined real-time optimization of V3 full-function AI chip, Skyworth AI picture quality engine and Skyworth 30+ picture quality tuning technology, has reached the professional display standard, DCI-P3 95% wide color gamut: Whether it is the gorgeous sunrise in the forest or the vast starlight in the universe, everything is wonderfully displayed on the 100-inch giant screen.
high sound quality, independent main organization builds a super immersive stereo sound field
In the creation of super immersive audio-visual space, the importance of high-quality sound effects cannot be underestimated. The immersive appearance, immersive image quality and immersive sound effects work together to ultimately form a scene experience that is super immersive from somatosensory, vision to hearing. With the wallpaper form of "independent host + seamless wall sticker", Skyworth 100Q53 uses powerful hardware configuration and acoustic tuning to build a "super immersive sound field" for users and create an ultimate on-site audio-visual experience.
Thanks to the powerful configuration of independent hosts, Skyworth 100Q53 breaks through the narrow space of traditional ultra-thin TV audio, and is equipped with 14 high-quality acoustic units and 4 independent amplifier chips, which can reach 80W super high power. In order to stimulate the maximum potential of pronunciation, Skyworth has also developed Skyworth acoustic system 2.2.2 for the characteristics of sound acoustic indexes, and jointly tuned it with Harman , so that the 100Q53 shows extraordinary strength in bass, balance, and voice details, bringing impeccable and excellent sound quality, creating a three-dimensional immersive sound field; perfectly blending with high-quality picture quality, building a true "super immersive" audio-visual experience field.
From the Skyworth 100Q53 wallpaper giant screen product, you can see Skyworth's innovative "family giant screen" product concept, as well as your understanding of the future evolution direction of the home giant screen scene: from natural integration into home aesthetics to extreme breakthrough image quality display, to immersive stereo sound field... Start with multi-dimensionally and multi-point innovation, three-dimensionally build a true "super immersive" audio-visual space. It not only allows users to achieve an immersive experience in audio-visuality, but also allows audio-visual immersion to be deeply integrated into the home space and become an integral part of the space. Relying on the profound accumulation of display technology and following the development concept of "user-centered" and "making meaningful and valuable innovation", Skyworth TV once again leads in the family giant screen innovation track, expanding another new direction and new space for the innovation and development of ultra-large screen products for the industry.
