: What is expected is that after fully turning to M-series chips and switching the ecosystem to ARM architecture, Apple computers have once again become a phenomenon-level digital product. It is hard to imagine that an laptop, , can work for more than ten hours without the power supply, and the performance is almost undeducted. Even though the software compatibility is not perfect, MacBook equipped with M-series chips has successfully grasped the requirements of business people.
According to IDC's Q3 market research report this year, although overall PC shipments fell by 15%, Apple is the only computer brand that has grown against the trend. Its market share rose to 13.5% from 8.2% last year, up 40.2% year-on-year. It can be seen that the strategy of Apple computers to turn to ARM architecture has achieved great success in the market.
But at this moment, some people sang the opposite, indicating that they rejected the use of Apple computers. They believe that Windows is the choice of pragmatists and can satisfy all users' fantasies about computers. Those who buy Apple computers are just vanity, purely to reflect their taste. Why does this mentality have? The reason is very real.
To be honest, most people lack awareness of Apple computers and have no chance to study. After all, Windows is absolutely mainstream in the domestic market. Whether it is a company, Internet cafe, or home computer, it is basically equipped with a Windows system. We have been exposed to Windows systems since we were young and are familiar with its operation logic. It is difficult to learn another set of completely opposite operation logic. To be honest, when I first used an Apple computer, I was almost persuaded to leave by the "Findor".
As for Apple computers, it is actually in a very embarrassing position. The advantages of Apple computers are concentrated in the field of audio and video creation, and even powerful creative tools have been developed specifically for this. For example, post-production editing includes FCPX, special effects include motion, and audio editing includes logic Pro. Not only that, third-party apps are also very powerful. For example, Downie, a magic tool for downloading videos, I can't find a "perfect" replacement on Windows. However, Apple's gaming ecology is really a shortcoming.
For example, most of the games I have bought in Steam Curry are gray on macOS, which is simply unbearable for boys. Moreover, Apple computers have been sluggish in market share for many years, software compatibility is poor, niche software cannot be found, and many professional software in science and engineering are not supported. This leads to many people looking for someone to flash the Windows system after buying a MacBook a few days later. The result of this is: I spent double the price and posted an Apple logo on the computer, which sounds very ironic.
has a very appropriate saying: macOS has huge advantages in the field of creation, but there are too few people who need to use computers to create, but these people have a high voice on the Internet. Exquisite, unpopular, and "talking too much", this contradictory situation has led to the fact that Apple computers have created a "flashy" image in people's hearts.
people who really need to use macOS and can exert their productivity only account for a very small number. This is the embarrassing situation of Apple computers. It is understandable that ordinary consumers reject Apple computers. Of course, if Apple can promote the maturity of the ARM ecosystem and make great efforts to improve Mac's shortcomings in science, engineering software and gaming fields, the situation will slowly reverse. But this day is not sure when it will come.
