// The mini program escaped with tens of millions of pre-sale funds //
First of all, Yiliango mini program received nearly tens of millions of pre-sale funds and ran away with the funds. issued a statement that can be said to be the most arrogant statement in history.
Yiliangou is doing a pre-sale business, and the pre-order price is 500-1000 cheaper than the official price of Apple , and promises that the official release date will start shipping. This made many consumers who were greedy for cheapness take the bait and prepay funds in advance. However, when the iPhone 14 was officially released and went to the backend to check their logistics information, they found that they had already "empty people" and there was no response to submitting a refund application.
Yiliangou affiliated company is Chongqing Yiliangou Electronic Technology Co., Ltd., which was established on July 28, 2022 with a registered capital of RMB 20 million, but the paid-up capital does not show that the legal representative Luo Xiaoyi has a business scope including electronic product sales, electronic components retail and information system integration services, etc., and is jointly held by Zhang Yuchuan and Shenzhen Kaisheng Technology Co., Ltd.
In other words, Chongqing Yiliango Electronic Technology Co., Ltd. has been established less than two months ago.
This time, Yiliango mini program e-commerce, suspected of fraud, is technically supported by WeMeng , which is one of the service providers of mini program e-commerce, and Tencent is its shareholder.
Normally, after the consumer pays, the funds will be transferred to the Tenpay supervision account. The funds will be transferred to the merchant account only after the consumer confirms receipt. But a person in the payment industry told "Finance Eleven" that merchants can apply for withdrawals in advance, "As long as you apply, you can mention it, because the regulator does not know whether the goods have been shipped or whether they have arrived."
determines whether the mini program needs to bear the legal responsibility of funds for . It is necessary to clarify the specific transaction model . Whether the transaction occurs in the mini program online store, or only the mini program is used as a traffic diversion tool, the actual trading scenario is elsewhere. If it is the former, the role of the mini program is the "platform operator" and should assume regulatory responsibilities. The victim can also sue the merchant and the platform operator as co-defendants.
htmlOn September 17, the reporter learned from the staff of Chongqing Market Supervision Administration that is involved in the fraud in the incident, and the public security department has intervened in the investigation. The relevant departments of the Chongqing Market Supervision Administration are assisting in the investigation. "We have been to the company's registered address." However, regarding whether the address has been empty, the staff said that due to the facts involved, it is impossible to disclose it for the time being.// Scalpers misjudged the market //
According to Apple Fan Home, on the morning of the 16th, the premium of the iPhone 14 Pro series was close to 2,000 yuan, and the price of the Pro Max was more than 2,000 yuan. However, in a few hours in the afternoon, it may be that due to the large number of goods arrived in the market, the market fell sharply in the afternoon, and iPhone 14 fell below the issue price. The most exaggerated thing about
is the iPhone 14 512G, which is 739 yuan lower than the official starting price. It is said that the wholesale price of 512G channel has even dropped to 7,850 yuan, a full drop of 850 yuan.
According to relevant channel traders, iPhone 14 has insufficient sincerity in upgrading, so it quickly breaks the issuance of in line with market expectations. The fundamental reason for the top 512G to break the issuance of
lies in the high premium. The difference between 256G and 512G is 1,800 yuan, which is actually a bit outrageous. Moreover, the price is close to the 256G version of iPhone 14Pro, so it is expected to quickly lose the price.In the view of scalpers, in the past years, the release of new iPhones has often been accompanied by the dilemma of being out of stock due to best-selling. Last year, due to the global supply chain crisis, the price was rising. Some scalpers said that they made more than 300,000 yuan in two months by selling iPhone13 last year.
However, scalpers obviously did not look at the problem with the eyes of keeping pace with the times. In just one year, from last year to this year, there have been obvious changes in the consumer mentality, mobile phone market conditions and the economic market environment under the repeated epidemic.
Judging from this year's market, due to the recurrence of the epidemic, people's consumption concepts have begun to become more rational. Many people are tight at hand and dare not spend money randomly. In addition, the current global economic growth rate has slowed down and consumers' desire to change phones has declined.
is also because it is difficult to make money during the epidemic, and scalpers have become more. Industry insiders revealed that the price collapse of iPhone 14 series this year has a lot to do with the increase in scalpers. In previous years, scalpers have been snatching mobile phones to sell to customers. Now scalpers are snatching mobile phones to mobile phones to mobile phone stores. There are fewer people buying mobile phones in the market, and more people selling mobile phones, it would be strange if the price does not collapse.
// iPhone 14 series polarization //
Overall, there is a serious polarization phenomenon within the iPhone 14 series. Judging from the reservation data of JD.com platform, the iPhone 14 Pro series is obviously more popular, while the iPhone 14 Plus that was favored before its release was "no one cared about".
Tianfeng International analyst Kuo Mingchi said that the pre-order results of iPhone 14 and iPhone 14 Plus are "bad", indicating that Apple's positioning of these two new standard models may have failed. Compared with the iPhone 13 Pro and iPhone 13 Pro Max, the pre-order results show a "neutral" and "good" trend.
Kuo Mingchi also predicts that if the demand for does not change after the launch, Apple may lower the shipment volume of the iPhone 14 and iPhone 14 Plus in November and after . The pre-sale results of the iPhone 14 Pro and iPhone 14 Pro Max do not mean that Apple will immediately increase its orders for Pro models. Apple will make a decision based on how long the strong demand for the Pro models can last during the recession. According to current pre-sale results, strong demand for Pro models will continue until at least November.
iPhone 14 Pro model with "Lingdong Island" design is not only equipped with Apple's latest chip A16, which greatly improves the camera function, but also changes the design language since iPhone X, which has a higher recognition level, allowing consumers to have an intuitive experience of the upgrade of the iPhone 14 series.
In terms of price, the starting price of the iPhone 13 Pro series was the same as the starting price when the iPhone 13 Pro series was released, the starting price of the iPhone 14 Pro is also $999, and the starting price of the iPhone 14 Pro Max is $1,099. The performance has been upgraded, but the price remains unchanged, which in turn has stimulated consumers' stronger demand for replacement.
htmlThe latest financial report released by Apple at the end of July showed that its revenue in the third quarter was US$83 billion, a year-on-year increase of 2%, but less than the increase of 36% in the same period last year and more than 8% in the previous quarter; earnings per share was US$1.20, a year-on-year decrease of 8%; net profit was US$19.44 billion, a year-on-year decrease of 10.6%.Among them, iPhone revenue was US$40.67 billion, exceeding market expectations of US$38.33 billion, a year-on-year increase of 3%. 's revenue in Greater China fell 1% to US$14.6 billion in the quarter, but it was still higher than market expectations.
(Wind comprehensive 21st Century Finance, China Securities Journal, ZAKER, Sina Finance, etc.)
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