The depreciation range of Apple phones has always been low. After the iterative product is released, the previous generation of flagship models will still have a premium. Today's data from SellCell institutions show that the depreciation range of the iPhone 14 standard version is different from the past.
The data collected by this agency shows that the depreciation of the iPhone 14 series models is more than twice that of the iPhone 13 series models. The depreciation of the new generation of flagship phones is even higher, which may be related to the fact that the iPhone 14 series has been exposed by users and digital bloggers since its release.
iPhone 13 series models have been released for more than a year. According to the data analysis of more than 40 suppliers, the agency found that the value of the iPhone 13 series models traded for new ones is 18.2%. For the iPhone 13 series Apple digital products that have added more than 13 flavors and no price increase, such a depreciation is within an acceptable range. The average value of the iPhone 14 series models, which have been on the market for only about half a month, has shrunk by as much as 38.4%, compared with the same period last year, it is as much as twice the depreciation of the iPhone 13 series.
: iPhone 14 and iPhone 14Plus are typical, and the value retention performance is the weakest. The iPhone 14 with a storage version of 512GB performed the worst, depreciating by 40.3%; for comparison, refer to the iPhone 13 mini released in the same period last year. Because the mini version has a single card and standby, the battery capacity is small and it is not favored by users, the iPhone 13 mini with a storage version of 512GB last year was launched for about half a month, and then the iPhone 13 with a depreciation of 27.2%. The depreciation of the
iPhone 14 Pro Max is only 19.6%, among which the depreciation of the iPhone 14 Pro Max with a storage version of 512GB was 18.2%, making it the best performing model in the iPhone 14 series.
