In the process of economic development, people's lives are getting higher and higher, and material demand is also growing, and all walks of life in our country are also developing vigorously with the growing demand. As we all know, China's economic takeoff began with reform and opening up. It was at this time that the market environment became more and more relaxed, the material demand in society continued to increase, and more and more companies and brands rose.
Speaking of household appliances, most people should be familiar with it. After all, whether it is a rural family or a urban residents, there will be more or less a variety of household appliances at home. For example, refrigerators, TVs, and air conditioners. my country's home appliance industry ushered in a golden stage of development after the reform and opening up. More and more domestic brands continue to occupy market share and even go abroad.
Refrigerator is an indispensable household appliance in people's daily life, and its brands are also diverse. . In the 1980s, four powerful refrigerator brands emerged in my country, namely Xinfei, Rongsheng , Meiling and Haier . , however, with the development of time, the fate of these four brands is extremely different. To this day, only one of the four major refrigerator brands was still in the first-tier domestic market, while the other three brands are quite sad.
In the current domestic home appliance market, Haier is a very well-known brand, and Haier, which starts with refrigerators, has also become a Fortune 500 company in the world. As Haier's pioneering product, refrigerators can go through 30 to 40 years of development, so the quality and performance of refrigerators will definitely be recognized by the market.
Not only that, in the process of Haier's development, it was not limited to one home appliance product. At that time, Haier brand refrigerators had already occupied a huge market share. After that, Haier Company was not complacent. On the contrary, through continuous innovation, it developed other appliance products, such as small appliances, water heaters, etc.
In addition to having a place in the household appliance industry, Haier covers a very wide business, including medical, logistics and other industries, Haier also has its layout. And according to relevant information, Haier has three companies waiting to go public in industries such as medical logistics. In this way, Haier's choice to expand its coverage of business is correct.
Haier's success is an undeniable fact, but in comparison, as a domestic large refrigerator brand in the 1980s, the development of the other three brands is sad. So what is the specific situation?
First of all, Xinfei's development is inseparable from Xinfei's leader at that time Liu Bingyin , but Xinfei's decline is also related to Liu Bingyin. In the 1980s, the brand Xinfei was officially established. Later, with the implementation of the policy of supporting the factory's military to civilians, Xinfei officially embarked on the development path of refrigerator factories.
As for the situation at that time, Liu Bingyin, the leader of Xinfei, did have certain foresight and courage. In order to improve the quality of Xinfei refrigerator , spent a lot of manpower and material resources to introduce foreign production lines . Moreover, before the product entered the market for , Liu Bingyin also had many strict requirements, and defective products were never allowed to enter the market for circulating.
It is precisely because of the importance of product quality and reasonable control of the market that Xinfei refrigerator has won a good reputation after entering the market. Against this background, the brand Xinfei has also developed rapidly and has once become a well-known trademark in China. However, Xinfei's glory did not last long. After Liu Bingyin passed away, Xinfei also went downhill.
In the early 21st century, state-owned enterprises ushered in restructuring, and Liu Bingyin also passed away, which led to Xinfei's company facing both internal leaderlessness and foreign-funded enterprises' eyeing. In the end, under double pressure, Xinfei refrigerator was acquired by foreign capital.
. Because foreign capital does not accurately grasp the consumption habits of domestic people, the quality of refrigerators produced by Xinfei has been greatly reduced. Over time, Xinfei refrigerators have been in constant losses. In 2017, Xinfei failed to support it and was acquired by Konka at the price of cabbage, becoming a sub-brand of Konka.
Secondly, as for Meiling, the similarity with Xinfei is that the rise and decline of Meiling's brand is also closely related to the boss at that time. Although the Meiling brand can still be seen occasionally in modern society, compared with the peak of Meiling's development, Meiling is currently inadequate. In the 1980s and 1990s, Meiling's market share in the entire domestic refrigerator industry should not be underestimated, and many consumers also gave many good comments to Meiling refrigerators.
In 1996, Meiling was officially listed in Shenzhen, and after its listing, Meiling's market value also increased to a certain extent, and the capital market made optimistic expectations for Meiling's later development. However, due to the death of Meiling's boss, many disputes arose within Meiling's company, and it was eventually acquired by Shunde Changhong, and Meiling's glory ended.
In addition, Rongsheng, like Xinfei, was founded in the 1980s, and the refrigerators it produced were also welcomed and recognized by the market. Not only did it become the four major refrigerator brands in the domestic market together with Xinfei, Meiling and Haier, Rongsheng also created good results in the top three sales for nine consecutive years. However, with the change of market demand and the changes in opportunities of the times, Rongsheng did not seize the development opportunities and ultimately could only embark on the road of being acquired by others.
Conclusion:
Through the above analysis, it can be seen that the reason why the decline of the three brands, Xinfei, Rongsheng and Meiling, is closely related to the death of their founder. It can be seen that the founder of a company has mastered the development direction and lifeline of the company. If the founder leaves at a critical period, even companies with development prospects may suffer a huge blow. The development path such as
is also a very good case for today's companies. In the operation of the company, there is no one who can grasp the overall situation. Only by establishing a corresponding leadership team can the company avoid the impact of losing key figures as much as possible.
Today's topic: 4 golden flowers in the refrigerator industry, what's going on now? 3 companies have changed hands, and only 1 company has become a first-tier brand
