Recommended verb: With the advancement and development of my country's science and technology, smartphones have begun to appear generally in our lives, and it is becoming more and more "addiction". Data analysis agency Newzoo shows that the Chinese market has more than 950 million smartphone users, which is larger than the total of , which ranks 2 to 4 in India, the United States and Indonesia.
At present, mobile phones have become an indispensable product for modern people. Most people cannot live without their mobile phones when eating, shopping, resting, chatting, watching TV and movies, playing games, ordering takeout, etc. So many people say: Modern people can not socialize or go out, but they must not have a mobile phone.
It can be seen from this that smartphones now seem to have reached the point of "controlling human behavior". Against this background, the mobile phone manufacturing industry has always been regarded as a sunrise industry.
However, in recent years, the smartphone industry has suddenly gone downhill. For example, the latest iPhone14 series launched in the mobile phone market has lost the lowest channel price, which is in great contrast to the iPhone13 series released last year. The price collapse of the iPhone14 series has also caused many scalpers to lose money.
In fact, it is not just Apple phones, but the sales of mobile phone brands that are currently ranked among the top in China are not optimistic.
Public information shows that since the Chinese mobile phone market reached its peak in 2016, mobile phone shipments have declined for four consecutive years.
According to a research report released by international data company IDC, in the second quarter of 2022, the shipments of China's smartphone market were about 67.2 million units, a year-on-year decrease of 14.7%; According to the data recently released by China Academy of Information and Communications Research, China's smartphone shipments in the first half of this year decreased by 21.7% year-on-year to 134 million units.
So, why don’t young people like to change their phones nowadays? There are 4 realistic reasons behind it.
The first reason: mobile phone technology upgrades are very slow, there is no need to change your phone.
It has to be said that in recent years, the speed of updating the mobile phone technology industry has become slower and slower. Unlike a few years ago, there were many dazzling black technologies every year, such as fingerprint unlocking, face-scanning, curved full-screen technology, etc.
However, when these technologies and functions have become "bad" and users find that it is difficult to impress them with new functions that will change their phones.
The mobile phone industry has made too little progress in recent years. Major mobile phone brands have released several new phones a year, but to sum up, they are all small updates. Either the pixels of the photo are improved, the processor is upgraded, and the screen is larger, and there is no big upgrade at all. Each phone simply changes its name and sets up a baby. Some even don’t bother changing the phone to make a mold. Instead, the price of the phone is getting more and more expensive.
Young people are not stupid either. This new machine is obviously a "cutting leeks" and most young people will not buy it.
The second reason: Mobile phones are no longer luxury goods.
In the past few years, many mobile phones were basically frantically bought by young people when new models were released, and the more expensive they were, the easier it was to sell. The main reason was that many young people were very proud of their face at that time, and most of the expensive mobile phones were to satisfy their face-saving projects. This is the same as rich people like to buy expensive luxury goods.
However, with the significant improvement of people's living standards, most people can afford a mobile phone worth several thousand yuan, so there is no saying that mobile phones are luxury goods.
The third reason: young people have no money.
As we all know, due to the impact of the epidemic, the overall economic environment in recent years has been bad. Young people find that the money they earn is not as easy to make as they used to be, and the cost of living is also increasing, which has enabled many young people to live a life of "save as they can". After all, it is not a big deal to change your phone one or two years later.
The fourth reason: Young people change their phones longer and longer.
A few years ago, young people generally changed their phones every 2 years, but now, many young people can use their phones for 3-6 years and do not intend to replace them with new phones at all.Therefore, the change in young people's attitude towards changing phones is also a major reason why mobile phones are becoming increasingly difficult to sell at present.
Conclusion: In response to the phenomenon that young people do not like to change their mobile phones, we believe that the biggest reason is actually the lack of technological innovation in the mobile phone industry. As long as mobile phone technology is in place, I believe many young people will change their mobile phones even if they have installment loans.
I wonder what you think about this?
