At 10:08 am on September 21, the Huawei Mate50 series will be officially launched on all channels. A reporter from Times Weekly visited offline stores in Shanghai and Guangzhou and found that the Mate50 series was selling hot, and the supply was tight at present, making it diffic

Source of this article: Times Weekly Author: Feng Xiaohui Qi Xin

Despite missing the high-end mobile phone market for two years, the first day of the Huawei Mate50 series was launched, and the enthusiasm of "pollen" to buy phones is still high.

At 10:08 am on September 21, the Huawei Mate50 series was officially launched on all channels. A reporter from Times Weekly visited offline stores in Shanghai and Guangzhou and found that the Mate50 series was selling hot, and the supply was tight at present, making it difficult to meet the needs of all consumers for purchases.

Guangzhou Huawei Smart Life Center • Yunmen NewPark Store Consumers are queuing up to buy it. Source: Photo provided by the company

The reporter learned from many offline physical stores in Guangzhou that the first batch of products are mainly Yaojin black models, and the streamer purple models are hard to find. Kunlun glass models are first provided to the first batch of ordering users. Currently, there is no offline stock.

"If you order now, you can get it before Double Eleven, and if you slow down, you need to wait until after New Year's Day." On September 21, Lin Chao (pseudonym), a clerk at a Huawei authorized experience store in Yuexiu District, Guangzhou, said that the short-term color number requires a long wait time.

"At present, all the Huawei Mate 50 series mobile phones in the store are not in stock and cannot be reserved." On the same day, a staff member of the Shanghai Huawei flagship store also told the Times Weekly reporter that at present, only some non-Kunlun glass versions of purple and black models are in stock. Consumers can add employees and wait for notifications on WeChat.

offline stores are out of stock

At 9:40 am on September 21, a reporter from the Times Weekly came to the Huawei Global Flagship Store on Nanjing East Road, Shanghai. Although it has not yet opened, there are already long queues at the store, gathering many consumers waiting to buy the machine.

The crowd queuing in front of Huawei's global flagship store on Nanjing East Road, Shanghai, source: Times Weekly reporter

Zhang Liang (pseudonym) who got the new phone told the Times Weekly reporter that since Huawei Mate7, he has been a loyal user of Huawei. On the first day of Mate50's launch, he was working nearby and took advantage of the time to buy the Huawei Mate50 Pro 512G purple model in the store. "The Kunlun glass has been ordered, so I can only choose a regular model that is in stock." Zhang Liang said.

Times Weekly reporter visited many offline physical stores in Shanghai and Guangzhou and found that the current supply of popular color models is in short supply.

In the Huawei flagship store in Shanghai, the Mate50 Kunlun glass model is not in stock and cannot be reserved.

Many offline physical stores in Guangzhou also reported that the first batch of Mate50 series only had a small amount of Yaojin black models. The two more popular colors, Liuguang Purple and Kunlun Xiaguang, were not in stock, and the arrival time of the second batch cannot be determined.

A staff member of a Huawei authorized experience store in Tianhe District, Guangzhou told the Times Weekly reporter that dozens of units of the Yaojin Black Mate 50 series were sold in the morning. In addition to booking the first batch of black models, there are currently only a dozen black models in the store.

"Maybe there will be no stock tomorrow." The clerk told the Times Weekly reporter that there are still more than 400 customers in the store booking new phones, "all of which are classic black, and it is still unclear whether there are purple and Kunlun Xiaguang.

Due to the high enthusiasm of consumers to purchase phones, the current volume of goods provided by Huawei's offline physical stores has not yet met the first batch of orders.

In a Huawei authorized experience store in Yuexiu District, Guangzhou, the Times Weekly reporter asked about ordering a 256GB model of the streaming purple Mate50. Lin Chao, the clerk of the store, said that the current streaming purple model has no supply in Guangdong, and the Kunlun Xiaguang model has been given priority to the first batch of ordering customers. There is currently no offline inventory. The supply and demand of new machines in

allow scalpers to see opportunities. At the entrance of the above-mentioned store, a reporter from Times Weekly saw many scalpers who had obtained their mobile phones and were looking for sellers to sell at a price increase.

Times Weekly reporter asked a scalper for a 256GB Huawei Mate50. The other party said he wanted to increase the price by 500 yuan. Both the Mate50 512G and the Mate50 Pro 256G need to increase the price by 1,000 yuan, and the Mate50 Pro 512G requires an increase of 1,500 yuan. In addition, different models of Kunlun Glass Edition require an additional price of 2,000 to 3,000 yuan, while Porsche version mobile phone requires an additional price of 6,000 yuan.

impacts the high-end market

Although Huawei has been absent from the high-end mobile phone market for two years, judging from the market reaction, the Mate50 series is still favored by consumers.

Since Huawei's shipments in the global mobile phone market fell rapidly in 2021, and withdrew from the top 5 Chinese mobile phone market in the second quarter of 2021, Huawei's smartphone business has encountered huge challenges.

After that, the saying "Huawei fell, Apple is full" has been frequently mentioned. With Huawei absent from the high-end mobile phone market, Apple's iPhone 13 series launched in 2021 was unmatched in the high-end mobile phone market, and it ushered in a hot sales that lasted for 9 months.

Despite this, Huawei did not "give up". Huawei's rotating chairman Xu Zhijun once solemnly stated that Huawei will not give up its mobile phone business, nor will it sell its mobile phone business. The return of the Mate50 series will also greatly help Huawei mobile business to meet challenges.

It is worth mentioning that the hot sales of Mate50 series are not only Huawei’s accumulated brand power over the years, but also because has sufficient support in product .

In terms of software, the entire Mate50 series is equipped with the latest Hongmeng 3.0 operating system. This year, Huawei’s Hongmeng ecosystem has been further expanded. According to data from the Ministry of Industry and Information Technology, Huawei’s Hongmeng operation installed capacity has exceeded 300 million units. Previously, Huawei officially stated that the installation capacity of Hongmeng system in 2023 is 1.23 billion units.

Source: Tuchuang Creative

On the basis of the Hongmeng 3.0 operating system, the Mate50 series supports satellite communication functions and is the world's first popular smartphone to support Beidou satellite messages. Previously, Huawei Consumer Business CEO O Yu Chengdong described it as "punching the sky upward". When the user is in an environment without ground network signal coverage, he can send text and location information through Changlian App.

"Huawei Mate50 series sells very well, which means that Huawei still occupies an important position in the hearts of Chinese consumers. It is still a representative of China's high-end smartphone brands and still has high market recognition." On September 21, senior engineer and strategic planning expert Yuan Bo told the Times Weekly reporter that technology is an important driving force for high-end consumers' purchases. Whether it is the satellite communications of Mate50 or the self-developed imaging system, it represents Huawei's technological innovation strength, and consumers are willing to pay for Huawei's technological research and development investment. Luo Youze, a researcher at

Star Map Finance Research Institute, believes that the release of the Mate50 series can prevent Huawei from being forgotten by the market in the smartphone terminal market, and is necessary to support the development of Huawei's consumer business.

"Huawei goes against the trend in the high-end market, which is of great significance to Huawei in brand building." Luo You said.