Many people think that the newly added AirPods anti-counterfeiting detection is Apple starts war against Huaqiangbei, hoping to use this to resist Huaqiangbei's fake TWS headphone products, But Apple's watermark of its own AirPods is more like a self-defense defense than offense.
Huaqiangbei cracks the pop-up warning of iOS 16. Apple may not care whether Huaqiangbei can crack the pop-up reminder, because to a certain extent, Apple's defensive purpose has been achieved.
Anti-counterfeiting pop-up window reminder
Genuine consciousness
First of all, it is genuine consciousness. Apple has expressed its attitude in the update of the large version of iOS 16. Pop-up windows are not afraid of pop-ups on mobile phone screens of a square inch size, but are afraid of pop-ups on people's hearts.
Huaqiangbei may be able to crack the pop-up window on the screen, but the "pop-up window" in my heart can never be cracked. The anti-counterfeiting pop-up window of iOS 16 is not the real intention to attack third-party counterfeiting and shoddy products. The emphasis and statement on forming authenticity is the real purpose. The real purpose of imprinting the original impression into people's hearts may be more powerful than strong conflicts and oppositions.
uses defense instead of attack, and softens hardness
Some people may worry about whether Apple will restrict the counterfeit AirPods in Huaqiangbei in the future. I don't think so, and the probability is extremely low, basically impossible. involves a relatively serious problem here, monopoly behavior.
Huaqiangbei’s fake AirPods is a third-party TWS product dressed in the outerwear of AirPods. As long as it is a headset product that can meet the latest Bluetooth 5.3 transmission standard, it can theoretically be connected to the iPhone.
If Apple adopts exclusive functional restrictions in the system, such as the function opening can be opened through Apple's identification, then Apple is not going to war with Huaqiangbei, but is going to war with the entire third-party TWS headphone manufacturer, suspected of antitrust regulations, Apple will not do such stupid things. To take a step back, noise reduction is only a hardware function, and the system's hardware limitations are always limited.
However, it does not mean that Apple only knows how to defend and let such behavior be. There is an interesting feature update on iOS 16 - personalized spatial audio.
As the first batch of Apple fans who updated iOS 16 and hold AirPods Pro and AirPods Max, the personalized space audio left a deep impression on me. After identification through the overall scanning of the head and ears, personalized spatial audio can be turned on. Personalized spatial audio on
iOS 16
Although I am not a professional headphone enthusiast, I can still find the difference in sound quality in high-intensity headphones. After turning on personalized spatial audio, the overall three-dimensionality and immersion of the music have been significantly improved, especially in low-frequency diving. To put it more simply and easily understand, that is, the sense of "moving and hitting" has been enhanced, and the overall listening experience has reached a higher level.
Space audio
Apple has achieved sound quality improvement at the system software level, and with the industry's leading spatial audio technology, it has basically formed a solid technical barrier, which is hard to match for counterfeit products.
Apple's attitude is also very direct. The function of personalized audio is just the beginning, and users will have two choices in the future. First, just listen to music cheaply, and the affordable route in Huaqiangbei; second, pay attention to sound quality and pursue a better listening experience, your own products and high-quality third-party route.
The software level improves technical barriers based on the system adaptation function, and the hardware level of H series chips are constantly improving. With both soft and hard work, Huaqiangbei will be more and more difficult to imitate AirPods. Under the impeccable barrier, Apple's softness overcomes hardness and makes the imitation of Huaqiang and Beiqiu self-defeating is likely to become a reality.
AirPods Pro H1 chip
For ordinary consumers, the addition of iOS 16 anti-counterfeiting pop-ups is undoubtedly a good thing. Currently, fake headphones on the market are difficult to distinguish between true and false, and if you are not careful, you may fail. The way to query authentic products is also quite cumbersome for digital newbies. Searching the serial number + checking the warranty date may be a bit difficult. Nowadays, pop-up anti-counterfeiting inspection has become another more direct method of identification. I naturally raise my hand to agree with this behavior of protecting consumer rights.
However, the life of Huaqiangbei high-quality imitation AirPods is not as easy as before. Apple's defense instead of offense is really a bit like a soldier without fighting.
