In more than a month, the 2022 Qatar World Cup, which has been long-awaited by world fans, is about to open, and the business competition surrounding this global sports feast has already started in advance. Recently, the official sponsor of this World Cup Rongsheng Refrigerator officially released the 2022 Qatar World Cup game strategy "Picture fresh and hit an unpopular" with nine benefits such as "Please guess the unexpected event, unpopular wishes to realize the dream, and challenge the Guinness World Record", aiming to bring a double feast for football sports events and the upgrading of home appliance consumption.
The "fresh" characteristics of refrigerator products collide with the "upset" fun of the World Cup. In the eyes of the home appliance circle, it must be an unprecedented experience for fans and consumers. For Rongsheng Refrigerator, after sponsoring 2016 and 2021 European Cup , it has formed an indissoluble bond with "football". From its debut in the 2018 World Cup to this time working with Qatar World Cup, Rongsheng continues to focus on sports marketing to show corporate strength, and continues to deepen the value resonance between brands and international events, allowing the world to see the power of Chinese brands.
9 benefits are coming, creating a double feast for football and home appliances
The World Cup interactive mini program "Ruan Rongrong" built by Rongsheng, guess the unexpected events and daily tasks and points, you can have the opportunity to win the World Cup custom prize, and you can also sprint for the free prize; on the Douyin platform, you can participate in the #I Plant the Lawn for the World Cup Challenge the Guinness World Records activity; a Rongsheng Football Team is composed of talk show experts, professional football commentators, and well-known bloggers, and comment on the World Cup sharply.
offline stores participate in the "Holding Unpopular" game interaction. Hug Rongsheng refrigerator can easily win prizes around the World Cup, and you can also get a direct purchase benefit of 288 yuan after successful challenge; start the fan bus passing through 12 cities and covering the five core cities of the World Cup theme outdoor display event; the World Cup period coincides with Rongsheng's 39th birthday. Taking this opportunity, Rongsheng has reached consumers online and offline in all aspects, and users only make their wishes, Rongsheng helps you achieve... At the 2022 Qatar World Cup gameplay guide press conference, Li Qiang, vice president of Hisense Refrigerator and vice president of China Marketing Headquarters, told a series of activities and benefits. From online to offline, from product welfare discounts to interaction with users, from fan carnival to national participation, taking advantage of the World Cup, Rongsheng Refrigerator is performing a new posture of "fancy fans", making this football event not only an event for professional fans, but also a grand event for national carnival.
Before this, Rongsheng Refrigerator, the official designated refrigerator of the World Cup, has released a number of customized products for the World Cup. This time, there are two series of four champion products participating in the event: For example, Rongsheng WILL559 stainless steel uniform temperature refrigerator, equipped with the brand new "WILL natural freshness system", bringing the experience of fresh ingredients in the refrigerator for 7 days; at the same time, the new water blue light series with the World Cup customized LOGO printed with four-dimensional purification of space and refrigeration and freezing, will not only become the "standard" refrigerator for fans, but also protect the healthy and quality life of the whole family.
When the players on the green field stage a battle of the gods, the Rongsheng refrigerator off the field is even more incredible in the welfare battlefield of major retail and social platforms. In the 2022 Qatar World Cup, Rongsheng Refrigerator will surely "borrow the ball to break the circle" and sound a new clarion call for the new generation of healthy and fresh life.
Innovation Sports marketing , creating a double harvest of market and brands
Football has always been one of the most influential sports events in the world. Whether it is Samsung , LG, or Panisho , Sony , Sony , all of which have achieved the continuous outreach of brands, products and markets in the global market with the help of sports events. As early as 2016, Xiang Shin’s refrigerator was associated with “football”. That year, Rongsheng Refrigerator's slogan surrounded the European Cup, and the "Rongsheng Barb" of Swiss star Shaqili made Rongsheng Refrigerator "fame with one goal".In the 2021 European Cup, the slogan of "Rongsheng Refrigerator, Fresh Farm Expert" appeared on the green field, once again leaving the mark of the shining world of Chinese brands.
This year's World Cup in Qatar is the first time in history to be held in Qatar and Middle East countries, and it is also the second World Cup football event held in Asia. In addition, this is the last World Cup event that 32 teams participated in, and will also put a successful end to the World Cup journey of top stars such as C Ronaldo , Messi , Neymar . Therefore, it has attracted much attention from the world since the beginning of preparations for this World Cup.
Rongsheng refrigerator is also full of energy, aiming to use football as a starting point and sports events as a breakthrough point in the circle, not only seize sales in the terminal market but also complete the upgrade of its brand image again. In the view of the home appliance circle, the launch of champion products and multiple benefits and activities of the event can fully transform consumers' love for the event into favor of the brand and activate a market consumption boom. With the continuous support of strong technology, Rongsheng will also usher in a round of upgrades and detonations of brands, products and markets in the refrigerator market.
At the same time, Rongsheng Refrigerator, which has two experiences in sponsoring the European Cup, has long created and practiced its own "methodology" at the sports marketing level. That is, what resonates with users not only brings a healthy, intelligent and quality lifestyle, but also allows users to feel more possibilities for brand innovation. Joining hands with the World Cup is essentially a stage for Rongsheng to unleash the brand's strength. From the European Cup to the World Cup, the recognition of Rongsheng brand by many top international events is a microcosm of Rongsheng's brand's youthful and global vision, and it also witnesses the growth and future of a Chinese brand.
2022 World Cup, behind passion and dreams, Rongsheng Refrigerator is creating an immersive feast for football and a fresh family life for us. Next, with the launch of the World Cup marketing ceremony, let’s look forward to and welcome the 2022 World Cup time of Rongsheng Refrigerator!
