Reporter丨Xiaomin Trainee丨Produced by Tu Ling丨Aotou Finance (theSankei) Xiaobawang learning machine has become a "game console", and the little genius children's tablet is "involved in pornography". Where should we start? Recently, the Consumers Association of Beijing, Tianjin and

Reporter丨Xiaomin Trainee丨Tu Ling

Produced by Aotou Finance (theSankei)

Xiaobawang learning machine has become a "game console", and the little genius children's tablet is "involved in pornography". Where should we start?

Recently, the Consumers Association of Beijing, Tianjin and Hebei jointly interviewed the genius . Moreover, the Cyberspace Administration of China organized a two-month special operation, focusing on platforms such as children’s smart devices, to focus on solving chaos involving minors.

Aotou Finance found that Little Genius is more famous for its children’s phone watch, but some teachers believe that it has become a tool for comparison among children and has been banned in many schools.

In the Tmall complaints, there are also many complaints about the little genius children's phone watch, among which "malicious deductions" have become the focus.

Business Godfather" Duan Yongping Influenced two generations

Children are the future and hope of the motherland.

Recently, some consumers reported that some games, comics and other apps downloaded from the Little Genius T1 children's tablet app store contain pornography, blood, and violence

On July 18, Beijing Consumers Association, Tianjin Consumers Association, and Hebei Provincial Consumer Rights Protection Committee (hereinafter referred to as the three consumer associations) jointly held an interview. Guangdong Little Talent Technology Co., Ltd. (referred to as "Little Talent")

The Consumers Association of the three regions found out through the "sales outlets" announced by the Xiaotian T1 children's tablet computer that there are approximately 445 sales outlets in the Beijing-Tianjin-Hebei region. Among them, 149 are in Beijing, 75 in Tianjin, and 221 in Hebei Province. It is inferred that the sales volume of the tablet computer involved is relatively large in the three places.

During the interview, the secretaries-general of the Consumers Association of the three places questioned Xiaocai respectively on relevant issues. An inquiry was made and a "Letter of Inquiry" was issued to Xiaocai, requiring him to respond to eight questions before July 28.

Many people born in the 1980s will have the impression that they clamored their parents to buy a Xiaocai when they were young. Learning machine, the reason is for "learning", but in the end it became a game machine.

Nowadays, all those born in the 1980s are parents, but they never imagined that today's little genius tablets have more harmful effects on children than they did in the past. Big, and this is all related to one person, his name is Duan Yongping.

The little genius is also related to Duan Yongping, the founder of OPPO Chen Mingyong, the founder of VIVO Shen Wei, and Bubugao. (00225.SZ) CEO Jin Zhijiang and Pinduoduo founder Huang Zheng are known as Duan Yongping’s “Four Disciples”, which shows his transcendent status in the business world

In 1988, Duan Yongping took over a loss-making small business under Yihua Group. Factory. Soon, he led the production of Xiaobawang game console , which became popular all over the country and helped Yihua Group get out of losses. In 1995, Duan Yongping resigned from Xiaobawang and founded BBK. Chen Mingyong and others also left with him. Shen Wei et al.

In 2008, Jingji intended to sell the Xiaotianzi brand, and BBK entrusted a third party to negotiate again, and the result was successful.

At the end of 2010, Xiaocai Tian launched the "Xiao Tiancai" early education machine for the first time, but did not launch large-scale publicity. Before 2014, the cumulative sales of Xiaocai Tiancai were around 2 million units.

In 2015, BBK discovered the category of children’s phone watches. Beginning in May of the same year, Xiaocai mobilized all the advertising budget, coupled with years of channel accumulation, the brand quickly grew in volume.

Available data shows that as of December 2020, the cumulative sales of Xiaotiantian phone watch exceeded 20 million units.

Compared with children's tablet computer , Xiaocai Tian is more famous for children's phone watches. Therefore, this "pornographic crisis" has a huge impact on the company's brand, but has a small impact on operations.

Children form comparisons, and parents follow suit and buy

However, behind the gorgeous sales data of the Little Genius Phone Watch lies the "brilliant" marketing techniques.

Teacher Li from a primary school in Beijing told Aotou Finance that almost every child now has a phone and watch, mostly from the Little Genius brand, which has become a social tool.

"The most important thing is that Xiaotianzi has two models with and without flip function. This has also formed a comparison. Primary school students think that the one with flip function is more advanced and they are happy to show off." Teacher Li said.

On the official website of Xiaocai Tiancai, phone watches are divided into two categories: flip series and regular series. The flip series has three models: Z6A, Z7A and Z8, and the regular series has several models: D1S, D2, D3, Q1A, Q2 and Z5A. .

In terms of price, the price of Z8 is as high as 1,998 yuan, the price of the flip series is more than 1,000 yuan, and the price of the regular series is less than 1,000 yuan. The most expensive Z5A is priced at 798 yuan.

"If you buy a cheap one, your children will be "discriminated" at school. If you buy an expensive one for only 2,000 yuan, which is the price of a mobile phone, parents are often in a dilemma." Teacher Li said that the biggest use of children's phone watches is Positioning function, but most children do not have safety problems in school, and there is no safety problem even if parents pick them up after school. Now the school has banned phones and watches from being brought to campus.

A parent of a 10-year-old child told Aotou Finance, "This is entirely to satisfy the child's vanity. Of course, we are also following suit."

Some parents also said that they would wear a phone watch when their children attend extracurricular training classes. We don’t use them, but we can’t avoid the comparison between children about phones and watches.

As the function of Xiaocai Tiancai’s phone watch continues to be updated, more and more apps can be downloaded in the app store, including various online games.

On the Tmall complaint platform, the most common complaint about the Xiaotiantian phone watch is "malicious deductions".

A consumer complained that he inexplicably received a text message from the Xiaotiancai Application Center deducting money for no reason: "Your last number 1179 card quick payment expenditure (Consumer Tenpay - Xiaotiancai Application Center) at 09:51 on June 30 was 39.90 yuan." information.

Xiaocai Tian’s official Weibo responded that there is no direct payment entrance on the Xiaocai Tian phone watch. Alipay in the watch can only be used for daily payment by the baby. To purchase paid content, you need to use the parent’s mobile phone to scan the QR code to pay. It is recommended that you confirm the parent’s WeChat, parent Alipay Whether password-free payment is enabled.

Little Genius Phone Watch has a built-in game Tommy Cat. On the premise that the parent’s mobile phone text messages and WeChat bound to the children’s watch do not have any contact records and authorization, it will pass the parent’s same number in batches starting from June 12, 2022. WeChat Pay charges a total of 467 yuan. Parents checked WeChat Pay today and found out that the game operator could not be contacted.

Xiaocai Tiancai’s official Weibo reply was exactly the same as the previous consumer’s complaint.

A consumer even complained about it on Tmall. He accidentally found out that there was a consumption detail. The child took my mobile phone and clicked on the mobile Xiaotiantian app. As a result, malicious deductions were made by the system's own application center. There was no (and) no Reminder, there is no SMS notification. I am very sad about this malicious deduction. As a small genius and old user, I hope there will be a good result.

It is understood that on July 18, the Central Cyberspace Administration of China will organize a two-month special operation to focus on short video live broadcasts, social networking, learning apps, online games, e-commerce, and children that are frequently used by minors. Platforms such as smart devices focus on solving chaos involving minors.