Apple Every summer, back-to-school activities are held. However, in recent years, the intensity of Apple’s back-to-school season activities has been continuously tightened, and the appeal is not as attractive as before. Let’s take a look at what’s wrong with Apple’s back-to-school activities this year.
Let’s first talk about the value of gifts. Apple's Beats Solo 3 costs 1,600 yuan, Beats Studio 3 costs 2,700 yuan, and AirPods (second generation, wired charging version) only costs a thousand yuan. Now that AirPods (third generation) are out, Apple has not given away the latest product. , but chose the second generation of AirPods. Compared with the previous Beats headphones , Apple can be said to have controlled costs to the extreme, and the benefits received by consumers have dropped significantly.
This is not the end, Apple dug a lot of traps when giving away AirPods. AirPods (second generation, wired charging version) is a product released three years ago. I believe that many people who often use Apple already have it and want the latest AirPods (third generation) or the AirPods Pro with active noise reduction. . Apple has captured the psychology of consumers and allows buyers to exchange for better products by paying the price difference.
However, the exchange price is very deceiving. If you exchange for AirPods (third generation), you need to add 400 yuan. If you exchange for AirPods Pro, you need to add 1,000 yuan. You must know that it only costs 1,369 yuan to directly buy a brand new AirPods Pro from a certain platform. If you can accept foreign versions, it only costs 1,229 yuan. Is this an admission that your AirPods (second generation, wired charging version) are currently only worth 1,369 yuan? Two or three hundred yuan?
What’s more important is that exchanging AirPods (second generation, wired charging version) for AirPods Pro last year only cost 753 yuan, but now it costs 1,000 yuan. It is simply very unreasonable. Not only has time not devalued Apple, but it has also devalued it. It adds value to
. This wave of operations by Apple simply treats consumers as fools and lacks sincerity.
Let’s talk about the gift conditions. Since the price of iPad basic model and iPad mini is too low, if Apple gives away headphones, the cost will indeed not be worth it. But last year, if you bought Mac mini, you could get a pair of headphones. But this year, if you buy a Mac mini, you will no longer receive headphones. This wave of operations by Apple has given people a arrogant mentality that if they buy cheap products, they are not worthy of using AirPods. It is no longer possible to take advantage of Apple.
In recent years, relying on its leading advantage, Apple’s attitude has become more and more tough, and its discounts to consumers have become less and less. It used to be as good as 3,701 yuan for iPad Air (third generation) + Beats Solo 3. I'm afraid it will never happen again. For consumers, we should also be more rational. If you don’t really want to use an iPad or Mac, you should control your consumption desires.
