Domestic mobile phones like to crush the iPhone based on parameters, but in actual use they are not as good as the iPhone. In fact, another reason is that domestic mobile phones depreciate too fast, which makes consumers even less willing to buy domestic mobile phones.
A cost-effective domestic brand recently launched a new high-end mobile phone. However, not many people paid attention to its new high-end mobile phone. Consumers did pay attention to its flagship mobile phone 11Pro released last year. The current price of this mobile phone is as low as more than 2,800 yuan. Compared with last year’s launch price of 5,999 yuan, the value has depreciated by half in more than a year. No wonder consumers complain that buying domestic mobile phones is just for fun.
It is reported that this domestic mobile phone is equipped with Qualcomm Snapdragon 888 chip, supports IP68 waterproof, and Samsung AMOLED screen. It is a top configuration in every aspect. However, the Android chip is now two generations behind and Apple , plus Qualcomm Both generations of chips have heating problems, so the parameters crush Apple's, which is just bragging for domestic mobile phones.
Consumers generally believe that domestic mobile phones are not worth 6,000 yuan, resulting in very few sales. In desperation, the company had to cut the price by half and sell them off in more than a year to clear inventory. In fact, the depreciation rate of domestic high-end and low-end mobile phones is very fast. They depreciate by half in one year and almost no second-hand mobile phone dealers can be found in three years.
In comparison, the iPhone12 released in 2020 was priced at 6,299 yuan. Today, the price is still as high as 4,999 yuan, which has only dropped by 20% in the past two years; in the second-hand market, the iPhone’s depreciation rate is also much lower than that of domestic mobile phones. The iPhone 12 is still priced at 3,300 yuan in the second-hand market, and the domestic mobile phone is as low as 2,000 yuan in the second-hand market. The rapid depreciation of domestic mobile phones has caused consumers to hesitate when purchasing domestic mobile phones. More consumers choose iPhones with high value retention rates.
The rapid depreciation of domestic mobile phones is actually caused by domestic mobile phones themselves. Their mobile phone styles iterate very quickly. The flagship mobile phone basically has one model in the first half of the year and another in the second half of the year, while the mid-to-low-end mobile phones are updated almost every month. Launching a model and iterating so quickly is actually the frustration of domestic mobile phones. Otherwise, it will be difficult to maintain the popularity of the brand.
The reason for the rapid iteration of domestic mobile phones is also the promotion of chip companies. Nowadays, Android chips are basically the same in the first half of the year, and they will be upgraded and launched with improved chips in the second half of the year. Driven by chip companies, domestic mobile phone brands have no choice but to Iterate in their footsteps.
Once again, Android phones are indeed not durable. The shortcomings of the Android system itself cause it to become severely laggy after two or three years of use. This is because domestic mobile phone brands have crammed too many applications into the Android system, causing the Android system to remain bloated. This is also As a result, domestic mobile phones cannot maintain a relatively smooth system like the iPhone for 8 years.
Various reasons have led to the rapid depreciation of domestic mobile phones. In contrast, Apple only releases mobile phones once a year. Apple strictly controls the price system to maintain the price gap between new and old iPhones, and will not drop in price like a cliff like domestic mobile phones. , as a result, the iPhone has a higher value retention rate, and second-hand mobile phone dealers are more willing to purchase iPhones.
Under such circumstances, the iPhone is becoming increasingly popular among consumers. The new iPhone is embraced by wealthy users, while the old iPhone has become the choice of the poor. As a result, the iPhone accounts for half of the second-hand mobile phone market, while few people care about domestic second-hand mobile phones. Most second-hand domestic mobile phones are sitting in consumers’ homes gathering dust.
