In the field of home appliances, Gree has always been an industry leader. Whether it is air conditioners or other small home appliances, they are very popular among consumers. For example, the fan products launched by Gree have achieved high sales recently.
The author noticed that a high-quality fan launched by Gree has achieved high sales recently. sold more than 210,000 units in 30 days, ranking first on the JD.com fan best-selling list. has become a veritable fan. Fan hot model.
The fan I am talking about is Gree fan FS-3015h7. This is a floor fan priced at only a hundred yuan. The price of is basically over a hundred yuan. Although the price is very cheap, the design and design of the fan There is no ambiguity at all about the materials used.
First of all, in terms of appearance design, Gree fans use a pure white body that is loved by consumers. The biggest advantage of this color matching is that it can better integrate into the home environment and can be used in any scene.
Then Gree fans adopt the ultra-practical "desktop dual-use" solution. is compared to fans with the same price of 100 yuan on the market, which can be used either on the floor or on the bench, and the scope of application is limited.
Secondly, in terms of materials, Gree’s biggest advantage is the kindness of materials used. For example, Gree air conditioner uses solid materials, so Dong Mingzhu dares to announce a 10-year warranty for the whole machine, so that consumers can buy and use it with confidence. Others Manufacturers have no confidence to follow up.
Gree's kind materials are also reflected in this fan. Although is only a fan priced at 100 yuan, it still uses a more expensive copper core motor. is more stable and durable than the aluminum core motor used in many 100 yuan fans.
It is precisely because of its excellent appearance, thickness of materials and cheap price that this Gree fan has always maintained high popularity and is very popular among consumers. It has also been able to rank first in fan sales for more than half a month.
However, such a best-selling Gree fan is now facing a strong challenge. The manufacturer challenging Gree is not a familiar traditional home appliance manufacturer, but Xiaomi whose main business is mobile phones.
The Mijia fan launched by Xiaomi has become an equally best-selling product. It is currently ranked in the top three on the best-selling list, with more than 100,000 units sold in 30 days. Although the sales volume of is lower than that of Gree, its sales The gap is already very small.
Because Gree fans are priced at 100 yuan, while Mijia fans are priced at 200 yuan. The price of is basically doubled, so the sales volume of Mijia fans with only half of the sales is actually similar to that of Gree fans. of.
It is precisely for this reason that the gap between Gree and Xiaomi is getting wider and wider. Although Dong Mingzhu won the first half of the "billion bet", he lost the entire future.
Because in 2013, Xiaomi's total revenue was 26.5 billion yuan, and Gree had 120 billion yuan at that time. But by in 2021, Xiaomi's revenue has grown to 328.3 billion yuan, while Gree only had 189.6 billion yuan. .
So Dong Mingzhu and Lei Jun’s previous “billion bet”, Dong Mingzhu won the first half, and Lei Jun won the future, Xiaomi can grow so fast because it has achieved outstanding results in various fields. Achievements, including Gree’s home appliances main battlefield.
This Mijia fan is a typical case. Although the sales volume of is not as high as Gree, its sales volume is basically the same as Gree. This is why Xiaomi's revenue can completely crush Gree.
Mijia fans are so popular not because their overall performance is much better than Gree's, but because Mijia fans support networking. can be intelligently controlled through mobile APP, Xiaoai classmates, etc., so it is loved by many young people.
In contrast, although the Gree fans with traditional rotary switches are cheap, they are not very friendly to young people who pursue intelligence. Under such circumstances, Mijia fans seem to be the safest choice.
As Xiaomi develops its efforts in more home appliance fields, the challenges faced by Gree will inevitably become stronger and stronger, and the revenue gap between the two parties may further widen in the future.
So if you were asked to make a choice, would you choose the traditionally controlled Gree fan or the intelligently controlled Mijia fan? Welcome to comment, like, share and share your views on the two companies!
