Apple is finally going to use a periscope telephoto lens. Although it will have to wait until 2023, and although only the iPhone 15 Pro Max will be launched first, it is good news after all. 01 iPhone and periscope telephoto lens The periscope telephoto lens relies on a prism tha

Apple will finally use the periscope telephoto lens . Although it will have to wait until 2023, and although only the iPhone 15 Pro Max will be launched, it is good news after all.

01 iPhone and periscope telephoto lens

The periscope telephoto lens relies on a prism, which prism reflects light at a 90-degree angle onto the built-in lens. This makes the lens much longer than a telephoto lens, resulting in a better optical zoom effect.

For example, the telephoto lens of iPhone13 Pro can only provide 3x optical zoom and 15x digital zoom. Equipped with a periscope lens, the Samsung Galaxy S22 Ultra can achieve 10x optical zoom and up to 100x digital zoom.

Tianfeng International analyst Ming-Chi Kuo revealed that the periscope telephoto lens used in the iPhone 15 Pro Max uses a 1/3" 12MP sensor, f/2.8 aperture, supports sensor-shift optical image stabilization , and up to 6x optical zoom. .

Analysts revealed that by 2024, the iPhone 16 Pro models will use the same periscope lens as the iPhone 15 Pro Max.

02 Apple’s “Pro Max” strategy

The iPhone Pro Max model will always have some exclusive features.

For example, iPhone 6 Plus has exclusive optical image stabilization; iPhone 7 Plus has exclusive rear dual cameras; iPhone 12 Pro Max is the first to feature sensor displacement optical image stabilization, and the telephoto lens has exclusive 2.5x optical zoom.

On iPhone 13, Apple has temporarily abandoned the "Pro Max" strategy. The iPhone 13 Pro and Pro Max have the same imaging system.

According to data, the price of an ordinary camera module is between US$1.5 and US$2, while the price of a periscope lens module may be Up to US$15. The return of the "Pro Max" strategy to iPhone 15 will make the price of iPhone Pro Max more reasonable.

03 It is difficult to increase the price, but it is not difficult.

In the environment of inflation and rising logistics costs, rumors of Apple's price increase have been circulating. Embarrassingly, the mobile phone market is facing the real problem of declining consumer desire to buy phones.

In the past two years, Apple has repeatedly released coupons during shopping festivals, which has attracted a large number of users and is not conducive to stabilizing new user groups.

It is necessary to increase or not.

Then, the most effective way seems to be to increase the price of high-end models and maintain a small adjustment for basic models.

Judging from the exposed information, this adjustment will begin. Starting with the iPhone 14 series, iPhone 14 Pro and Pro Max will exclusively use the A16 chip. In addition, the two phones will also use a standard 48-megapixel Bayer array. By the way, these two phones will also feature exclusive pill-shaped punch-hole designs.

Such a strategy may prevent the basic model from widening the gap with the previous generation. Maybe by the fourth quarter of this year, iPhone 13 will become the "most fragrant" iPhone.