According to the latest data released by Counterpoint, global smartphone sales in the first quarter of 2022 are not optimistic, falling 7% year-on-year. The performance of the domestic market was particularly severe, with a decline of 14%, much higher than the global decline.
In fact, this is not the first time the global smartphone market has declined. After reaching its peak in 2016, it has declined for five consecutive years, and in 2020 it hit a new low.
Although there will be recovery growth in 2021, it still has not returned to the level before the epidemic.
Even so, China is still the world's largest smartphone market. In the first quarter, smartphone shipments in the domestic market were 74.2 million units, accounting for 22.6% of the global share.
In the first quarter of this year, what is the market share of each brand in the domestic mobile phone market?
vivo still ranks first in the domestic market with a share of 19.7%, followed by oppo (18%), Apple (17.9%), Honor (16.9%), Xiaomi (14.9%), Huawei (6.2 %), , realme (2.6%), and other brands 3.8%.
It can be seen from the above data that the domestic mobile phone market presents a pattern of seven heroes competing for hegemony. Among these seven brands, except for Apple, which is an American brand, the other six are all domestic brands.
If compared with the sales volume of the same period last year, these 7 mobile phone brands have become differentiated, with 3 of them having an increase in market share and 4 of them having a decrease.
Let’s analyze these three rising mobile phone brands, namely Apple, Honor, and Realme (realme).
Apple ranks third in sales in the domestic market, with a sharp year-on-year increase in the first quarter of 2022
Although Sino-US relations have been a bit tense in recent years, this has not affected the Chinese people's love for Apple mobile phones at all. Every time Apple launches a new phone, there will be queues all night long in various places.
Moreover, Apple’s mobile phone models are relatively single, and they basically rely on one model to dominate the world. This is also an alternative among global mobile phone brands.
With the rise of domestic mobile phone brands in recent years, Apple’s market share in China has begun to decline. However, as a synonym for high-end models, Apple’s ability to gain the top three shares in the Chinese market is still the biggest obstacle to the high-end development of domestic mobile phones.
According to data from Counterpoint, sales of Apple mobile phones in the Chinese market increased by 3.2 percentage points in the first quarter compared with the same period last year. The main reason for the sharp year-on-year increase in
is that the domestic sales of the new models iPhone13 series have reached a new high.
Honor has skyrocketed. After Huawei cut off its tail to survive, Honor blazed a trail
2022 is destined to be the year of glory for Honor mobile phones. According to data released by Canalys, domestic sales of Honor mobile phones exceeded 15 million units in the first quarter of this year, taking the first place. Although the data of
Counterpoint is somewhat different from that of Canalys, it is an indisputable fact that Honor’s sales have soared this year.
Honor was originally a brand of Huawei. With the U.S. sanctions against Huawei mobile phones, Huawei mobile phone was in trouble and had to cut off its tail to survive and make Honor independent.
took advantage of the technical, channel and brand advantages of Huawei mobile phones. Honor finally lived up to expectations and survived in the fierce competition in the domestic mobile phone market.
has also shown strong vitality. Although it is not yet among the top five global mobile phone brands, it can already keep pace with vivo, oppo, Xiaomi and other brands in China.
realme mobile phone is flying against the wind. It is a young brand and its market share is steadily increasing
If we say that among the seven domestic mobile phone giants competing for hegemony, the top six are all mobile phone brands that everyone is very familiar with. So the seventh-ranked realme phone may be a bit unfamiliar to some people.
is a young mobile phone brand established in 2018. Its concept is to create mobile phones more suitable for young people.
Against the background of the decline of the entire mobile phone market, why can realme mobile phones grow against the wind and continue to increase its market share? The secret is technological innovation.
In the first half of this year, Realme Mobile launched the world’s first light-speed charging technology, which increased the fast charging power to 150W, solving the shortcomings of 5G smartphones.
Realme mobile phones are still making an impact on high-end. In July, they launched the new flagship model Realme GT2 Master Discovery Edition. How many highlights does this new model have?
Realme GT2 Master Exploration Edition continues to adopt the master-level design language. The back cover is made of environmentally friendly regenerated plain leather, which ensures comfort without leaving fingerprint marks. The
glass version uses MSI Ice AG technology, which ensures a silky smooth touch and a cool feeling.
also abandoned the monotonous black and white design of most mobile phones and launched a milky white color with a golden texture in the white.
From the appearance, this mobile phone lives up to the name of the master and can be described as very unique.
Second, super configuration, e-sports-level performance
Realme GT2 Master Discovery Edition is equipped with Snapdragon 8+ processor, and is also equipped with the world's first X7 independent graphics chip. Passed the AnTuTu test with a score of 1,056,779 points. The stereoscopic display effect is also very good, with a 3D Mark score of 10,454 points, which is very good among similar models.
GT2 Master Discovery Edition uses a 5000mAh large-capacity battery, but the overall weight is only 195g and the thickness is 8.2mm. In order to ensure the fast charging effect, the world's first full-link GaN 100-watt fast charging technology is adopted, which can reach full power in 25 minutes.
Smartphones are becoming more and more powerful, and heating has become a problem. The Realme GT2 Master Exploration Edition uses a dual VC ice core cooling Max system to achieve rapid heat dissipation in dual zones.
