After joining forces with four major brands to establish the "8900 Club" on Children's Day this year, Toshiba TV has once again upgraded its new model of brand cross-border cooperation. On July 13, Toshiba TV teamed up with Japan Airlines, Mizuno, DTS, and Calpis brands to launch

After joining forces with four major brands to establish the "8900 Club" on Children's Day this year, Toshiba TV has once again upgraded its new model of brand cross-border cooperation. On July 13, Toshiba TV teamed up with Japan Airlines, Mizuno, DTS, and Calpis brands to launch the "Toshiba Youth Enjoys a Summer" event, giving back to users by giving away prizes and leading everyone to relive the summer of their childhood. memory.

As the initiator of this event, Toshiba TV not only provides users with an opportunity to return to their youth, but also provides a platform for cooperative brands to be seen by more users. Since the brand refresh and upgrade, Toshiba TV has been committed to expanding the brand circle and carrying out brand cooperation. It has successively held offline tasting activities with multiple cooperative brands to interact with users at close range, and is deeply loved by the majority of users and brands. Good reviews.

As the official TV partner of the 2022 World Cup, in the second half of this year, Toshiba TV will also unite with many brands to carry out various cooperation around the theme of the World Cup, including online topic interaction, offline collective viewing, etc., striving to provide a wide range of users and fans. A new experience of ball + interaction.

After undergoing a brand upgrade, Toshiba TV has gained new vitality and has gradually gained a foothold in the home appliance market in many countries and regions. From January to April this year, Toshiba's TV sales share in Japan has remained above 20%. In May 2022, Toshiba TV launched 6 new series of products in Thailand, simultaneously realizing the upgrade and launch of the Thai market.

In the domestic home appliance market, Toshiba TV has also maintained a good momentum. The star product X8900KF launched by Toshiba TV in the OLED field is not only a star product in China's high-end home appliance market, but has also become the TV of choice for many families.

Toshiba Bazooka TV flagship product X8900KF is equipped with the new Bazooka audio and BR auditory perception chip. With one click to turn on the Bazooka, you can experience the lively vibration sound quality. At the same time, X8900KF has a REGZA OLED picture engine that integrates many black technologies such as Night Elf Pro, allowing users to enjoy a clear, smooth, and richly layered visual experience, and perform both audio and video.

2022 is the 70th anniversary of Toshiba TV. For many users, Toshiba TV is not only an important part of their childhood memories, but also carries the family's happy movie-watching time. It can be said that Toshiba TV not only has high-quality product technology, but also has a strong brand heritage. In the future, Toshiba TV will always adhere to the user-centered brand strategy, deeply link users, give back to users through cross-border cooperation, offline tastings, membership platforms and other methods, and continue to improve users' sense of identity and belonging to the brand. .