Author | Produced by Su Mi | CSDN (ID: CSDNnews) If there are some people who are born for design from the beginning, then, it is no exaggeration to say that Jony Ive is one of them. This British-American industrial and product designer first joined Apple in 1992 and was promoted

author | Su Mi

produced | CSDN (ID: CSDNnews)

If there are some people who are born for design from the beginning, then, it is no exaggeration to say that Jony Ive is one of them. This British-American industrial and product designer first joined Apple in 1992 and was promoted to Apple's senior vice president of industrial design and chief design director. In 2019, Ive left apple and founded a design company called LoveFrom independently. However, when he left, according to the " New York Times " report, he left with a contract worth more than 100 million US dollars. Only then did Ive have the follow-up story of guiding Apple product design even after he resigned.

However, recently, in the 30th year of cooperation between the two, foreign media revealed that Apple and former design director Jony Ive’s contract expired and would not be renewed, and they parted ways.

Picture source: Apple official website (https://www.apple.com/newsroom/2019/06/jony-ive-to-form-independent-design-company-with-apple-as-client/)

Behind the separation Reason

mentioned the reason behind it. According to the "New York Times" report, it is actually very simple. Because both parties were unwilling, they gave up.

In recent weeks, with the contract up for renewal, both parties have agreed not to extend it.

On the one hand, some Apple executives have questioned the "consultancy fees" paid by Apple to Ive. In addition, they are also frustrated that several designers have joined Ive's company after leaving.

On the other hand, Ive also signed our legendary "non-compete agreement" when he left in 2019, and he was not allowed to take jobs that Apple considered competitive. Therefore, some people say that Ive hopes to have the freedom to accept different customers without being bound by Apple.

In response to this, many netizens speculated that the suspension of cooperation was mostly due to Ive's unwillingness.

iMac. The design genius behind the iPod

Jony Ive has been determined to become a designer since he was a teenager. He has his own unique design concept. At the same time, he is also the principal of the Royal College of Art.

In 1992, when he first joined Apple, Ive was only a member of the design department, mainly responsible for the design of Apple Newton (handheld computer) and MessagePad 110 second-generation products. However, in the years after joining the company, Apple's internal management chaos, as well as the product's commercial failure and design setbacks, made Jony Ive prepare to leave Apple several times.

Coincidentally, due to the return of Jobs , Apple has started a revival mode. After Jobs returned to Apple, Ive was appointed senior vice president of industrial design, and the two began a creative partnership. Ive also said in an interview that he and Jobs had been working on what would become the iMac since the day they met. These products not only made Apple reach the top of the technology world, but also became the benchmark for design in the technology industry.

In 1998, Ive led the team to design the iMac. Its translucent plastic shell and advanced design received much praise from the industry.

Shortly after the success of the iMac, Jobs and Ive opened the door to innovation again with the introduction of the iPod, which cemented Ive's position at Apple. In the early 2000s, Ive had his own design office at Apple, and at the time he was the only Apple designer to have a private office.

In this regard, foreign media commented, "If Jobs is a visionary whose ideas will change the computer world, then Ive will be the one who will dress them up and make them irresistible to consumers."

With the popularity of the iPod, Ive's designs have become almost ubiquitous in Apple products. He has also participated in the design of multiple generations of iPhones and iPads.

In 2012, Apple announced that Ive would "provide leadership and guidance for human interface across the company, in addition to his role as an industrial design leader." The following year, he was hailed as the leading software engineer for iPhone and iPad software in more than a decade. The biggest visual redesign - iOS 7, is the work of Ive. At this time, Ive's title had become Apple's senior vice president of design.

In 2015, Ive was appointed chief design officer (CDO), one of only three C-level executives at Apple at the time. The other two were CEO Tim Cook and CFO Jeff Williams.

But when in high office, all Ive has to do is let go. Ive, however, did not do that, handing over day-to-day management responsibilities for Apple's hardware and software teams to new managers. Instead, he "continues to be responsible for all design at Apple, focusing entirely on current design projects, new ideas, and future plans." This move has been interpreted by many as a sign that Ive will leave Apple.

Fortunately, in 2017, Apple announced that it would resume Ive’s direct management of the company’s product design. However, this did not completely retain Ive. Two years later, in 2019, Ive left Apple and founded a design company-LoveFrom.

In the next few years, Ive continued to work closely with Apple until recently, foreign media revealed that the two companies decided not to renew the contract.

Perhaps in the near future, we will see different Apple products

As of now, Apple and Lovefrom have not commented. But recent news has emerged that Ive's design has exhausted Apple after numerous structural changes to Tim Cook.

However, although people often compare Apple’s latest designs with the past, and also complain about some past designs, it is undeniable that the innovations such as iPhone and iMac brought by Ive have had an impact on Apple and the entire industry. Continuously existing. Now that Ive has terminated cooperation with Apple, it also means that we will see Apple begin to get rid of its dependence on the hardware products designed by Ive. Perhaps in the near future, we may also see more different Apple products. I don’t know if we will like it then. Still miss the past.

reference link:

https://www.theverge.com/2022/7/12/23206010/apple-jony-ive-no-longer-working-together-lovefrom

https://en.wikipedia.org/wiki/Jony_Ive