Previously Huawei gained high brand premium and brand value by cooperating with Leica , so that mobile phone manufacturers gradually embarked on the road of cooperation with major camera manufacturers. The approach of and Xiaomi is even more straightforward. After the technical cooperation between Huawei and Leica ended, it decisively reached a cooperation with Leica to use Leica's unique technical advantages in photography to improve the photography level of its flagship mobile phone. Therefore, with the support of Leica technology, Xiaomi 12S series flagships came into being.
Just tonight, Xiaomi officially released the top flagship Xiaomi 12S Ultra in the Xiaomi 12S series. Xiaomi 12S Ultra is equipped with a 2K E5 screen on the front and supports the second generation LTPO. As for the rear camera, it is equipped with a Leica professional optical lens, the first Sony IMX989, a 1-inch outsole 50-megapixel professional main camera, and is equipped with a 48-megapixel ultra-wide angle (IMX586, equivalent to 13mm) + 48-megapixel periscope telephoto (IMX586, 5x/120x, equivalent to 120mm). Supports 8K professional movie shooting and HyperOIS anti-shake. Equipped with the Snapdragon 8 + Gen 1 processor and using a vein cold pump cooling system, the Snapdragon 8 + Gen 1 processor can be used well. With the support of Xiaomi ThePaper G1 battery management chip + Xiaomi ThePaper P1 fast charging chip, it is equipped with a second-generation silicon-oxygen anode battery with a capacity of 4860mAh. The above configurations are considered to be full-level "configurations" in the current mobile phone market.
In terms of price, Xiaomi 12S Ultra is targeting the high-end flagship market in terms of pricing. The 8 GB + 256GB version is priced at 5,999 yuan; the 12GB + 256GB version is priced at 6,499 yuan; and the 12 GB + 512GB version is priced at 6,999 yuan.
