An era has passed and a new era has begun. The dark shadow of low self-esteem, lack of innovation, and short-sightedness has quietly left the scene. What awaits the industry will be a storm of baptism.
Today Huawei officially announced a new imaging technology brand - XMAGE, and predicted that the next generation flagship mobile phone will be equipped with the new brand.
The Huawei
Looking at the ups and downs and rise of Huawei mobile phones and , XMAGE is the abbreviation that best summarizes Huawei's imaging growth and innovation.
Let’s review the past first.
At that time, the smartphone market was in the ascendant, and the industry was undergoing an unprecedented reshuffle. People saw the emerging future, but they could not understand what the future would look like. At that time, no one would have thought that images would become the "Himalayas" that measured whether a mobile phone could reach the high end; no one would have thought that images would become a prominent symbol of the brand; and no one would have thought that a domestic mobile phone brand would be so successful in the field of imaging. Reach the pinnacle and become a school of its own.
About ten years ago, people only recognized high-end brands such as , apple, , , Samsung, and . When it came to taking photos, Apple was definitely the one that came to mind, and it was almost impossible to equate it with Huawei.
Huawei wants to build a high-end brand. In addition to achieving industry-leading levels in terms of battery life and performance, in the long run, creating good photography is an "important weapon" to close the distance with Apple and Samsung, and it is also "a key factor in determining the image of a high-end brand." Battle of Tianwang Mountain".
In order to make great progress in taking pictures, Huawei first chose Leica as a strategic partner. According to Leica standards, the imaging quality has been improved, the colors have changed from dull and boring to delicate and vivid, and the dynamic range of photos has been expanded. In the P9 generation, it has built a reputation for good photography.
Mere imitation is not enough. Huawei must use its own hard power. It must not only be the best in a common track, but also find new ways to lead the industry trend. The
P20 series is Huawei's first mobile phone to introduce IMX600, and it is also the first mobile phone in the industry to bring large-size sensors to mobile phone photography. Compared with other opponents, Huawei P20 series has the characteristics of high exposure and better detail resolution, and can take clear photos in night scenes.
Starting from P20Pro, the photography of Huawei mobile phones is no longer limited to the definition of "photography", but has moved to a new height - "imagery".
Huawei P30 Pro, which truly subverts the future pattern of photography in the mobile phone industry and rewrites the rules of future imaging, brings an ultra-high-sensitivity RYYB filter array, ultra-long-range optical zoom periscope telephoto lens and ultra-clear wide-angle macro and other stunning imaging technologies. At this time, Huawei is no longer participating in industry competition as an imitator, but as a "leader" promoting the advancement of industry imaging trends.
Why is it said that the P30 series has rewritten the rules of mobile phone imaging? So far, including Apple, they are still using the seemingly final solution of " wide-angle lens + ultra-wide-angle lens + telephoto lens", and the pioneer of the era is Huawei.
Huawei did not stand still. Instead, it went a step further and successively launched eight-color channel multispectral sensors, ten-fold periscope optical zoom lenses, movie lenses, free-form lenses and other hard-core imaging technologies. The imaging system has gradually matured. Behind the scenes is Huawei's far-sighted technological layout in the imaging field and its determination to create top-notch imaging.
Imaging hardware has become mature, and coupled with the influence of external factors, people rarely see any huge improvements in mobile phone imaging. Huawei seems to have touched the ceiling of imaging progress.
But Huawei will always give people unexpected surprises inadvertently. Huawei, which is based on technology, has always "not knowing how high the sky is". I am the ceiling, and I can be as high as I want.In the Huawei P50 series, the concept of computational optics was introduced for the first time in the industry. Through algorithm and hardware collaboration, imaging information is compensated and light errors are corrected, thereby obtaining a clear picture.
This alone is not enough. Huawei has also brought the primary color engine to mobile phone images for the first time, which greatly improves the color cast problem in photography. The color of objects is the same as what is seen with the naked eye, giving the photos vivid colors.
This journey has been a testimony time and time again of the accumulation of Huawei imaging technology. From imitation to leadership, every breakthrough of Huawei imaging seems to tell people that progress will continue and the summit will never stop. From Huawei imaging, what we see is not only ten years of persistence and the proud demeanor of leading imaging, but also a kind of brand confidence and a unique high-end style. The root word
XMAGE is taken from EXTREME and IMAGE, which means the ultimate image.
It is not difficult to imagine that the newly established imaging brand will reach new heights, continue to bring ultimate imaging and technological innovation to consumers, allow every user to enjoy the fun of real imaging, and once again lead the industry to a new mobile imaging peak.
