The fierceness of the battle in the mobile phone market is not only reflected in marketing expenses and sales, but also hidden in the reading data of each consumer's attention vote, through reading, commenting, collecting, forwarding, etc. Behavior, users continue to express their preference and concern for the mobile phone brand.
Giant Arithmetic launches the "Headline Mobile Phone List" every month, focusing on the mobile phone market in the public opinion field, analyzing the rise and fall trends of the popularity of various brands, and gaining insights into the preferences and consumption trends of user groups.
Brand list: Glory began to "work" and brand attention doubled
After a slightly sluggish July, the mobile phone industry has entered August, and the industry has swept this month. Last month’s fatigue, new phones continued, and high-end flagship new phones were the main focus, which also caused the attention of half of the brands on the list to show an upward trend.
This month's glory and millet can be said to have attracted the attention of the industry. After three years, the Honor Magic series was updated again, and it was also the first high-end flagship series released by Honor after the split. For the Mi MIX series, it has also waited for nearly three years to usher in another update. The "convergence" of the two may inject new vitality into the domestic high-end market, and increase brand attention to varying degrees, especially for Honor. The brand attention has doubled from last month, and the brand attention ranking has also entered the top three. .
Following this year's Huawei and Xiaomi successively released Huawei Mate X2 and Xiaomi MIX Fold , Samsung updated the Galaxy Z Fold3 and Galaxy Z Flip3 last month, and the folding screen became the focus again. The current market demand for folding screens may not be as high as other types of high-end flagships. However, for brands, this is an opportunity to pass on technical strength to the industry. I believe that other brands will follow up in the second half of the year.
In addition to the above brands,Vivo's brand attention also increased this month, which was mainly affected by the release of the iQOO 8 series. For the iQOO brand, today’s performance has become more versatile, and it has become a mature brand that covers the needs of different levels of high, middle and low end.
model list: this month’s new phone is the theme, Xiaomi MIX4 Yiqi Juechen
This month's hot model list is half of the new phones, Xiaomi MIX4, glory Magic3 three, iQOO8 The series occupies 5 seats on the list. The remaining positions are divided among other flagships.
This month's model list again showed a high degree of search concentration. The single model of Xiaomi MIX4 accounted for more than 50% of the search volume on the list. According to the recently released White Paper on Insights into the Mobile Phone Industry with Massive Engines in 2021, Xiaomi is the brand with the largest net increase in users in the first half of 2021, but most of the new users are mid-range mobile phone users, and this MIX4 release may be It plays a positive role in the competition of Xiaomi in the high-end field.
also according to white paper data, Honor is the brand that lost the most users in the first half of the year, and its performance in the high-end market can be described as missing. With the completion of the split, Glory will begin to exert force in the second half of 2021, and new phones will continue. Glory may be able to turn the decline in the first half of the year, and use the Magic3 series to fill the gap in the high-end machine market.
Feature list: Kirin 9000 "displaced" against Snapdragon 888 , the chip battle intensified
From the perspective of the type distribution of this month's feature list, the chip is still the focus of competition, occupying half of the list. Seats. At the beginning of the release of Kirin 9000, it mainly targeted Qualcomm Snapdragon 875, but now Qualcomm Snapdragon 888 and 888+ have been released, Kirin 9000 is still "misaligned", and the impact of the incident on the industry continues.
From the perspective of the models with the features on the list, Xiaomi MIX4 and Huawei P50 Pro are still the focus of users.Each has three functions on the list. The future full screen equipped with Mi MIX4 has won the most watched screen function this month, while the Kirin 9000 of the P50 Pro is the most popular chip function. We used to say that the promotion of mobile phones is to a large extent based on the use of functions to create market memory and motivation. For some models, it is already the focus of the industry, and it is completely feasible to use the functions.
Judging from the distribution of the list's functions, in addition to the chip, the screen features the most on the list. At the same time, screen functions this month can be said to be full of explorations in technology. Under-screen cameras and folding screens are all hitting the limits of current technology.
Hot Words List: Use "black technology" to make extraordinary
This month, "Glory" has become a hot word in the industry. Glory released the X20 series, 50 series and Magic3 series after the completion of the split, and quickly completed the product coverage of the entire price range after the event.
The new machine is the theme of this month, and it is also what users expect for next month. In mid-August, the vivo X70 series was released first, and it is believed that the joint name of vivo x Zeiss will once again bring surprises to the industry. In addition, Apple's new machine, one of the biggest focuses of the industry, will also be released.
game is also a hot word in the industry this month, mainly affected by the release of the iQOO 8 series. In the field of mobile game equipment, there have always been two types of "gaming phones" and "gaming feature phones". Both of them have gained a certain amount of users. Certainly.
Douyin ranking: OPPO is not diminishing in popularity, and iQOO has a strong front pressure. The popularity index is based on the massive content of Douyin, which takes into account the overall video production, consumption, and interaction volume, and weighted and calculated dissemination heat data.
Compared with last month, the biggest change in the TikTok list this month comes from iQOO. The release of the iQOO 8 series has pushed the brand popularity index ranking up to fourth, which is three places higher than last month.
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