Regarding the mobile phone ranking list, usually everyone will think of the mobile phone cost-effectiveness, market share, praise rate and other ranking lists, because many people will use these rankings as a reference factor for purchasing a phone. But in addition to these references, the loyalty of mobile phone users is also a very important reference factor. Because user loyalty represents the consumer's recognition of the brand, and decide whether to continue to use the brand next time, that is, what we call the replacement of the phone. So what is the specific situation?
According to the market research agency QuestMobile's typical smart terminal replacement brand in June 2021, it lists the current popular mobile phone brands, namely , Huawei, Apple, and Apple. OPPO , vivo and Xiaomi. Among them, Huawei’s user loyalty is 48.4%, Apple’s 47.3%, OPPO’s 48.7%, vivo’s 34.4%, and Xiaomi’s 63.2%. It is the mobile phone brand with the highest user loyalty in the list, that is, the user’s stickiness is the highest. , This result can be said to be very surprising.
You should know that when it comes to mobile phone loyalty, Apple users should be the most loyal. After all, the Apple mobile phone has powerful performance and extremely smooth iOS system, and the Apple mobile phone can be used for several years, and now on the street, you can still see the classic Apple mobile phone like the Apple iPhone 8. Perhaps now, with the continuous development of Android phones, the hardware and software are constantly improving. Apple mobile phone users will also consider other phones when changing phones, and the stickiness has begun to decline.
About Xiaomi,It has indeed made rapid progress over the years, and it has now hit the high-end market, and now it has a place. Although now millet mobile phone is hitting the high-end market, the price has risen a lot, but its configuration is still strong, many of the configurations can not be used back, plus the MIUI system, if you are used to it, it is difficult to use other manufacturers. system.
There is another situation to say, that is the situation of switching between different brands. According to the data given, Huawei mobile phone users are more willing to switch to other brands than OPPO, Apple is Huawei, OPPO is Huawei, vivo is OPPO, and Xiaomi users’ second most willingness to change phones is also Huawei. Among them, Huawei is still very attractive to other brands. Many brand mobile phone users are willing to switch to Huawei, which shows how powerful Huawei is. Another phenomenon is that if users of Huawei, Apple, OPPO, and vivo change to another mobile phone brand, no more than 8% of users are willing to switch to Xiaomi. This also shows that Xiaomi's attractiveness to new users is still relatively low.
I don’t know which brand will you choose for your next mobile phone? Or continue to use the same company?
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