Recently, Garnter, an international research institute, released the shipment statistics of major mobile phone manufacturers in the domestic market in the first quarter of 2021. According to Garnter’s shipment statistics, vivo has become a dominant player in the domestic market with sales of 21.6 million mobile phones. The gap between OPPO is not large, followed by Huawei , Xiaomi , and Apple. The major manufacturers sold a total of 92.4 million mobile phones in the first quarter of 2021, a year-on-year increase of 27% compared to the first quarter of 2020.
Shipment change chart
- vivo mobile phone shipments in Q1 2021 accounted for 23% from the original 17%, and the market share increased by 6%. In 2020, vivo will continue to release its own high-end brand X series , the mid-end IQOO series, combined with the low-end Y series and S series, integrate and optimize their own Origin OS system, which greatly improves the fluency of mobile phone operation, and constantly explores the resource integration of its various brands.
- OPPO's mobile phone shipments in the first quarter of 2021 increased from 17% to 22%, and its market share increased by 5%. In 2020, OPPO will continue to release its own high-end brands Find and Reno series, mid-range k series, in line with the strong rise of the sub-brand realme, the Color OS system has been continuously optimized and improved, and the plus series has recently returned. It is believed that the sales of OPPO mobile phones will be greatly improved in Q2, and the domestic market of vivo mobile phones. Competition for status will also intensify.
- In Q1 2021, Huawei's mobile phone shipments accounted for 13% from the original 9%, and its market share increased by 4%. In 2020, Xiaomi can be said to be in the limelight. The foundry of its HiSilicon chips resulted in the inability of Kirin 9000 chips to supply Huawei and and Honor on a large scale. In the end, Honor was forced to sell and spin off Huawei’s business. The joint strategy of Huawei + Honor had to be abandoned. After losing Honor, Huawei’s high-end For the mate series and p series, due to the problem of lack of cores, it is still not available in large quantities, and it has become the norm that one machine is hard to find. The sales of several mobile phones released after the spin-off of Honor have not improved due to the low price and high price.
- The share of Xiaomi mobile phone shipments in the first quarter of 2021 increased from 9% to 13%. Xiaomi in 2020 can be said to be in the limelight. The suppression of the United States has caused Huawei to lose most of the domestic and international markets, and Xiaomi is just right It has filled the market vacancy left by Huawei. In 2020, Xiaomi's annual shipments will reach 146 million units against the trend, and it has successfully ranked among the top three mobile phone manufacturers in the world. Its Xiaomi + red rice strategic layout complements each other.
- In 2021, the domestic epidemic situation will be well controlled, and economic life will recover rapidly. The GDP in the first quarter exceeds that of 2019 year-on-year. Under such a domestic general trend, the sales of several major domestic mobile phone manufacturers are even higher. , the number of new people in a single day exceeds 300,000, which still brings great challenges to mobile phone companies such as Xiaomi and OPPO that have been in India for a long time. In addition, there is a global shortage of chips, and high-end mobile phones need to be snapped up. Sales in the second quarter The title is still a mystery.
