Recently, a "dark horse" in the high-end mobile phone market has entered the public eye, and it has also been recognized by the three official media of People's Daily, People's Daily, and Xinhua News Agency. I believe many people are familiar with this brand, that is, OnePlus .
In the three official media reports, they all put forward their thinking on the future development of the mobile phone industry, and made in-depth comments on the high-end mobile phone market at home and abroad. Without exception, they all mentioned "OnePlus ", and spent a lot of space to appreciate the performance of OnePlus, which includes the contribution made by OnePlus in 2020 in China, and through continuous technological innovation and dedication to quality, it has also achieved good results in the international arena. Word of mouth and brand awareness have also given a high degree of recognition to OnePlus' road to the global high-end market.
In fact, from the perspective of the brand concept, OnePlus’s concept of “nothing but high quality” has made it a “high-end” label by users from the beginning. It not only focuses on the quality of mobile phones, but also It also relies on technological innovation to increase the bargaining chip among mobile phone manufacturers. Take the screen as an example, as the most important interactive window of smart phones, OnePlus pays great attention to the adjustment of screen quality.
For example, in the OnePlus 7 Pro launched in May 2019, a 2K+ resolution, 90Hz refresh rate screen was used, unlocking the industry’s high frame era, and in the subsequent release of OnePlus 8. In Pro and OnePlus 8T, OnePlus also exerts its strength on the screen, and it is equipped with a 120Hz pupil screen that is so smooth that it is "difficult to use". This smoothness brings daily web page and game play. A great experience improvement.
It is precisely because of the rave reviews from users that many mobile phone brands have followed suit. Not only has it become the standard configuration of flagship phones, it has even popularized high frame rates on many mid-range phones. It can be said that one plus this The "stubbornness" of the stock has promoted the development of high frame rate screens in the entire mobile phone industry, which is worthy of praise.
In terms of innovation, in addition to its obsession with high-frame screens, OnePlus also pays great attention to every detail. It believes that high-end flagship smartphones,The application of innovative technology should coexist with excellent aesthetics and quality. At the same time, the concept of "feeling" was first put forward. Take OnePlus 8 as an example. In order to achieve both aesthetics and thinness of mobile phones, it combines the body The thickness is controlled to 8.0mm, and the weight is 180g. At the same time, it is equipped with an innovative AG glass back cover, which brings a soft and smooth feel and endless changes in luster. The grip is excellent, and it makes people "love it".
Driven by innovation, OnePlus’ high-end flagship mobile phones have also gone global. According to a 2020 Q1 global high-end mobile phone market report released by the well-known market research organization Counterpoint, OnePlus’ mobile phones are in North America and Western Europe. , Eastern Europe, the Middle East and Africa ranked top five in the market share of high-end mobile phones in many regions around the world. Among them, in Western Europe, OnePlus ranked third; in North America, OnePlus ranked fourth. It has become another domestic high-end brand after Huawei.
From 2019 to the present, OnePlus is almost the dominant player in the Indian high-end market. In 2020, Q2's Indian market share also achieved contrarian growth and became the most popular mobile phone in India. At the same time, according to Counterpoint’s 2020 annual report on the US smartphone market, OnePlus is still the only mobile phone brand that has achieved positive growth in shipments in the US market, achieving a growth of nearly 163% against the trend and combining Apple, Samsung, etc. The international mobile phone overlord left behind and became a real dark horse.
It is precisely because OnePlus has been working hard in the high-end market over the past seven years that it has made it a firm foothold in today’s fierce competition; it is also because of OnePlus’ long-standing adherence to the original intention that it has also made it The road to high-end is becoming more and more stable, and I hope that OnePlus will continue to maintain such a good concept in the future and bring more and better products and experiences to users.
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